Showing papers on "Psychographic published in 1989"
TL;DR: In this article, the effect of lack of transportation mobility on the elderly's patronage behavior has been investigated, and it was found that mobility is related to the elderly’s psychographic profiles, convenience needs, and information source usage.
Abstract: While the marketplace potential of the elderly segment is tremendous, research with regard to what influences the elderly’s patronage behavior has, to date, been inconclusive. This article attempts to determine the effect lack of transportation mobility has on various patronage behaviors. The research reported here is based on a large national smaple of the elderly and incorporates the factors suggested by previous research. The study shows mobility is not a significant influence on the type of retail store frequented, but can influence switching patronage between stores of a given type. Additionally, it was found that mobility is related to the elderly’s psychographic profiles, convenience needs, and information source usage.
69 citations
TL;DR: The authors empirically analyzed the characteristics of volunteers in terms of their demographic, lifestyle and psychographic composition, which will enable charities to identify and approach people who are most likely to provide non-financial assistance.
Abstract: Charities cannot operate, with only salaried staff. They usually need volunteers to help with collections, organising events, etc. This paper empirically analyses the characteristics of such volunteers in terms of their demographic, lifestyle and psychographic composition. Knowledge of these key variables will enable charities to become more efficient in identifying and approaching people who are most likely to provide non‐financial assistance.
42 citations
TL;DR: In this paper, the authors measured the degree of interest of 418 healthy, middle income individuals over age 60 in relocating to a proposed retirement community and explored the reasons for which a move would be considered and the perceived difficulties associated with making such a move.
Abstract: This study measured the degree of interest of 418 healthy, middle income individuals over age 60 in relocating to a proposed retirement community. Level of interest in moving into the community varied by both psychographic the demographic variables. The lifestyle segment expressing the greatest degree of interest was characterized by a high degree of social venturesomeness, physical activity, self-reliance and a need for physical and financial security. The demographic segments expressing the highest level of interest included those individuals who were single, widowed or divorced and those who rented, rather than owned, their home. The study also explored the reasons for which a move would be considered and the perceived difficulties associated with making such a move.
13 citations
TL;DR: In this article, the authors examined the proposition that working and non-working wives' psychographic profiles related to the purchase, preparation, and consumption of food items may have changed during the recent years.
3 citations
21 Sep 1989
2 citations
2 citations
TL;DR: In this paper, a comparison of Canadian and American responses to 48 psychographic type statements which are related to store and non-store shopping is made. And the results reveal that although Canadian and US shoppers are similar in many respects, they also exhibit some important differences.
1 citations
TL;DR: This article found that watching television shows that feature hospitality settings may change viewers' inclinations to buy from or to work in the hospitality industry, including Cheers, Alice, and Hotel.
Abstract: Television shows that feature hospitality settings may change viewers' inclinations to buy from or to work in the hospitality industry. Questionnaires were mailed to 512 heads of households to ask if viewing Cheers, Alice or Hotel had caused respondents to change their buying or working inclinations. Respondents also provided demographic and psychographic data which were correlated to self reported changes in these inclinations.