Psychographic

About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.

Toward a Comprehensive Understanding of Islamic Marketing: Concept, Evolution and Implications

Abstract: The main purpose of this paper is to try to develop a comprehensive definition of Islamic marketing. It aims to create an ample understanding which would help marketers recognize the value of Islamic marketing. The paper begins by introducing the various concepts and definitions of Islamic marketing by various scholars. Then, the paper discusses the growing interest in Islamic marketing by highlighting the psychographics of Islamic populations, growth of Islamic populations, and the religiosity of Muslim consumers. The paper also discusses the opportunities and challenges of marketing to Islamic populations. Finally conclusions and recommendations are proposed regarding Islamic marketing that highlight the future of Islamic marketing and prospects for research on Islamic marketing

Demographic and Psychographic Profile of Active and Passive Investors of KLSE: A Discriminant Analysis

Abstract: The study attempts to delineate the demographic and lifestyle characteristics of active and passive investors in Malaysia. The two groups are compared using eight demographic, five psychographic, and five activity dimensions. The results indicate that there were significant differences in terms of gender, age, occupation, monthly personal income and monthly household income between the two investor groups. In terms of psychographic dimensions, active investors were more risk takers or innovative than passive investors. When the activity dimensions of the two groups were examined, significant differences were also found. Active investors were found to be more knowledge-seekers, outdoor-lovers and outgoing/entertainment lovers when compared to passive investors. The application of discriminant analysis reveals that certain variables are relatively more important than others, in discriminating between active and passive investors. With regards to level of importance, personal monthly income ranks the highest, followed by occupation and outgoing/entertainment lover dimension of activity items. Some marketing implications were also discussed.

Factors affecting the sale of new vehicles in the motor vehicle industry: a case study of simba corporation limited, nairobi

Abstract: The main aim behind this study was to establish factors affecting the sale of new vehicles in the motor vehicle industry with references to Simba Corporation Limited as case study. Descriptive research design was employed in the study. The target population included all 100 customers of Simba Corporation Limited in Nairobi. Simple random sampling techniques were employed while data collection was conducted with the help of a questionnaire. The data was analyzed using descriptive and inferential statistics with the help of the Statistical Package for Social Sciences (SPSS). The results were then presented in tables and figures. The study revealed that there was a positive significant relationship between economic factors and purchasing decision. Implying that the consumer purchasing decision is influenced by level of income, price, quality of car, resale value of the car, payment options, and government policies. The study further revealed there was a positive significant relationship between psychological factors and purchasing decision. It was also revealed that there was a positive significant relationship between Social-cultural factors and purchasing decision. Finally the study revealed that there was a positive significant relationship between demographic factors and purchasing decision. This finding implies that the consumer purchasing decision is influenced by demographic factors such as demographic factors such as personality, gender, Age, Changing life, level of education, lifestyle, lifecycle status and occupation. The study recommends that Simba Corporation Limited need to consider the various economic factors that influence consumer decision making such as interest rates, income as well as rising fuel prices. In this regard they need to design motor vehicle for different categories of customers in different income brackets in Kenya. There is a need to make sure that investments in quality occur in areas that will resonate with customers. Finally it was important to understand the little things that consumers use as the basis for making a judgment of when it comes to purchasing decisions. The study recommends the need for Simba Corporation Limited to consider consumers’ demographic characteristics such as age, gender, marital status, occupation, education and income when designing the products to offer into the Kenyan market. This is because demography factors are vital and measurable statistics of a population that helps to locate target market, they are easier to measure and are suitable for psychographic and socio-cultural studies. Additionally demographic factors have a huge impact on the assessment of different features which are generally associated with consumer behavior.

Efeitos da comunidade de origem no participante de comunidades virtuais de marca

Abstract: The question about the effectiveness of companies in maintaining their own communities versus benefiting from the ones owned by consumers remains open. We examine differences between firm-managed and customer-managed brand communities regarding the impact of perceived psychographic homogeneity, availability of virtual avenues and relationship with the brand on the community's influence on members and the assessments and intentions of community participants. Data were obtained from 555 respondents in two leading Microsoft XBOX brand communities in Brazil. Results indicate that management of the community of origin is the moderator of all considered relationships. Also, the most favorable effects for the company occur in the community that is not directly controlled and managed by the company itself. Brand loyalty, however, is higher for members of the official brand community. Guidelines on how companies can benefit from consumer-managed communities are discussed.

Long-distance travel in tension with everyday mobility of urbanites – A classification of leisure travellers

Abstract: For understanding long-distance travel and its impact on the environment, the travel behaviour of people living in urban areas is of particular interest. Although urbanites tend to travel short distances in their everyday lives using environmentally friendly means of transport, studies indicate a different picture for their long-distance travel. Urbanites show a higher demand for long-distance as they travel more frequently and to more distant places, which in addition involves a higher demand for air travel. By using travel survey data from 893 people living in Berlin and Munich (Germany), we analyse the travel behaviour of urban people with a focus on leisure travel. The method is based on an integrated approach including everyday travel, norms and attitudes, sociodemographic characteristics as well as spatial aspects. By applying a latent class analysis, we identify four different leisure travel types among urbanites. The analysis of sociodemographic and psychographic characteristics as well as mode choice reveal distinct differences between the types. The leisure travel type ‘young travel-addicted urbanites’ is characterized by car-less people from highly dense urban areas. Even though these people behave environmentally friendly in everyday travel and show a higher ecological norm orientation than other types, they reported the highest frequency of touristic trips and the most air travels. This shows how long-distance travel can be in tension with everyday mobility of city dwellers.