Psychographic

About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.

Methodological Considerations Regarding The Segmentation Of Household Energy Consumers

Abstract: Over the last decade, the World has shown increased concern for climate change and energy security. The emergence of these issues has pushed many nations to pursue the development of clean domestic electricity production via renewable energy (RE) technologies. However, RE also comes with a higher production and investment cost, compared to most conventional fossil fuel based technologies. In order to analyse exactly how Romanian electricity consumers feel about the advantages and the disadvantages of RE, we have decided to perform a comprehensive study, which will constitute the core of a doctoral thesis regarding the Romanian energy sector and household consumers' willingness to pay for the positive attributes of RE. The current paper represents one step toward achieving the objectives of the above mentioned research, specifically dealing with the issue of segmenting household energy consumers given the context of the Romanian energy sector. It is an argumentative literature review, which seeks to critically assess the methodology used for customer segmentation in general and for household energy users in particular. Building on the experience of previous studies, the paper aims to determine the most adequate segmentation procedure given the context and the objectives of the overall doctoral research. After assessing the advantages and disadvantages of various methodologies, a psychographic segmentation of household consumers based on general life practices is chosen, mainly because it provides more insights into consumers compared to traditional socio-demographic segmentation by focusing on lifestyles and not external characteristics, but it is also realistically implementable compared to more complex procedures such as the standard AIO. However, the life practice scale developed by Axsen et al. (2012) will need to be properly adapted to the specific objectives of the study and to the context of the Romanian energy sector. All modifications will be based on the results of previous research performed by us and on a qualitative study among industry experts and consumers.

New Trends in the Chinese Diet: Cultural Influences on Consumer Behaviour.

Abstract: China is one of the most dynamic regions in the world in terms of economic growth and development. Such development has inevitably influenced the structure and habits of Chinese society. Whilst the economic condition of the middle class and high-income segment has steadily improved, cultural changes are also under way: ancient Chinese traditions now include major elements from other cultures, most notably the West. The above scenario is the background to this paper. A structured research-administered survey was developed to investigate the changes in the Chinese consumer food culture: 500 urban participants were randomly selected from six reference cities, covering geographically almost the whole country. This study aims not only to analyze the propensity of consumers to include food products from other countries in their ancient Chinese culinary culture, but also represents an initial attempt to perform a market segmentation of Chinese consumers according to their degree of cultural openness towards non-Chinese food, taking into account socio-demographic, cognitive and psychographic variables.

Karakteristik konsumen berwawasan lingkungan dan hubungannya dengan keputusan membeli produk ramah lingkungan

Abstract: The shifting of business trend which is more environmental friendly over the time need to be responded by strategic and systematic marketing efforts to achieve its transactional goals; creating or encouraging purchase. These efforts are important since environmentally friendly products ( green products) tend to have negative trade off, which is low perceived value of the product due to higher cost (e.g.prices) and low benefits (e.g. the loss of some attributes). In this regard, identifying characteristics of green consumers become important since it will serve accurate profile of green consumers, which is very useful in formulating marketing strategies and tactics. The purpose of this study is to determine relationship between green consumers' psychographic characteristics, namely: environmental concern, brand orientation and the opinions of reference for social groups (opinion leadership), with a decision to buy green products. The research population was mall visitors who consume green products. Factor analysis and multiple regression are used to analyze data. Results of the analysis are: green consumers' psychographic characteristics, namely: environmental concern, brand orientation and the opinions of reference for social groups (opinion leadership) have association with a decision to buy green products.Keywords: green marketing, green products, green consumers, green advertising

Efecto de las características psicográficas en la intención de compra de marcas privadas en Chile

Abstract: Private Labels are steadily but slowly included in Chileans consumption baskets. However, they have not reached the market share and penetration levels of European countries. The main objective of this article is to study how customers` psychographics affect private labels buying intentions. A shopping center intercept study was conducted, interviewing 300 female shoppers, regarding 14 psychographic variables and private labels purchase intentions. Nine product categories were used, in order to improve the generalizability of findings. Using discriminant analysis, the relative importance of each psychographic variable to explain private labels purchasing intentions was assessed, in order to help retailers and manufacturers optimize their marketing efforts of private labels.

System and method for creating comprehensive profile of one or more customers of an organization

Abstract: A method for creating a comprehensive profile of one or more customers of an organization is provided. The method comprises generating a demographic profile of a customer selected by the organization. The method further comprises generating psychographic profiles and network activity profiles of one or more users of one or more social networks. The generated psychographic profiles and network activity profiles are updated by analyzing them at predetermined intervals of time. The updated psychographic profiles and network activity profiles of each user is then matched with the demographic profile of the selected customer, such that a successful match indicates presence of the selected customer on the one or more social networks. Finally, the comprehensive profile of the selected customer is created by analyzing the demographic profile, the psychographic profile and the network activity profile, the updated psychographic profile and the network activity profile of the selected customer.