Topic
Psychographic
About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.
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TL;DR: In this paper, the authors identify the determinants that influence women consumer behavior from selected Arab League countries and test the impact of two major constructs such as internal variables demographic and psychographic and external variables cultural and social in impacting women consumer behaviour.
Abstract: The paper aims to identify the determinants that influence women consumer behaviour from selected Arab League countries. The paper intends to test the impact of two major constructs such as internal variables demographic and psychographic and external variables cultural and social in impacting women consumer behaviour. The paper attempts to build a model of determinants that impact women consumer behaviour. I used simple and multiple linear regression models to test the model fit and 1 found all the variables have a significant impact over women consumer behaviour; 2 cultural external and psychographic internal variables have more impact over women consumer behaviour.
4 citations
16 Jul 2013
TL;DR: A new method, the Weighted Self-Organizing Map (WSOM) is applied for visual customer segmentation in order to profile green consumers through a data-driven analysis based on actual transaction data, including both demographic and behavioral information.
Abstract: There is an increasing interest in green consumer behavior. These consumers are ecologically conscious and interested in buying environmentally friendly products. Earlier efforts at identifying these consumers have relied upon questionnaires based on demographic and psychographic data. Most of the studies have concluded that it is not possible to identify a unanimous profile for a green consumer, because: (1) there might be several profiles for green consumers, and (2) in questionnaires, consumers tend to answer according to their intentions, not according to actual behavior. We apply a new method, the Weighted Self-Organizing Map (WSOM) for visual customer segmentation in order to profile green consumers. The consumers are identified through a data-driven analysis based on actual transaction data, including both demographic and behavioral information. The WSOM accounts for the 'degree' of how green a consumer is by giving a larger weight to consumers who buy more green products. The identified profiles are verified by comparison to earlier research.
4 citations
TL;DR: In this article, the authors aim to identify the lifestyles of beer consumers in Kosovo, through constructing a valuable and reliable instrument in order to profiling consumers, by identifying lifestyles, the industry is able to use these data (information) to identify and understand target markets, having available more information about things the consumers value, their activities and what are the basic personal features they have.
Abstract: It is generally known that the business of enterprises nowadays takes place in a very dynamic environment and in terms of a very tough competition that exceeds the boundaries of a country due to unprecedented business internationalization. Therefore, to survive and develop a successful business in a blur and unclear environment many enterprises develop their business by the marketing concept, according to which the market segmentation is done through various methods using different variables. One of variables used in segmentation is the lifestyle, which falls within the psychographic variables. This study aims to identify the lifestyles of beer consumers in Kosovo, through constructing a valuable and reliable instrument in order to profiling consumers. By identifying lifestyles, the industry is able to use these data (information) to identify and understand target markets, having available more information about things the consumers value, their activities and what are the basic personal features they have. If target markets are understood a quality product or service can be provided which will highly satisfy consumer needs that affect growth of business activity at the same time. The paper-study aiming to achieve objectives is organized in five chapters: Preface; 2. Introduction 3.Research methodology; 4. Data Analysis; 5. Conclusions, implications, study limitations and suggestions for future studies. Key Words: lifestyle, trade, consumer satisfaction, market, quality.
4 citations
TL;DR: In this paper, the authors identify the key fundraising problems faced by the Came Conservancy Trust and describe the donor research that was undertaken in an attempt to resolve these key issues, and conclude with a number of recommendations to the Trust for changes to its fundraising strategy.
Abstract: This paper identifies the key fundraising problems faced by the Came Conservancy Trust and describes the donor research that was undertaken in an attempt to resolve these key issues. A survey of 1,000 donors was undertaken and the respondents were profiled according to demographic variables and their response to 20 attitudinal statements. These statements were then subjected to a factor analysis to identify the underlying psychographic variables. Seven such variables were identified and subjected (along with a range of demographic variables) to a regression analysis with a view to identifying which of them would prove to be significant indicators of a propensity to donate larger sums to this organisation. A number of the psychographic factors were indeed found to be significant indicators of the level of support a particular donor might be predisposed to provide. In the light of these findings the paper concludes with a number of recommendations to the Trust for changes to its fundraising strategy.
3 citations
TL;DR: In this article, the authors examined the proposition that working and non-working wives' psychographic profiles related to the purchase, preparation, and consumption of food items may have changed during the recent years.
3 citations