Psychographic

About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.

Breaking Up is Hard to Do: Why Do Travellers Unlike Travel-Related Organizations?

Abstract: Previous studies have looked at relationship creation and maintenance between travellers and companies on social networking sites (SNSs), but have neglected relationship termination. This study examined travellers who “unliked” travel-related companies and destinations on facebook and found demographic and psychographic differences, as well as differences in characteristics related to travel planning, travel behaviour, and internet use to those who have never terminated such a relationship. Travellers have different motivations for unliking travel-related companies or destinations. Travellers routinely unlike travel-related companies for perceived faults in their social media presence (end of promotions, posting frequency or relevance), while travellers tend to unlike a destination based on offline experiences.

A posteriori segmentation of elderly internet users: applying PLS-POS

Abstract: The purpose of this paper is to propose the study of the adoption and use of e-banking by adults over the age of 50, from the theoretical framework based on the unified theory of acceptance and use of technology.,After proving the validity of the model, the authors analyse the heterogeneity of these persons by using a structural model-based latent class segmentation called partial least squares prediction-oriented segmentation.,The results enable the identifying of four segments with different behaviours with respect to this electronic service. As implications of the results obtained, it is observed how sociodemographic characteristics do not explain their differences. However, the psychographic as well as the cognitive age, self-confidence and audacity are discriminating and explanatory criteria for the behaviour of the four segments.,From the academic point of view, this paper offers important contributions to the prior literature. First, although there is an extensive literature on the use of internet banking, the authors have nevertheless found a clear lack of research studies related to the specific group of older adults. There are not many works that exclusively deal with the elderly’s acceptation and use of technologies, and even less so in the case of internet banking services. Also, if the elderly are focussed, then it is discovered that there is a socially shared stereotype that sees them as inexpert and cut off from technology. This is, however, an unfair view that conceals a broad diversity of behaviours as has been proved for the different segments found.

Anti-consumption and materialism in consumer behaviour: a value orientation perspective

Abstract: Starting from the premise that both anti-consumption and materialism are prevalent concepts in developed economies, this study firstly empirically explores if anti-consumption attitudes and materialistic attitudes are opposite to each other. Secondly, it examines how consumers in developed countries, such as the United Kingdom, find a balance between these contradictory attitudes, and if this balance could be used to classify these consumers into unique and distinct segments. A theoretical framework is proposed based on the literature from anti-consumption, materialism, values, environmental consciousness, authenticity and wellbeing. Subsequently, correlations and regressions are conducted on survey data (N=288) from British consumers, to explore if values, environmental consciousness, authenticity and wellbeing have an inverse relationship with anti-consumption attitudes compared to materialistic attitudes. This is done to empirically assess whether the anti-consumption attitude is in fact opposite to materialistic attitude. Next, cluster analysis, using the two attitudes, was conducted on the data in order to explore if contemporary consumers hold different combinations of anti-consumption attitudes and materialistic attitudes and to see if these combinations could be used to classify consumers into a typology with different segments. Additionally, One-way ANOVA, post- hoc tests, discriminant analysis and chi2 tests were employed to rigorously validate this typology of consumers. Value orientations, environmental consciousness, wellbeing, authenticity, age and education are used as external variables for the validation of the typology. The thesis principally concludes the following: 1) anti-consumption and materialistic attitudes are opposite to each other as a) values that act as antecedents of anti-consumption attitude are opposite to values that act as antecedents of materialistic attitude,:b) environmental consciousness is a positive predictor of anti-consumption attitude and a negative predictor of materialistic attitude and, :c) the relationship of values, environmental consciousness, authenticity and wellbeing with anti-consumption attitude is opposite to that of materialistic attitude; 2) contemporary consumers can be classified into four unique segments in terms of the specific balance they acquire between their anti-consumption and materialistic attitudes. These segments are labelled as anti-consumers, materialistic consumers, dualistic consumers and disinterested consumers. The four groups in the typology exhibit different psychographic and demographic profiles according to the specific combination of anti-consumption and materialistic attitudes that they exhibit. The findings from this thesis provide empirical support to the notion that anti-consumption is opposite to materialism, thereby responding to the call for empirical research (Lee and Ahn, 2016). More importantly, the development and validation of a typology of contemporary consumers in this thesis brings new understanding of consumers in the 21st century, thus adding to the existing knowledge in consumer behaviour and marketing. Marketers can benefit from the findings of this study as they can develop strategies for each segment in order to cater to their specific needs. Policy-makers striving to attain sustainability can benefit from this knowledge as they can determine which values to promote so as to sway people to consume in a sustainable way.

Reliance on Life Insurance Agents: A Demographic and Psychographic Analysis of Consumers

Abstract: This study examines the characteristics associated with individuals who tend to have a regular life insurance agent (and rely on that agent in their insurance purchasing decisions) versus those that do not. The findings are presented through a discriminant approach. The results suggest that life insurance consumers who have an agent on whom they rely (in life insurance purchasing decisions) tend to have larger amounts of life insurance, consider insurance to be very important, are younger, tend to be female, are concerned with their health, are not opinion leaders, and are single.