Topic
Psychographic
About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.
Papers published on a yearly basis
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TL;DR: This article conducted an online survey among 1026 respondents drawn from each State and Territory in Australia and found that most respondents held protectionist views about issues such as coal seam gas mining, imported food products and subsidies for agriculture and were aware of environmental and other threats.
Abstract: Currently little is known about the ways consumers perceive the issues and threats facing the agricultural sector. Understanding of the sector among the general community is important for its continued economic, social and environmental sustainability. Therefore we conducted an on-line survey among 1026 respondents drawn from each State and Territory in Australia. Initial examination of the responses showed most respondents held protectionist views about issues such as coal seam gas mining, imported food products and subsidies for agriculture and were aware of environmental and other threats. There were few city-country differences. Tertiary educated respondents tended to hold firmer opinions and more laissez-faire views than other respondents. Confirmatory factor analysis revealed two threat dimensions, one relating to threats to soil quality, the other about pollution and the survival of native animals. Stepwise multiple regression analyses of these dimensions showed that universalist values and trust in independent scientific information sources were positively associated with threat perceptions. The findings suggest that consumers generally are aware of agricultural issues, particularly those who hold strong universalist values. The respondents’ views of policy issues diverge in several respects from prevailing views of economic orthodoxy. Future consumer communication and research opportunities are discussed.
5 citations
TL;DR: In this article, the authors explored the use of the psychographics and other consumer data for sensory causal inference, i.e., cause-and-effect inference, rather than conventional statistical associational inference.
5 citations
TL;DR: In this paper, a face-to-face survey was applied to a stratified sample in the Biobio Region (Chile), where the food neophobia scale (FNS) and list of values (LOV) were used simultaneously to measure psychographic variables.
Abstract: Purpose
The study focused on the Chilean olive oil market. The purpose of this paper is to determine the incidence of psychographic variables in the purchasing frequency of this product in an emerging market.
Design/methodology/approach
A face-to-face survey was applied to a stratified sample in the Biobio Region (Chile). The food neophobia scale (FNS) and list of values (LOV) were used simultaneously to measure psychographic variables. A multinomial logit model was estimated to determine the relationship between olive oil purchasing frequency and psychographic variables.
Findings
Results suggest that psychographic variables can explain olive oil purchasing frequency in the Chilean market. For a new food product, neophilia and the values of external and hedonistic dimensions can explain the higher purchasing frequency of the product. Just as in other research studies, the combined use of psychographic and sociodemographic variables performed well in segmenting a new food market.
Research limitations/implications
Results should be interpreted for the purchasing behavior of a new food in the context of an emerging market. Future research should expand the geographic zone to apply the survey and incorporate other variables such as ethnocentrism or ethnic identity.
Originality/value
Most available research studies have investigated separately the incidence of both variables in food consumption in developed, cosmopolitan and intercultural markets. This is the first approach in jointly applying the psychographic variables FNS and LOV in an emerging market and using olive oil as a case study.
5 citations
01 Jan 1982
5 citations
Patent•
16 Mar 2014
TL;DR: In this article, a method of matching applicants, such as high school students seeking college admissions, to institutions such as colleges, includes the creation of applicant profiles for the various applicants and institutional profiles of the various institutions.
Abstract: A method of matching applicants, such as high school students seeking college admissions, to institutions, such as colleges, includes the creation of applicant profiles for the various applicants and institutional profiles for the various institutions. The profiles can incorporate psychometric, psychographic, demographic, and/or biographical attributes. The attributes of institutions can be matched to those of applicants, thus providing colleges with improved data useful in admissions decisions, as well as providing students with improved data useful in making college application decisions. Social media functionality can also be included.
5 citations