Psychographic

About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.

Assessing the Risks Associated With Online Lottery and Casino Gambling: A Comparative Analysis of Players’ Individual Characteristics and Types of Gambling

Abstract: Previous studies have found that online gambling operates in riskier betting conditions than offline gambling and attracts players with more demographic risk factors for gambling disorders. This study reveals that online lottery/casino players, compared to their offline counterparts, also have more psychographic risk factors such as a higher level of trust in the Internet, which could increase susceptibility to unscrupulous manipulation. By type of gambling, online casino players, as opposed to online lottery players, have a stronger tendency to thriftlessness and a lower degree of sociability, two psychographics that, in interaction with the riskier online betting conditions, could make online casino players particularly vulnerable. These findings suggest that governments’ policy/educational initiatives to prevent gambling disorders should be adapted to the specific levels of risk associated with each type of online gambling and their users’ profiles.

Protecting One's Privacy: Insighs into the Views and Nature of the Early Adopters of Privacy Services

Abstract: Using privacy and security technology becomes increasingly important in many application areas, for companies as well as for consumers. However, the market for Privacy Enhancing Technologies (PETs) is still small, especially in the private consumer segment. Due to the nature of the technology per se, little is known and can be learned about the views and motivation of those who carefully protect their transactions on the Net. Are they a niche group? Or do they hold views and have traits that promise a wider-spread adoption of PETs in the long run? This paper gives an insight into the traits and views of 5037 customers of a popular German anonymity service called JAP (Java Anon Proxy). Due its high service reputation and unchanged questions posted on the service’s website for over 2 ½ years insights could be gained on PET users’ demographic and psychographic traits. Moreover, 482 free-text comments could be analyzed to provide a unique insight into the thoughts, feelings and motivations of PET users.

Demographic and Psychographic Determinants of Coupon Users at Pizza Restaurants

Abstract: The use of coupons is a wide-spread promotional technique aimed at encouraging patronage in the restaurant industry. This research focusing on pizza restaurants was conducted to determine if coupon users could be identified based on demographic and psychographic variables. Using descriptive statistics, factor, and cluster analysis, the 30-item mail survey was analyzed. The findings indicated that there are clear differences between those who have a positive attitude toward pizza coupon usage and those who do not. Such information could prove useful to pizza restaurants when developing and devising marketing strategies and target promotions. In addition, the findings could be used to gain a greater understanding of selected market segments.

Segmenting the travel market based on the tourists' need for novelty: insights and implications for Mediterranean destinations.

Abstract: Introduction The Mediterranean region--which is defined as the geographical area comprising 22 countries that share the common characteristic of bordering the Mediterranean Sea, including European (e.g., Spain, Italy, France, Bulgaria, Croatia, Greece), North African (e.g., Morocco, Tunisia), and Middle Eastern countries (e.g., Egypt, Turkey)--has emerged in the last decade as the world's leading tourist destination (Erbina, Garau, & Molina de Dios, 2010). Recent figures from the World Travel Organization indicate that 52% of international travel occurs within this geographic region, with a total of 534 million international tourists having visited this region in 2013 (UNWTO, 2013). Subsequently, the Mediterranean region represents an information-rich geographic area that can reveal a great deal of information regarding tourist behavior and specific market segments that can be applied to other destinations (Assaker & Hallak, 2013). Tourism researchers have often used psychographic information to identify and define market segments. The psychographic variable of 'novelty-seeking' is widely recognized as a critical factor in understanding travel behavior (Cohen, 1972; Bello & Etzel, 1985). Previous studies have considered novelty as one criterion in identifying specific market segments (e.g., Crompton, 1979; Petrick, 2002). Other studies have explored the effects of tourists travel-seeking tendencies on repeat visitation (e.g., Assaker et al., 2011; Jang & Feng, 2007). This research explores the use of 'novelty seeking' as a way to segment the leisure travel market for Mediterranean destinations. Specifically, it uses cluster analysis to identify and profile particular segment groups of travelers to major Mediterranean sun-and-sand destinations based on their novelty-seeking behavior. The aim is to examine whether travelers' novelty-seeking behavior affects their likelihood to return to the destination. After identifying the segments based on the novelty-seeking behavior, the present study examines differences in segments regarding revisit intention using analysis of variance (ANOVA). This will validate the proposed clusters and examine their criterion/external validity (Aldenderfer & Bashfield, 1984). Previous studies focusing on tourists' novelty-seeking have focused on a single country, a single destination, or an individual activity (Bello & Etzel, 1985; Petrick, 2002; Chang & Chiang, 2006; Sangpikul, 2008; Kim, Kim, Park, & Guo, 2008) and have thus reached conclusions specific to a particular destination or activity (Weaver et al., 2009). Therefore, the present study is unique in that it uses multiple international destinations within the Mediterranean region as reference points to validate the segments and their corresponding behavior. Thus, the study presents a cluster analysis approach and describes its usefulness in segmenting and profiling travelers according to their novelty-seeking behavior. By doing so, it contributes to our understanding of specific groups of travelers that could be assumed to be based on novelty-seeking behavior, as well as the demographics and characteristics of travelers who actively seek novelty when they travel compared to those who do not. This research expands on the body of knowledge examining the complex relationships between novelty-seeking and revisit behavior It examines the extent to which groups of tourists with different levels of novelty seeking tendencies also demonstrate varying intentions to revisit a destination. From a practical perspective, the findings will provide valuable information to policymakers and destination managers of Mediterranean sun-and-sand destinations in market segmentation strategies and building customer loyalty. Novelty seekers An important psychological concept in the marketing literature relevant to consumer behavior is the need for variety (Chen & Paliwoda, 2004). …