Psychographic

About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.

Examining the relationship between patterns of emotional responses, satisfaction, and loyalty

Abstract: Tourism literature usually profiles the tourists into various subgroups based on demographic and psychographic variables to predict and understand their behaviour. Surprisingly, there are few studies that profile tourists based on their emotional associations towards destinations. To fill this void in literature, this study is an attempt to categorize the tourists by their emotional responses towards the destination and to investigate the relationship between emotional profiles, satisfaction, and loyalty. Cluster analysis exhibits a five-cluster solution: impassive, pleased, displeased, mixed, and passionate. The validity of the solution was confirmed using multiple discriminant analysis. The five clusters differ in their intensity level of satisfaction and loyalty. The findings offer multiple implications for marketers to design their segmentation and branding strategies.

The Effect of Market Segmentation Strategy On Purchasing Decisions of Panties Pizza In Surabaya

Abstract: This study aims to analyze the effect of market segmentation strategies on purchasing decisions of Panties Pizza in Surabaya The type of research is quantitative and SPSS 16 was employed to test the hypotheses with multiple linear regression analysis The population in this study was the customers of Panties Pizza in Surabaya The sampling technique used was non probability sampling with a purposive sampling approach with as many as 100 respondents who have purchased Panties Pizza The results of this study indicated that the variables of geographical segmentation, demographic segmentation, and psychographic segmentation have a significant effect simultaneously on purchasing decisions in Panties Pizza Surabaya The coefficient of determination is 62% and the rest was influenced by other variables not examined in this study Geographical segmentation variables had a significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0004 005 Psychographic segmentation variables had a significant effect partially on purchasing decisions of Panties Pizza in Surabaya with a significance value of 0,000 <005 The variables of geographical segmentation, demographic segmentation, and psychographic segmentation that possessed a significant influence psychographic segmentation with value of β = 0644

The Wellbeing of Children and Youth

Abstract: This chapter focuses on the research on wellbeing related to children and youth. Several definitions of these subjective aspects of quality of life are discussed in relation to children of pre-school age, elementary school age, middle-school age, adolescents, and college students. There are at least three major theories employed by wellbeing researchers to explain how these different population groups experience a sense of wellbeing. These include social development theory, attachment theory, and ecological theory. The chapter also highlights factors affecting the sense of wellbeing of these population groups—situational factors, personality factors, demographic and psychographic factors, and socio-economic and socio-cultural factors. The chapter concludes with a discussion of indicators of children wellbeing and public policy implications.

Gender-based dichotomies in various psychographic attributes for environmentally friendly products

Abstract: Orientation: Environmentally friendly consumption behaviour is one of the topical issues in contemporary marketing discourse. However, this subject has received considerable research attention mostly in middle- and high-income markets at the expense of developing world contexts. Research purpose: The purpose of this study was to explore if there is a dichotomy between gender groups on the following consumer attributes: green attitude, green personality, green values and green purchasing intention. Producers and retailers of environmentally friendly products need to understand the profile of their customers if they are to effectively segment and target them. Motivation for the study : The study is motivated by a need to understand any potential differences in customer attributes in green markets. An appreciation of such differences will supply marketers of environmentally products with critical information which can help them to design and position their value propositions. Research design, approach and method: An exploratory and cross-sectional survey design was used. Data were collected from a total of 284 respondents using a self-administered, structured questionnaire. The student’s t -test and multiple regression analyses were used for data analysis. Main findings: The study unveiled significant gender-based disparities in social altruistic values, but none in green personality, green attitude and green purchasing intention. Moreover, it was discovered that green attitude, green values and green personality had different levels of influence on the green purchasing intention of different gender groups, with a stronger impact observed among the sample of male respondents. The implication is that marketers of green products should consider gender-informed disparities in various psychographic attributes of consumers of environmentally friendly products. Practical/managerial implications: The findings of this study can assist producers and marketers of environmentally friendly products to develop value propositions that are appropriate for young consumers who belong to different gender groups. Contribution/value-add: Very little research in the Zimbabwean context exists with specific reference to how gender affects the green attributes of young, college-level consumers. This article adds value by unravelling some of the factors that influence the green purchasing intention of college students in Zimbabwe.