scispace - formally typeset
Search or ask a question
Topic

Psychographic

About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.


Papers
More filters
Journal ArticleDOI
TL;DR: In this article, the authors have classified the literature under three categories which are Literature related to vendor related factors, literature related to consumer related factors and Literature related related to other factors and identified the gaps (if any) in the available literature of the factors affecting consumer online buying decisions.
Abstract: Since last two decades buying of goods and services from online stores using Internet started off. But players of this industry could reach to the general public residing in second and third category Indian cities in recent past only. Now companies are eagerly interested in understanding the factors affecting Indian consumers so that their needs and wants can be understood and served profitably. This research paper is an attempt to critically evaluate those factors which affect consumer buying behavior in Indian Internet based business environment. For the purpose of coverage of topic researcher has classified the literature under three categories which are Literature related to vendor related factors, Literature related to consumer related factors and Literature related to other factors. Vendor related factors include those factors which are primarily controlled by the companies that are engaged in selling their goods and services on internet along with their intermediaries through which such sales take place. Consumer related factors have been bifurcated under two heading that are consumer demographic factors and consumer psychographic factors. Besides this there are several other factors which may affect consumer’s buying decisions and they are classified as other factors. This research paper also tries to identify the gaps (if any) in the available literature of the factors affecting consumer online buying decisions.

3 citations

Journal ArticleDOI
10 Mar 2015
TL;DR: In this paper, the assessment of Internet-induced local civic mindedness (INLCM) is used as a segmentation approach for online fundraising in nonprofit organizations. But, the approach is limited to the use of demographic and psychographic profiles.
Abstract: The purpose of this article is to introduce a new practice, i.e. tools for online fundraising in nonprofit organisations, based on the assessment of Internet-induced local civic mindedness (INLCM) as a segmentation approach. We suggest that this novel approach to fundraising segmentation can be performed as the extension to the already existing analyses, utilising the demographic and psychographic profiles. Based on nationally representative survey results of Croatian households, we develop an analytical procedure. It might help managers of community nonprofit organisations to target the relevant individuals by applying Internet marketing tools (such as Google Analytics) and approaches. Our analysis allows prediction of how likely it is that an individual (based on his or her demographic/psychographic profile) could be identified as INLCM (i.e. successfully targeted for fundraising efforts). Empirical results from Croatia demonstrate that such individuals do not have a lengthy Internet experience and do n...

3 citations

Journal ArticleDOI
23 Dec 2019
TL;DR: In this paper, the authors describe the psychographic profile and the use of media by the visitors of the Surabaya Zoo from the millennial age group, which is between 19 s.d. and 40 years old.
Abstract: This study describes the psychographic profile and the use of media by the visitors of the Surabaya Zoo from the millennial age group, which is between 19 s.d. 40 years old. This age generation is the result of demographic bonuses for groups or generations born between the 1980s and 2000s, with characteristics that reflect the transition between the previous generation (baby boomers) and afterwards (gene Z) in terms of lifestyle and media use. This difference is partly due to a shift in communication technology that also affects their media consumption patterns. The characteristics of millennials are identified by special behavior, being protected, confident, group oriented, conventional, resistant to pressure and pursuing achievement. Surabaya Zoo which is a local tourism destination that is officially managed by the Surabaya City Government is required to contribute to the local revenue of the City of Surabaya. The breakthrough that has been done targeting the Millennial generation that tends to be individually oriented is to provide a Selfie park and offer activities that attract the interest of visitors. This program has increased the number of KBS visitors from year to year. By employing survey methods and measuring VALS (Values And Life Style) and frequency of media use by respondents, the results obtained that the psychographic profile of KBS visitors can be categorized tend to be Principle Oriented, whose lifestyle is characterized by: having spiritual values, not thinking about prestige, like learning something new, have a traditional mindset, and do a fixed routine for a long time. With this profile, the main expectation of millennial for the availability of information at the Surabaya Zoo is information about animals, instead of the need for selfies.Keywords: psychographic profile, millennial, media use

3 citations

Book ChapterDOI
03 Jan 2019
TL;DR: This work model this task using Bayesian networks and demonstrates the effectiveness of the approach using an example market segmentation of broadband customers.
Abstract: Market research is generally performed by surveying a representative sample of customers with questions that include contexts such as psychographics, demographics, attitude, and product preferences. Survey responses are used to segment the customers into various groups that are useful for targeted marketing and communication. Reducing the number of questions asked to the customer has utility for businesses to scale the market research to a large number of customers. In this work, we model this task using Bayesian networks. We demonstrate the effectiveness of our approach using an example market segmentation of broadband customers.

3 citations

Journal Article
TL;DR: In this paper, the attitudes and perceptions of the academic community relating to the decision to visit nature-based tourism destinations at the stage of induced demand based on tourism promotion materials in the form of printed and audio-visual materials were analyzed.
Abstract: Visits to nature-based tourism destinations can be influenced by many factors. External stimulus factors in the form of promotional material can influence decisions in conducting tourist visits. This study aims to analyze the attitudes and perceptions of the academic community relating to the decision to visit nature-based tourism destinations at the stage of induced demand based on tourism promotion materials in the form of printed and audio-visual materials. The study approach was carried out by distributing questionnaires to 270 academic community respondents divided into three categories, namely, lecturers, ecotourism students and communication students who answered questions in a closed ended form with a Likert scale 1-7 that assessed printed material and audio-visual promotion of nature-based tourism. The analytical method used is the Kruskal Wallis Test and the further Dunn Test. The results of the empirical study showed differences in assessment regarding the attitudes and perceptions of the academic community on tourism promotion material in influencing the decision to visit nature-based tourism destinations. Factors that influence the decision to make actual visits to nature-based tourism destinations are demographic characteristics, personal factors, external and psychographic factors in the academic community.

3 citations


Network Information
Related Topics (5)
Competitive advantage
46.6K papers, 1.5M citations
81% related
Entrepreneurship
71.7K papers, 1.7M citations
81% related
Corporate social responsibility
45.5K papers, 1M citations
80% related
Tourism
109.5K papers, 1.6M citations
80% related
Organizational commitment
33K papers, 1.5M citations
75% related
Performance
Metrics
No. of papers in the topic in previous years
YearPapers
202350
2022121
202156
202049
201960
201866