Showing papers on "Psychographic published in 2000"

Consumer Behavior: A Framework

Abstract: I. INTRODUCTION. 1. An Introduction to Consumer Behavior. 2. Consumer Behavior and the Marketing Manager. II. INDIVIDUAL CONSUMER PROCESSES. 3. Information Processing I: Involvement and Perception. 4. Information Processing II: Memory and Cognitive Learning. 5. Behavioral Learning. 6. Consumer Motivation and Affect. 7. Personality and Psychographics. 8. Consumer Beliefs, Attitudes and Behaviors. 9. Attitude, Belief and Behavioral Change: The Persuasion Process. 10. Persuasive Communications. 11. Consumer Decision Process I: Problem Recognition and Search. 12. Consumer Decision Process II: Evaluation and Choice. 13.Postacquisition Processes, Consumer Satisfaction, and Brand Loyalty. III. THE CONSUMER ENVIRONMENT. 14. Introduction to the Consumer Environment and Situational Influencers. 15. Group Process I: Group, Dyadic, and Diffusion Processes. 16. Group Process II: Household and Organization Processes. 17. Cultural Process I: Culture and Popular Culture. 18. The Subcultural Environment and Demographics. 19. Cross-cultural and International Issues in Consumer Behavior. 20. The Dark Side of Consumer Behavior.

Findings of LOV Throughout the World, and Other Evidence of Cross-National Consumer Psychographics: Introduction

Abstract: SUMMARY This paper presents data from several applications around the world of the List of Values (LOV), considering the implications for understanding consumers cross-culturally. It shows how different countries and different individual consumers may be segmented based on their social values.

A new psychographic segmentation method using Jungian MBTI variables in the tourism industry.

Abstract: The aim of this article is to identify and discuss the personality methods of tourism segmentation. The existing theories focus on the individual personality traits. They attempt to generalize and predict tourism behavior on the basis of a small number of salient characteristics. The individual parts of the tourist’s personality are assumed to be robust enough despite the lack of understanding the general/ overall personality type that denotes a different context for each consumer. This research examines the nature of what might be the overall personality type/nature and how this overall picture can be used to subidentify individual characteristics much more coherently. It broadly uses the general concepts of the Jungian Personality types and the MBTI inventory. It reports the findings of the empirical survey with a representative sample of 760 traveling consumers flying to a wide range of popular short- and long-haul holiday destinations. The findings support the hypothesis that there are four distinct personality groups with different preferences that can be used for segmentation purposes. The study attempts to establish the overall context of what is the consumer’s orientation towards life, in order to interpret systematically and more consistendy the individual differences in behavior. The emerging theory attempts to interpret the variations of consumer’s preferences in a more holistic way. The emerging general personality types should be further investigated in order to identify behavioral patterns for each market segment with the inclusion of all the geodemographic and psychographic characteristics.

Predicting tourism destination choices: Psychographic parameters versus psychological motivations

Abstract: Understanding tourist personality, motivations and behaviour will inform the tourist industry as it continues to develop and market person-specific tourist products for the total (general) population. Research in the area of tourism personality has been limited. The few theoretical constructs that have been proposed have not been empirically validated. This paper describes Plog's (1974) psychographic conceptualisation of tourist personality and summarises the limited research evaluating Plog's theory. A major unanswered question arising from Plog's formulations is the proposed direct relationship between his psychographic classification of tourists and his psychographic classification of tourist destinations. The results of the present study indicated that while there was no correlational relationship between personality type and Plog's classification of destination, there was a moderate positive correlation between personality type and motives / reasons for tourist destination choice. These results (and their contradiction of Plog's original conceptualisation) are explained in terms of other psychological factors influencing tourist decision-making and the evolution of tourism in the past 40 years. The paper concludes with implications for current tourism practice and future tourism research.

Method and apparatus for delivery of targeted advertising and content based on user interaction with online queries on a wide area network

Abstract: A method and apparatus for creating, archiving, searching, and delivering targeted content within a specified Web page are provided. The critical need for businesses to deliver and for computer users to receive targeted advertisements based on a user's previous online interaction is satisfied. As computer users "surf" the Web, their interactions with various queries and polls appearing on specified Web pages give information about their preferences and dislikes. In a preferred embodiment of the invention, various interactive queries or polls are used to encourage user participation in these surveys. The advertising and poll delivery system keeps track of each user's participation in the surveys, and based on the answers a user provides, the system builds a psychographic profile for that particular user. Utilizing a graphical user interface, marketers, advertising agencies, and other entities then use this data to create a marketing campaign that will appeal to specific segments of the online demographic population. The advertising and poll delivery system thus allows marketers to integrate the results of interactive polls into directed advertising and to select when and where such advertising should be delivered.

Utilizing Market Segmentation in Church Marketing and Management

Abstract: This article describes how market segmentation, a management tool widely employed by businesses, can be used to enhance the effectiveness of the ministry of a church by dividing the people in a church community into distinct groups that share common characteristics and needs. The authors suggest five major variables that can be used to divide a church community into groups: demographic, geographic, psychographic, behavioral characteristics, and benefit expectation. Market segmentation can strengthen the ministry of a church by helping the church focus on the needs of its community, identify special ministries that should be developed, prioritize programs, design specific programs, allocate scarce resources, and better evaluate the impact of specific programs.

Managing content choices

Abstract: Managing a user's content choices includes predicting one or more content choices that are likely to be of interest to a user based on a degree of matching between a psychographic profile for the user and available content. The predicted content choices are then presented to the user.

Getting to know you: Psychographics' place in public relations research

Abstract: This paper discusses the contribution psychographics can make to the public relations process. While marketers and advertisers rely on building up groups through individuals' consumer purchasing behaviour, public relations practitioners have traditionally assessed different groups' public opinion to provide guidance in developing communication. Psychographics offers practitioners a dimension between the individual and the group choices that takes into consideration the individuality of the marketing/advertising approach and the group mentality of the public opinion process. Correctly researched, psychographics can also add attitudinal and behavioural information to traditional demographic categories, allowing practitioners to tailor communication to match the attitudes and perceptions of their target publics. The key, of course, to making effective use of psychographics is carefully constructing the research to generate the genuine responses that accurately reflect target publics' feelings, motivations and values.

Kryteria segmentacji rynku

Abstract: Market segmentation is a process whose aim is an identification of homogenous groups of buyers who possess common characteristics. It makes it possible to increase the effectiveness of an enterprise and to meed more effectively the needs and expectations of consumers. In the article the author describes criteria of segmentation which are applied most frequently. They are of descriptive and behavioural type. Among descriptive criteria the following can be distinquished: demographic, economic and geographic and among behavioural: sociographic, psychographic and criteria of preference and use. Appriopriate variables are assigned to each criterion. A selection of actual criteria is dependent on the analyzed research problem and adopted segmentation procedure. (original abstract)

Street Level Marketing

Abstract: Street-level marketing represents a method of marketing through involvement and membership of psychographic market niche. It is based on combining the observational methodologies of ethnography with the objectivity of marketing planning to assist goods, services or ideas developed to service a psychographic market niche by a member of the market niche. It represents a movement away from the traditional method of observation by intrusion of ethnography, and a penetration by infiltration of niche marketing. Instead it focuses on the development of a marketing technique based on market immersion, street level credibility and business objectivity which can be used to develop low cost credible marketing outcomes.

Predicting Segment Membership of Financial Services Consumers - Part 2

Abstract: This is the second of two articles in the Journal of Segmentation in Marketing which address the identification of segment predictors in the personal financial services sector. The first article (Volume 2, Number 2, 1998) hypothesized the existence of four segments with distinct financial services consumption patterns in the UK, based on the variables of perceived knowledge of financial services, level of involvement (interest), attitudes toward financial products and financial institutions. This paper assesses the validity of the segments in a wider marketing context. Based on an analysis of inter-segment differences in the consumption of a wide range of financial services, the key characteristics of each segment and the implications for targeting each segment are outlined.

Distinguishing Sales Professionals From Their Marketing Counterparts: An Empirical Inquiry

Abstract: This Article is brought to you for free and open access by the Department of Marketing at ODU Digital Commons. It has been accepted for inclusion in Marketing Faculty Publications by an authorized administrator of ODU Digital Commons. For more information, please contact digitalcommons@odu.edu. Repository Citation Knowles, Patricia and Singhapakdi, Anusorn, "Distinguishing Sales Professionals From Their Marketing Counterparts: An Empirical Inquiry" (2000). Marketing Faculty Publications. 6. https://digitalcommons.odu.edu/marketing_pubs/6