Psychographic

About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.

Modeling factors that influence online travel booking

Abstract: Data was collected from an online questionnaire completed by 1,198 respondents in 2008. Analysis of the dataset involved, correlation analysis, exploratory factor analysis, and logistic regression. In the final model building stage, a logistic regression model is generated containing key factors that lead to online travel booking intention. These factors are a unique set of socio and psychographic variables that can be used to more accurately predict website booking of travel products. The contribution to literature that this research makes is that it appears to be one of only a few models available for predicting travel product booking. For instance, this model predicts that consumers who previously booked specific travel products such as hotels or airline tickets will have a greater intention to book other travel products online. This research study also shows the relevance of the Theory of Reasoned Action to online travel but it goes further by enabling the quantification of the strength of variables such as key beliefs, attitudes and subjective norms.

Is buying behavior influenced by segmentation

Abstract: Buying behavior in choosing health care is a long process. Segmentation is one of the things that underlies the decision of the patient. This study aims to determine the buying behavior of patients who do the first child labor and its relationship with buying behavior in RSIA Puri Bunda (PB) Malang. This research uses the cross-sectional method. The sampling technique used the total sampling method, ie all inpatients who gave birth to the first child at the time of this study were executed. The number of samples was 55 respondents in April-May 2017. Data were analyzed using multinomial logistic regression. The results showed that customer segmentation of RSIA PB was from Blimbing sub-district, 21-25 years old, last high school education, income

Predicting actions based on psychographic optimization of biometric data

Abstract: Systems, methods, and computer readable mediums are provided for predicting a sequence of actions based on psychographic measures determined from biometric information. Data received from a computing device can include biometric information characterizing a pattern of user interaction during completion of an objective requiring a first set of actions be performed in a first sequence. A psychographic measure characterizing a user's state while performing the objective can be determined. Using the determined psychographic measure and a predictive model, a second sequence associated with the objective can be determined and can include a second set of actions different than the first set of actions. The predictive model can be trained to output the second sequence to affect the psychographic measure of the user completing the objective according to the second set of actions. The second sequence can be transmitted to the computing device for execution.

The role of Demographics and Psychographics in the relationship between social media Marketing and Brand awareness among smartphone users in Egypt

Abstract: Social media are increasingly finding a place for themselves in all aspects of our lives. Social media are being extensively used as a platform to conduct marketing and advertising activities (Alalwan, 2018).However, there is always a challenge in how organizations can figure out the results of social media marketing (Costa, Borges-Tiago & Tiago, 2018). Therefore, this study aimed to determine the effect of social media marketing on brand awareness among smartphone users in Egypt, moreover, to identify the effect of demographics and psychographics on this relationship. Ex-post facto design has been chosen to achieve the research objectives. A questionnaire has been designed and a cluster sample consisting of 502 smartphone users have been surveyed. Results showed that social media marketing significantly affects brand awareness, moreover, smartphone users' age, income, and education significantly affect this relationship. Finally, smartphone users' psychographics significantly affected this relationship

Upper echelons and firm internationalization: A critical review and future directions

Abstract: International business literature has long acknowledged the powerful influence of the upper echelons of firms, leading to an impressive volume of research delving into the impacts of managers’ demographic, psychographic, and experiential backgrounds on firms’ actions and strategies. We draw on this stream of literature to analyze and synthesize empirical findings related to the influence of upper echelons on firm internationalization. The review is organized along two dimensions: ex ante decisions and ex post outcomes of firms’ internationalization trajectories, and then the influence of managers’ demographic and psychological attributes. As it shows, we lack research on the influences of (1) executive attributes on ex post outcomes, (2) executives’ risk perceptions on ex ante decisions, and (3) executive attributes on firm internationalization processes. Accordingly, we develop an integrative framework that maps and organizes various facets of this literature. We also propose four new themes to stimulate further research in this area.