Psychographic

About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.

Experimental evidence of factors influencing voluntary contributions to marine conservation

Abstract: Conserving the Earth’s natural resources is of great importance to the future of all living things. The science behind conservation is dominated by the natural sciences although it is clear that human behavior is at the root of most environmental degradation problems as well as the solutions. The behavioral social sciences offer relevant theory and valuable methodological tools to understand human behavior. Yet, research on human behavior remains underrepresented in the conservation sciences. Voluntary contributions are widely accepted mechanisms for promoting conservation and for measuring individual economic behavior. This thesis aims to address several aspects of human behavior and how they relate to contributions to marine conservation. This thesis consists of an introduction followed by three self-contained chapters and a conclusion. Proximate stressors such as destructive fishing are key drivers damaging coral reef public goods. Conservation strategies that marshal local action and are tailored to the preferences of the target group are thus needed to sustain coral resources. Research 1 uses data from field experiments with a fishing community in Indonesia to test economic theory regarding preferences for giving time and money to environmental and other charitable causes. Each person is subject to one of four treatments: monetary donation, monetary donation match, volunteer time donation, and volunteer time donation match. Contrasting with the existing literature, we find that participants give significantly more when donating money compared to time. We also find that matching donations increases the percent of people giving but does not increase the amount donated. This research furthers our understanding of what motivates resource users in a developing country to contribute to the provision of public goods. Using data collected from the same study population, research 2 examines the effect of social and psychographic characteristics on giving to public goods

Producer’s Self-Declared Wind Energy ECO-Labeling Consequences on the Market: A Canadian Case Study

Abstract: The demand for environmental labels is increasingly becoming important for consumers to differentiate products and to make an informed choice. This study reports the findings of a business case study in Nova Scotia (Canada) that demonstrates how renewable wind energy and wind labeling can extend the competitive advantage of a producer. By using qualitative case study techniques, the study generates evidence which suggests on the firm level that wind energy and labelling influences competitive advantage of firms, can dictate a premium price, can differentiate products, yet achieve a low-cost advantage. Wind labels also have the potential to drive the supply chain’s environmental value to the consumer as the end user by requiring the distribution chain to follow good environmental practices. On the consumer level, in terms of label information, whereby product qualities cannot be evaluated by a search prior to purchase or by experience after purchase, eco-friendliness of the product can take predominance. Not all consumers will buy eco-friendly eggs; instead, there are other factors that drive consumers, such as their opinions towards wind technology, consumer psychographics, personality, and other behavioural determinants and, hence, attract a strong niche market. Finally, for the trust in labels, though the producer does not have third party accreditation, the labels work for them, through the means-end chain analysis where egoistic and altruistic intentions persuade environmental behaviour. As such, this study highlights the probability that in principle, there appears to be an opportunity for wind labelling to be successful; in practice, wind labelling is bound to attract a particular niche market through differentiation strategies.

Factors Affecting the Customer Buying Behavior in Relation to Readymade Garments in Bangladesh

Abstract: Analyzing and understanding the consumer"s and their behavior is the keystone of success in marketing. It includes all the physical, mental and emotional processes and concerned behavior which are discernible before, during and after each and every purchase of goods and services. This makes us persuasive to appreciate, mention, record and respond to such behavior in case we want to have win-win strategy that matter for marketer and the customer together. The ready-made garment (RMG) industry of Bangladesh started its journey in the late 1970s and became a outstanding contributor in the economy within a short period of time. Ready-made garments manufactured in Bangladesh are divided mainly into two broad categories: woven and knit products. Shirts, T-shirts and trousers are the main woven products and undergarments, socks, stockings, T-shirts, sweaters and other casual and soft garments are the main knit products. For the research purpose, one questionnaire was constructed to collect data from 120 respondents by using random Sampling method. The major findings of this study show that Consumer Buying Beha- vior is influenced by five factors namely price, style, comfort, quality, availability. From the beginning to end of this study an attempt has been made to practically comprehend those emotional or rational appeals, which drive the purchase decision toward the Readymade Garments. Also confident demographic and psychographic profiles have been studied and certain relation has been developed.

Sports broadcast scheduler

Abstract: A customized sports broadcast schedule is generated. Rankings are assigned to teams based on performance, popularity, and/or season stage. A customer-specific psychographic profile is generated based on customer location and/or customer preferences. The customer-specific sports broadcast schedule is generated based on the customer-specific psychographic profile and assigned rankings.

Psychographic Profiling of Indian Young Adult Consumers of Smartphone - VALS Approach

Abstract: The current youth market is characterized as tech-savvy, variety seekers who has been active in using digital technology in unprecedented ways. The market segment defined here comprises of youth adults between the ages 20 to 30, who are more comfortable with purchasing the smartphones than previous generation. There is fierce competition in smartphone market, due to the large selection of devices from a wide range of brands.Thus it is of significant interest to understand the consumer behavior on buying a smart phone.Smartphones are considered to be a lifestyle device than a necessity. This study strives to evaluate snapshot of the differences and similarities among the Smartphone consumers in the given sample of population, and offers a glimpse of the early demographic and behavior trends associated with new smart phone devices in the Indian markets. This study profiles the consumers into eight segments based on Values and Lifestyle (VALS) model. It is evident from this research that consumers’ brand preferences vary according to their lifestyle segment. The insights from the report provide a better understanding of both the challenges and opportunities that exist as the mobile landscape continues to evolve.