Showing papers on "Psychographic published in 1991"
Patent•
09 Oct 1991
TL;DR: In this article, a master database containing demographic and psychographic information about each audience member is maintained, which is transmitted and stored in a channel selection/decoder (100) unit associated with each audience's receiver.
Abstract: A communication system capable of targeting a demographically or psychographically defined audience. A master database (20) is maintained, containing demographic and psychographic information about each audience member. This information is transmitted and stored in a channel selection/decoder (100) unit associated with each audience member's receiver. Multiple media messages are transmitted to each audience member. Accompanying the transmission is a selection profile command, which details the demographic/psychographic profile of audience members that are to receive each media message. The channel selector/decoder (100) unit associated with each member's receiver compares the selection profile with the demographic/psychographic information about the audience member and selects the appropriate media message for that audience member.
690 citations
TL;DR: The authors examined the life and work attitudes of a national sample of the US workforce surveyed in 1990 and presented a model of work and non-work-related factors impinging on attitudes and the impact of these factors on high levels of cynicism found in the workforce today.
Abstract: This article examines the life and work attitudes of a national sample of the US workforce surveyed in 1990. It presents a model of work- and nonwork-related factors impinging on attitudes and the impact of these factors on high levels of cynicism found in the workforce today. The survey results show a strong correspondence between people's general perceptions of society, leadership, and the motives of other people and more specific views of their own organization, managers, and co-workers. Analyses detail the spread of cynicism among demographic segments of the workforce, considering age, race, social class, gender, occupation, and organization type. Concluding sections highlight strategies that companies such as Ben & Jerry's ice cream, Caterpillar Tractor, and others have followed to counter cynicism in their workforce.
129 citations
TL;DR: In this article, the rationale and a method for psychographic segmentation of industrial marketers was discussed. And the benefits might be obtained from a deeper understanding of each other′s personalities.
Abstract: Explores the rationale and a method for psychographic segmentation of industrial marketers generally and in particular those performing the buying and selling functions. Discusses how buyers and sellers compare and what benefits might be obtained from a deeper understanding of each other′s personalities. Describes an empirical study in which industrial buyers and salespeople were segregated first into two groups and then into a four‐segment schema. Suggestions are given for real‐world applicability of the results of such investigations.
19 citations
TL;DR: In this article, the authors treated investors as consumers and established criteria for their selection of particular brokers or brokerage firms, thereby providing criteria on which investors in the stock market can also be segmented.
Abstract: For the purpose of this research investors are treated as consumers and criteria are established for their selection of particular brokers or brokerage firms, thereby providing criteria on which investors in the stock market can also be segmented. This information should aid a better understanding of investor behaviour and requirements and improve the quality of services offered by brokers or brokerage firms. Conversely improved services should encourage more investment. The research included a study of investors′ selection criteria, for example prompt and efficient service, integrity and experience. Initially a sample of 200 investors and 25 brokerage firms were used and interviews and research by questionnaire was undertaken. From this, four segments emerged for types of investor, indicating that they seek different benefits according to their demographic and psychographic backgrounds. These could provide target markets and guidelines for attracting new customers.
8 citations
TL;DR: In this article, the results of a study of older consumers in which catalog users were compared with catalog nonusers were compared on an array of psychographic, activity, and media-usage variables.
5 citations
Journal Article•
TL;DR: In this paper, the authors compared segmentation based on the sociodemographic variable of age to a proprietary psychographic segmentation technique, which provided a better view of the senior travel market and has the benefit of known avenues of accessibility.
Abstract: Segmentation of the senior travel market has, until recently, focused on age groupings. Such segmentation has limited practical application, providing little direction for the development of travel services. Furthermore, age segments are not easily accessible for promotional communication. Investigations which segment the market into clusters, based on reasons for travel for example, may be limited to only the sample investigated. This investigation compares segmentation based on the sociodemographic variable of age to a proprietary psychographic segmentation technique. The latter is shown to provide a better view of the senior travel market and has the benefit of known avenues of accessibility. This research investigation was made possible by a grant from the American Association of Retired Persons Andrus Foundation. SOCIODEMOGRAPHIC AND PSYCHOGRAPHIC VARIABLES IN THE SENIOR TRAVEL MARKET
4 citations
TL;DR: A study was conducted to determine the psychographic profile of purchasers of health and beauty aids (HBAs) via the List of Values (LOV) 9-point scale: self-respect, security, warm relationships with others, sense of accomplishment, self-fulfillment,sense of belonging, being well respected, fun and enjoyment in life, and excitement.
Abstract: A study was conducted to determine the psychographic profile of purchasers of health and beauty aids (HBAs). A total of 400 shoppers from 2 regional shopping malls were interviewed to determine their psychographic profiles via the List of Values (LOV) 9-point scale: self-respect, security, warm relationships with others, sense of accomplishment, self-fulfillment, sense of belonging, being well respected, fun and enjoyment in life, and excitement. The survey also assessed respondent level of HBA purchases for a one-month period through identification of products and amount of money spent. Site of purchase and reason for site selection were determined, and demographic data were obtained. Fre-' quencies are reported, along with a chi-square analysis. Responses were grouped into categories based on the number of HBA product purchases per person in an average month: light, medium, and heavy purchase levels. Significance was observed between the LOV scale and the number of HBA items purchased at all levels with...