Showing papers on "Psychographic published in 1990"

A Psychographic And Sociodemographic Analysis Of State Park Inn Users

Abstract: This study of Indiana state park inn usersfound evidence to suggest identifiable groups ofusers with significant differences in terms of sociodemographic characteristics, behavior predispositions, vacation behaviors, and sources of vacation information. Three groups of users are described: Knowledgeable Travelers, Budget-Conscious Travelers, and Travel Planners. The effects ofthefindings on the Indiana state parks inns' marketing efforts are also described.

On the Reliability of Psychographic Research: Encouraging Signs for Measurement Accuracy and Methodology in Consumer Research

Abstract: One of the persisting problems that the consumer researcher frequently encounters in using psychographics is the reliability of its measures and analysis. Like any other consumer behaviour measures, psychographics should be reliable enough to measure that which it is intended to measure and nothing else. Unreliable psychographic measures and analysis decrease the researcher′s ability to detect relationships between variables and reduce the confidence in the meaning of obtained relationships. This study addresses the problem of reliability in psychographic research, and attempts to find out how much concern has been given by consumer researchers to this problem in developing and analysing psychographic measures. An up‐to‐date review of the state‐of‐the‐art on the reliability of psychographic research is presented and provides a host of information and literature sources on this subject area. The study indicates that there are encouraging signs for measurement accuracy and methodology in consumer research.

Cognitive age: demographic and psychographic dimensions.

Abstract: This empirical study, based on a random self-report mail survey, explored perceptions of age among mature Americans aged 60+. Respondents were members of a systematic probability sample located in the Mid Atlantic region. Two inner-age dimensions were considered: the first, Cognitive Age, is a measure of self-perceived age and assesses a person's "actual" age-role self-concept; the second, entitled Youthfulness, is a new measure of youth scored by what percentage a respondent's Age-of-Birth is greater than his or her Cognitive Age (Chronological Age/Cognitive Age). The study first explored the relationships between the age variables, and then, through Multivariate Analyses of Variance (MANOVAs), the associations between four trait-sets (demographics, health, Quality of Life, and psychographic traits) and the two inner-age dimensions.

Time preference, psychographics, and smoking behavior.

Abstract: Following the lead of recent independent economic and consumer behavior theories in health behavior, the author investigates the link between three sets of variables and smoking status and intensity. Data from a nationwide survey show that consumer psychographic dimensions provide more meaningful and valid predictors of smoking intensity than consumer time preference and demographic characteristics. The time preference measures show that smoking decisions also involve economic-like choices. The three sets of predictive variables were able to discriminate smoking status (smokers, nonsmokers, and ex-smokers). Implications for public policy makers are discussed.

Application of the list of values alternative psychographic assessment scale

Abstract: A study was conducted to evaluate the use of the List of Values (LOV) method of assessing consumers' psychographic profiles. The LOV is a public domain scale composed of nine value-items on which c...

Using market research to improve management of transportation systems

Abstract: This report is a handbook on techniques and problems of modern market research and how and when they can be applied to help solve transportation planning and administration. It is designed to aid officials at many levels within a transportation agency. Chapter I indicates the chapters and sections most relevant to each type of reader. Chapter II presents techniques of modern market research. The first segment describes data collection techniques including focus groups, panel surveys, and telephone, mail, and intercept surveys; the second part summarizes data analysis techniques including cross-tabulations, importance-performance analysis and multivariate statistical techniques such as regression analysis, factor analysis, discriminant analysis, multidimensional scaling, psychographic market segmentation, perceptual mapping and conjoint analysis. Chapter III indicates which market research techniques appear most effective for different types of activities and presents guidance for choosing among the various data collection and analysis techniques in designing transportation market research appropriate to research objectives, cost constraints, and design preferences. Appendices include background on random sampling, a more detailed discussion of each analytical technique, examples from the national demonstration survey conducted for AASHTO, and a brief survey of recent market research conducted by transportation agencies.

Nutrition Label Usage: Behaviour in Food Choice Decisions

Abstract: Analysis of British consumers′ actual usage of nutrition labels raises critical questions regarding public policy decisions to provide consumers with nutrition information. Multiple Discriminant Analysis reveals that consumers vary significantly in their use of nutrition labels in food choice. On the basis of psychographic and sociodemographic characteristics, three district consumer segments (i.e. heavy users, light users and non‐users) were identified. The results indicate that 55 per cent of British consumers are likely to be non‐users of nutrition labels. Non‐users are less educated, have lower family incomes and can be either younger or older than users. They are oriented to price and bargain rather than quality and nutrition. The implications of these findings for public policy are discussed.

Developing and Testing a Model of Psychographic Market Segmentation

Abstract: An integrated model of market segmentation for furniture buyers in South Africa was developed and tested. The model was derived from broad segmentation categories used by researchers in the field. Hypotheses relating to value and life-style groups suggested in the model were formulated and tested on a sample of white and coloured households in the Eastern Cape. Results indicate that the instrument developed for testing the model shows modest reliability. Four life-style groups which were identified in the model emerged from the empirical data. This suggests the applicability of the model as a guideline for furniture market segmentation in South Africa.

Applying Values and Lifestyles Psychographics to Parental Involvement in College and University Orientation

Abstract: The authors suggest that college and university planners and advisors shift from a student-centered to a parentlstudent-centered freshman orientation. Planning significant events for parents not only improves the quulity of orientation but also offers excellent public relations opportunities. While careful orientation for students will enhance adjustment to college life, a good orientation for parents will benefit parents, students, and the school. By applying a psychographic typology known as Values and Lifestyles (VALS), schools can create a choice of activities attractive to parents from different market segments. Zncreclsed student retention will be a major benefit. For parents as well as students, the freshman year is a rite of passage. In the four years to come, at no time will parental interest in the educational institution be likely to be as intense as it is during orientation for the freshman year. At no other time will the educational institution have as good a chance to secure the solid parental backing so critical to student retention and academic success.