Psychographic

About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.

Language and gender influence on the consumer choice of branded meat attributes

Abstract: The feedlot industry is the main beef producer in South Africa and falls in the category of Small Businesses. For these small business enterprises to be successful in an industry subjected to fierce competition, it is necessary to be innovative in a market where high quality beef serves as just another commodity. Previous research has shown that demographic factors can influence brand preferences. The objective of this study was to investigate the relationships between language and gender with brand attribute preference. Another objective was to identify opportunities that will differentiate and position branded meat products that will create consumer equity and build strong brand names. The case study approach was used and included quantitative and qualitative research. The population consisted of consumers buying meat products at the different retailers in Middelburg, Mpumalanga, under the brand names Kanhym Fresh Meat, Farm Inn Meat, and Franks Meat. A sample of 612 was conveniently selected for the study. A total of 588 questionnaires were completed. This study confirmed the interrelationship of the demographic variables gender and language that may affect consumers preferences. This means consumers will try different products with specific attributes. The results of this study identify opportunities of implementing strategies to maintain and enhance the competitiveness of branded meat retailers. It is finally recommended that brand retailers determine the demographic and psychographic profile of their target market for a specific product when producing or marketing products.

Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs

Abstract: 1. Introduction PART I: DIFFERENCES BETWEEN MEN AND WOMEN 2. Demographic Differences Between Men and Women 3. Psychographic and Behavioral Differences Between Men and Women PART II: MARKET SEGMENTATION THEORY AND PRACTICE 4. An Introduction To Market Segmentation Theory and Practice 5. Understanding Our Products 6. Understanding Our Customers 7. The Bridge 8. Ansoff's Growth Matrix - In Detail 9. The Problems-SolutionsTM Framework PART III: MARKETING TO WOMEN 10. How to More Effectively Market to Women 11. Masculine and Feminine 12. Conclusions

Visitors' Spending on Accommodation: A Segmentation Model using Two-Step CHAID Analysis

Abstract: Tourism receipt through visitors' spending is one of the contributors that stimulate the local economy. Therefore, it is crucial to determine the factors influencing these spending preferences. This study determines factors and average spending on accommodations using segmentation techniques for Perhentian Island's visitors. Determinant factors include demographic, trip-related, and psychographic characteristics. Data were collected through a survey and run for 929 visitors using two-step Chi-Square Automatic Interaction Detection (CHAID) analysis. The analysis produces a three-level regression tree and later a classification tree. The findings documented that, level 1 consisted of four segments and were segmented according to the country of origin (COO). Overall, the Italian is a segment that has the highest average spending. The fourth segment of level 1, namely Malaysia, branched out further to level 2 and level 3. These levels were segmented based on the number of dependents during the trip and length of stay, respectively. For domestic visitors, Malaysian with dependents on the trip spend the highest. Based on the results, recommendations for the Perhentian Islands accommodation operator were to provide infrastructure to accommodate families for domestic market and marketing strategy that target Italians for the international market. The results could also assist local authorities outlining tourism planning.

Where do tourists stay overnight in Macau

Abstract: During their trips, it is common for tourists to select their places to stay overnight. Nevertheless, along with the diversification of choices at present, tourists also select casinos, saunas, and karaoke bars. In other words, a commercial establishment may not be the default choice from the perspective of tourists. This study examines the factors that affect the accommodation/overnight stay choices of tourists in Macau and investigates the effects of the four aspects of market segmentation namely, demographics, geographic regions, psychographics, and behavioural patterns. The findings showed that they significantly affect the places that tourists select stay overnight, with geographic regions having the strongest effect. A revised model is also proposed.

Influence analysis of psychographic factors on consumer purchasing decision in mcdonald’s manado

Abstract: The research aims to examine and analyze the influence of psychographic factors on consumer purchasing decision in McDonald’s Manado. Data is collected through distribution of questionnaires and implemented to 70 respondent in McDonald’s Manado. The data analysis in this research is using SPSS version 22. The sampling technique uses a nonprobability sampling method and the data testing technique is used within the research includes validity test by factor analysis, reliability test with cronbach. Classical assumption test and multiple linear regression analysis had used to verify and to prove the research hypothesis. The Analysis result demonstrates that lifestyle, personality, and demographic have positive influence on purchasing decision to consumer in McDonald’s Manado Keywords: Purchase Decision, lifestyle, Personality, and Demographic .