Psychographic

About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.

The Effects of Medical Service Recovery and Revisiting Intention According to Customer's Psychographic Attitudes Towards Complaining

Abstract: The effective recovery of medical services contributes to reduction in marketing costs for new customer attraction and improvement in the business performance of long term. So it is needed to research many different factors that may affect the medical service recovery. In this sense, the purpose of this study was to determine the effects of medical service recovery and revisiting intention according to customer's psychographic attitudes towards complaining. The study conducted a questionnaire survey of persons who had ever used medical services with complaint experience. From the survey, 223 sheets of the questionnaire as filled-in were collected, and analyzed The data analysis by SPSS 19.0 and AMOS 21.0. The findings of Received(July 7, 2018), Review Result(July 27, 2018), Accepted(August 10, 2018), Published(October 31, 2018) (Lecturer) 660-751, College of Nursing, Gyeongsang National Univ. Jinju, Korea email: hstorylab@naver.com (Professor, Corresponding Author) 660-751, College of Nursing, Institute of Health Sciences, Gyeongsang National Univ. Jinju, Korea email: msjung@gnu.ac.kr The Effects of Medical Service Recovery and Revisiting Intention According to Customer's Psychographic Attitudes Towards Complaining Copyright c 2018 HSST 424 this study can be summarized as follows. Individualism and Conservatism were found to have significant effects on distributive justice, procedural justice. Sense of Justice was found to have significant effects on distributive justice, procedural justice and interactional justice. Self-Confidence was found to have significant effects on procedural justice. Distribution justice and procedural justice have a significant effect on revisiting intention. These findings overall suggest that medical service providers’ service recovery effort based on their prediction of customers’ psychographic attitudes towards complaining could be a differentiate strategy that effectively realizes the recovery of medical services.

Determinantes do Comportamento Ambiental em Brasília

Abstract: The growing concern about the environment has been changing the people's behaviour, leading to questions about the origin of products and the damage they cause to the environment, resulting in a new type of consumer, known as "green consumer". The purpose is to identify the influence of socio-demographic and psychographic factors on the environmental behaviour of individuals in the city of Brasilia and to provide information for the planning of environmental marketing strategies. Data were collected through a questionnaire and by way of logistic regression as analytical tools.The results indicated that the environmentally conscious individuals are those with higher levels of education and, especially, those who perceive the effectiveness of their environmental actions, however small or isolated.

A Preliminary study on the relationship between psychographic factors and the purchase of life insurance

Abstract: This was a preliminary study conducted to examine the relationship between psycho graphic factors (i.e., personal value, risk attitude, and trust) and the purchase of life insurance among Alor Setar city folks.A non-probability convenience sampling technique was used to collect data from early February to mid-March 2015.A sample comprising 108 respondents were subjected to binary logistic regression analysis. The major finding of this study showed that risk attitude has a significant and negative relationship with the purchase of life insurance.Respondents in Alor Setar who are more likely to involve in risky behaviours or activities tend not to buy life insurance.Risk taking individuals do not behave like risk averse individuals who tend to seek protection by buying life insurance as a method to cover their personal risks.Meanwhile, personal value and trust were found to have no significant relationship with the purchase of life insurance among respondents in Alor Setar.It is recommended that a comprehensive study covering wider areas with larger sample sizes be included in future studies to obtain more reliable results that would enable the generalisation of findings

Formative Research to Understand the Psychographics of 1% Milk Consumption in a Low-Income Audience:

Abstract: A clear understanding of the knowledge, perceptions, beliefs, attitudes, and values of those whose behavior we hope to change is an essential task in a social marketing project. This formative rese...