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Psychographic

About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.


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Journal ArticleDOI
TL;DR: In this article, the authors investigate the attitudes of Baby Boomers, Generation X and Y towards non-profit organisations and towards supporting non-profits in Gauteng, South Africa.
Abstract: Individual factors such as the demographic, socio-economic and psychographic characteristics of donors affect the levels of donations made to non-profit organisations (NPOs). As such, it is necessary for NPOs to have a better understanding of their donors’ psychographic characteristics and more specifically, their attitudes as this would enable NPOs to develop more effective marketing campaigns. The purpose of this paper is to investigate the attitudes of Baby Boomers, Generations X and Y towards NPOs and towards supporting NPOs in Gauteng, South Africa. Both exploratory and descriptive research designs were used in this study. Quota sampling was used to select respondents from the target population in the three generations under investigation. Overall, respondents have a positive attitude towards NPOs and supporting NPOs. At the end, however, no significant differences exist between the generations in terms of their attitudes towards NPOs and towards supporting NPOs; however, small positive correlations were evident for all three generations between their attitudes towards NPOs and towards supporting NPOs. Key words: Attitudes, attitudes towards NPOs, attitudes towards supporting NPOs, non-profit organisations (NPOs), baby boomers, Generation x, Generation Y.

9 citations

Journal ArticleDOI
30 Jul 2020
TL;DR: Hip Hop and Popular adolescents are most likely to vape and should be priority audiences for vaping prevention campaigns, according to a analysis of data from Virginia high school students.
Abstract: Background:Adolescent vaping continues to rise, yet little is known about teen vape users beyond demographics. Effective intervention requires a deeper understanding of the psychographics and inter...

9 citations

Journal ArticleDOI
TL;DR: In this article, the authors focus on the lack of enforceable consumer protection measures in the Single European Market (SEM) and the need for a greater degree of standardization and communication in this area is a sine qua non.
Abstract: Pan‐European integration through the mechanism of the Single European Market poses a unique challenge to marketing‐led business organizations, as the needs and requirements of the putative Euro‐consumer can be difficult to identify and categorize. Despite difficulties in the standardization of data capture methods, much headway has been made in the development of European‐wide socio‐demographic and psychographic consumer typologies and resultant decision‐support systems, which transcend purely national boundaries and look at alternative bases for segmentation. However, despite these efforts, the real barriers still lie in the lack of enforceable consumer protection measures. A greater degree of standardization and communication in this area is a sine qua non if the emergence of a true Euro‐consumer is to become reality.

9 citations

Journal ArticleDOI
TL;DR: In this paper, the authors used factor analysis, cluster analysis, and discriminant analysis to identify four segments of adolescent girls in Shanghai: conformists, aggressive pursuers, image protectors, and single-handers.
Abstract: Purpose – The purpose of this study is to replicate a psychographic segmentation of adolescent girls in Hong Kong. It attempts to see if the segmentation of Hong Kong girls according to the perceptions of gender roles and ideal female images can be generalized to girls in Mainland China. Design/methodology/approach – A convenience sample of 331 Shanghai female secondary school students aged 12 to 20 were asked to answer questions about gender roles, ideal female images, and their liking of international and Chinese brands. Factor analysis, cluster analysis, and discriminant analysis were conducted. Findings – Four segments of adolescent girls were identified and profiled. They were conformists, aggressive pursuers, image protectors, and single-handers. Research limitations/implications – The data were collected from a non-probabilistic sample of girls from Shanghai, which may not be representative of girls in other Mainland Chinese cities or elsewhere in greater China. Practical implications – Different m...

9 citations


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Performance
Metrics
No. of papers in the topic in previous years
YearPapers
202350
2022121
202156
202049
201960
201866