Showing papers on "Psychographic published in 1998"

Computer program apparatus for determining behavioral profile of a computer user

Abstract: Computer network method and apparatus provides targeting of appropriate audience based on psychographic or behavioral profiles of end users. The psychographic profile is formed by recording computer activity and viewing habits of the end user. Content of categories of interest and display format in each category are revealed by the psychographic profile, based on user viewing of agate information. Using the profile (with or without additional user demographics), advertisements are displayed to appropriately selected users. Based on regression analysis of recorded responses of a first set of users viewing the advertisements, the target user profile is refined. Viewing by and regression analysis of recorded responses of subsequent sets of users continually auto-targets and customizes ads for the optimal end user audience.

System and method for computer-based marketing

Abstract: A marketing system and method predicts the interest of a user in specific items—such as movies, books, commercial products, web pages, television programs, articles, push media, etc.—based on that user's behavioral or preferential similarities to other users, to objective archetypes formed by assembling items satisfying a search criterion, a market segment profile, a demographic profile or a psychographic profile, to composite archetypes formed by partitioning users into like-minded groups or clusters then merging the attributes of users in a group, or to a combination. The system uses subjective information from users and composite archetypes, and objective information from objective archetypes to form predictions, making the system highly efficient and allowing the system to accommodate “cold start” situations where the preferences of other people are not yet known.

Profiling the Nature-Based Tourist: A Multinomial Logit Approach

Abstract: Nature-based tourism, also known as ecotourism and green tourism, is a rapidly expanding area in the U.S. tourism travel sector. States with a well-established urban-based tourism industry, such as Louisiana, may have expansion opportuni ties through development of complementary nature-based tourism. This study used a multinomial logit analysis and a primary data sample of 1,579 individuals to evaluate deci sions to participate in Louisiana tourism (including nature- based tourism). This research presents an economic frame work for simultaneously evaluating multiple travel choices and empirically identifies factors, including psychographic, that appear to influence Louisiana tourists' decision to par ticipate in nature-based tourism. Empirical results support the hypotheses that upper-income ecotourists do not select Louisiana as a green tourism destination, while family size and proximity to Louisiana positively influence the decision to participate in Louisiana ecotourism. As hypothesized, en vironmenta...

Leisure Traveler Choice Models of Theme Hotels Using Psychographics

Abstract: A great variety of partial models exist for explaining con sumer behavior. Model selection, specification, and evaluation often lack theory orientation and sufficient criteria. Compared with demographic or socioeconomic variables, psychographic concepts supposedly offer the highest predictive power for consumer behavior. This study examined four psychographic tools in tourism behavior models: personal values, lifestyle, vacation style, and benefits sought. A rank order of predictive superiority was determined for particular theme hotel choice variables. The second research objective aimed to validate the systematic relationships between the four latent constructs. Several concepts of validity are discussed for evaluating the results claiming a consecutive influence from values to lifestyle, to vacation-style attitudes, and to benefits sought. Path analyses for each of the hotel themes try to condense and summarize the entire result.

The Consumer Market for Functional Foods

Abstract: Major demographic and psychographic shifts in the consumer market are directing the next stage evolution of healthy products, sharpening the marketing focus on healthy products that offer specific functional health benefits to an aging population of increasingly savvy consumers. Because functional food opportunities are largely consumer-driven, understanding consumer interests and motivations is key to successfully negotiating market opportunities for functional foods, beverages and supplements. The HealthFo-cus survey identifies the functional food concerns of key population segments for companies marketing functional products who need to identify and profile the most appropriate target groups.

Research note:The psychographic segmentation of the female market in Greater China

Abstract: Attempts to segment the female consumers’ market in Greater China (the People’s Republic of China, Taiwan, and Hong Kong) by employing principal component factor analysis and cluster analysis. Psychographic dimensions were generated and the factor scores were computed and used in cluster analysis to develop psychographic segments of the female consumers’ market in Greater China. Four distinct segments were identified and these were labelled as “conventional women” (40.7 per cent of the sample), “contemporary females” (21.9 per cent), “searching singles” (19.4 per cent) and “followers” (18.1 per cent).

Is lifestyle an important factor in the purchase of OTC drugs by the elderly

Abstract: The conflicting research on the elderly has led many to question the wisdom of using age alone to segment the market. Psychographics, or lifestyle groupings, has emerged as a more robust technique of identifying distinct categories of the 65 and older market. An activities, interests, and opinions (AIO) questionnaire from 386 respondents provided data to identify five distinct groups of elderly shoppers. Significant differences were found among the five lifestyle clusters with regard to the perceived importance of various factors which influence purchase behavior: price, commercial influences, and personal influences.

Do consumers’ star signs influence what they buy?

Abstract: Original and provocative findings that date of birth could have an effect on consumption prompted replication of this exploratory work. Date of birth potentially combines the measurement advantages of demographics with the psychological insights of psychographics when interpreted through an astrological framework. Using a different general household survey data set, consumption was again found to vary by date of birth within the alcohol, leisure and cigarette markets. Implications for segmentation and promotion are discussed.

Migrants and their overseas travels: A psychographic segmentation of Australia's Vietnamese community

Abstract: This study profiled the travel patterns of Australia's Vietnamese community, with particular reference to travel back to Vietnam. Using a variety of analytical techniques including analysis of variance, factor analysis and regression analysis, the study identified four discrete psychographic groups. These were the ‘home‐sick,’ the ‘suspicious,’ the ‘culture seekers’ and the ‘price sensitive.’ Major contrasts were evident between the various segments. The ‘home‐sick’ appeared to be experiencing difficulties in adapting to their adopted country. In the case of the segment referred to as the ‘suspicious’ we cannot assume that they were experiencing more actual difficulties, but they expressed greater reluctance to consider return trips to their former homeland. The ‘culture seekers’ and ‘price sensitives’ exhibited more of the characteristics of regular leisure travellers and their travel attitudes were less obviously distinguishable as migrant attitudes. The study concluded that psychographic analyzes can l...

The role of psychographic characteristics as determinants of complaint behavior by elderly consumers of physician health care services.

Abstract: The authors investigate the influence of various psy-chographic characteristics in distinguishing between those elderly patients who complain about dissatisfying experiences with health care providers and those who do not. Discriminant analysis results suggest that patients who are low in trust in their physicians and who are younger in terms of cognitive age are more likely to complain than are patients who are high in trust and older in terms of cognitive age. In light of these findings, the authors propose a number of managerially-relevant courses of action for health care providers.

The Stochastic Modeling of Purchase Intentions and Behavior

Abstract: A common objective of social science and business research is the modeling of the relationship between demographic/psychographic characteristics of individuals and the likelihood of certain behaviors for these same individuals. Frequently, data on actual behavior are unavailable; rather, one has available only the self-reported intentions of the individual. If the reported intentions imperfectly predict actual behavior, then any model of behavior based on the intention data should account for the associated measurement error, or else the resulting predictions will be biased. In this paper, we provide a method for analyzing intentions data that explicitly models the discrepancy between reported intention and behavior, thus facilitating a less biased assessment of the impact of designated covariates on actual behavior. The application examined here relates to modeling relationships between demographic characteristics and actual purchase behavior among consumers. A new Bayesian approach employing the Gibbs sampler is developed and compared to alternative models. We show, through simulated and real data, that, relative to methods that implicitly equate intentions and behavior, the proposed method can increase the accuracy with which purchase response models are estimated.

A Psychographic Examination of Environmental Orientations

Abstract: As concern about the environment increases, research is needed to help public policy marketers more fully understand and respond to the various aspects of this phenomenon. Of particular interest is (1) whether there exists a multiplicity of approaches to environmental concern and (2) whether it is possible to provide a rich multivariate explanation of each approach. This research goes beyond the often used univariate, demographic basis for describing environmentalism by undertaking a multivariate, psychographic examination of environmentalism. Responses to environmental activity, interest and opinion statements were gathered from 246 adult repsondents. The data were factor analyzed, resulting in five factors, each yielding a rich psychographic interpretation. The study provides unique, multidimensional insight into the manner in which each orientation is environmentally concerned. The study goes on to suggest ways in which public policy marketers can reach each of the environmental orientations a...