Psychographic

About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.

Environmental segmentation alternatives: a look at green consumer behavior in the new

Abstract: Looking to the future of green marketing, examines the dynamic nature of ecologically conscious consumer behavior. The study also provides a method of profiling and segmenting college students based upon ecologically conscious consumer behavior. Findings indicate that, despite a significant amount of past research attention, demographic criteria are not as useful a profiling method as psychographic criteria. Consistent with past findings, the study indicates that perceived consumer effectiveness (PCE) provides the greatest insight into ecologically conscious consumer behavior. Further, the inclusion of altruism to the profile appears to add significantly to past efforts. Additional constructs examined suggest that environmental segmentation alternatives are more stable than past profiles that have relied primarily on demographic criteria.

Demographic, Psychographic and Life-Style Characteristics of Foreign Tourists: An Exploratory Study of Kerala, India

Abstract: Tourism is one of the most rapidly developing industries in Kerala. This study analyses the demographic, psychographic and the life style characteristics of foreign tourists visiting Kerala with the help of a primary survey. The study shows that two different classes of tourists visit Kerala. The first group is primarily motivated by factors such as heritage and culture, monuments etc. and found to be poor spenders. The second group comes for fun and to use the beaches and they are the ones who spend more. The study also reveals that spending patterns of foreign tourists are influenced by the life-style characteristics such as duration of stay, budget, travel pattern, and accommodation preferred. The study also highlights the fact that among the psychographic profiles, tourists who are motivated to come to India for the heritage and culture of the country have a correlation in their spending patterns with tourists who come motivated for a mountain holiday.

Fear segments in tourism

Abstract: This article proposes the investigation of fear segments in tourism By doing so, a broadly accepted strategic marketing tool (market segmentation) is integrated with a topic that presently causes significant concern to the tourism industry: the impact of negative global events on tourism demand The concept of psychographic segmentation is extended to a new construct of tourist psychographics: kinds of perceived fears associated with vacation travel The academic relevance lies in the introduction of a novel segmentation base to tourism research, the practical value lies in the potential for improved target marketing, minimizing the risk of demand fluctuations The concrete aims are to (1) gain understanding of the range and nature of fears tourists perceive, (2) investigate whether categories of perceived risk postulated in earlier studies are still valid for perceived fears in 2004, (3) investigate the existence of systematic fear patterns among individuals, and (4) propose a research agenda for the systematic future study of fear segments

Who really values healthy food

Abstract: When selecting manufactured foods, customers consider several product features. Given the contemporary trends of food consumption, the purpose of this paper is to determine the influence that some demographic and psychographic key variables have on the chances of a consumer belonging to a market segment characterised by health-related food preferences.,The food choice scale is revised to develop a multidimensional measure of the factors underlying consumer food choices. Data of 288 sampled consumers were used to validate the scale and to group consumers into four segments based on the value assigned to several food-product meta-attributes. Depending on these food choice values, the study identified four dissimilar clusters: utilitarian, protecting, toning and highly demanding.,Consumers use multiple attributes when choosing food products. However, emerging segments tend to prefer health-related attributes over utilitarian or conventional attributes, such as price, flavour or accessibility. The consumers of these segments tend to be older, more health conscious and more prone to psychological health risks.,Demographic and psychographic traits tend to drive trade-offs between health- and non-health-related attributes when considering food products. Several multivariate methodologies were innovatively coupled to characterize consumers based on their healthy food preferences and individual traits.