Topic
Psychographic
About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.
Papers published on a yearly basis
Papers
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TL;DR: This paper measured consumer psychographics and expressed purchase intention to predict actual purchase behavior using an online survey and the Vickrey auction method and found that respondents expressing a high intention to purchase environ...
Abstract: Purpose – Marketing managers routinely use purchase intentions data to make strategic decisions concerning both new and existing products and the marketing programs that support them. Yet, the indication from empirical investigations regarding the link between respondents' stated intentions and their actual behavior is not as clear. Predicting which consumer will purchase an environmentally friendly product, the research remains split, particularly when it comes to perceived “trade‐offs” between the environmental benefits, quality, and cost. In this regard, previous research has fallen short in examining consumers' actual purchase behavior versus self‐reported purchase intentions. This paper seeks to address these issues.Design/methodology/approach – This study measured consumer psychographics and expressed purchase intention to predict actual purchase behavior using an online survey and the Vickrey auction method.Findings – The results show that respondents expressing a high intention to purchase environ...
157 citations
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155 citations
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05 Nov 1996
TL;DR: In this paper, a user profile characterizing an associated user in terms of demographic or psychographic criteria is downloaded to a population of receiving devices and advertising material is then widely broadcast to the population in association with a target profile.
Abstract: Selective advertisement presentation occurs by first downloading to a population of receiving devices (16) a user profile characterizing an associated user in terms of demographic or psychographic criteria. Advertising material is then widely broadcast to the population of receiving devices (16) in association with a target profile. When a receiving device (16) receives the advertising information, it compares the stored user profile with the target profile and presents the advertising information only upon match or sufficient correspondence therebetween. Additional user subscription information may be presented at the time of advertisement presentation. Advertising material is thereby selectively presented only to users meeting designated demographic or psychographic criteria and having heightened interest in the presentation.
155 citations
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TL;DR: In this article, the authors examine the sociodemographic and psychographic profile of the distribution of recycling tasks and roles within the household, and suggest that recycling behavior is multidimensional and comprises the undertaking of different roles with different sociodemeographic and socographic causal characteristics.
Abstract: This work centers on the study of consumer recycling roles to examine the sociodemographic and psychographic profile of the distribution of recycling tasks and roles within the household. With this aim in mind, an empirical work was carried out, the results of which suggest that recycling behavior is multidimensional and comprises the undertaking of different roles with different sociodemographic and psychographic causal characteristics. The practical implications of these results can be applied in the implementation of segmentation policies that consider recycling behavior as the product on offer in a discriminate fashion depending on the role to be promoted among the population.
154 citations
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TL;DR: In this article, the authors make a detailed study on the effect of shoppers' demographic, geographic and psychographic dimensions in terms of format choice behavior in the fast growing Indian food and grocery retailing.
Abstract: Purpose – Retailing in India is an unchartered territory. Food and grocery is the most promising area for setting up retail business in India. An understanding of shopper retail format choice behaviour will enable retailers to segment their market and target specific consumer groups with strategies premeditated to meet their retail needs. The purpose of this paper is to make a detailed study on the effect of shoppers' demographic, geographic and psychographic dimensions in terms of format choice behaviour in the fast growing Indian food and grocery retailing.Design/methodology/approach – Descriptive research design is adopted applying mall intercept survey method using structured questionnaire for data collection. Both descriptive (mean and standard deviation) and inferential statistical tools like χ2, factor analysis and multivariate analysis are used to analyse the data collected from 1,040 food and grocery retail customers from upgraded neighbourhood kirana stores, convenience stores, supermarkets and ...
151 citations