Topic
Psychographic
About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.
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06 May 2019
TL;DR: A novel framework was proposed for automated online user segmentation based on users' innovativeness and confident keywords associated with the innovative dimensions were defined manually at the very beginning.
Abstract: The contribution of lead users to product innovation has been well recognized in the literature. A challenge in the existing lead user research is finding sufficient number of users with lead user characteristics automatically. To address this challenge, a novel framework was proposed for automated online user segmentation based on users' innovativeness. Through integrating a user segmentation model (i.e., ITF model), variables related with user innovative characteristics have been studied by employing various psychographic tools and consumer behavior theories. Besides, a semi-supervised segmentation method based on the keywords about intrinsic user characteristics was developed. Natural language processing (NLP) methods were employed to extract keywords from text of raw online user information. Confident keywords associated with the innovative dimensions were defined manually at the very beginning. Based on the confident keywords, representative users were identified, and then used to obtain more confident keywords of user innovative characteristics.
3 citations
DOI•
21 Dec 2018
TL;DR: In this article, the authors investigated gender differences in the relationship between environmental concerns and perceived benefits of sustainable consumer behavior in the adoption of e-ticketing (paperless) technology and found that the impact of perceived benefit is greater for male than for female and environmental concern is higher for female than for male in pro-environmental behavior when adopting the technology.
Abstract: Eco-friendly behavior in the technology adoption is often motivated by psychographic dimensions. Moreover, sustainable consumer behavior depends on socio-demographic differences such as gender. This study focuses on investigating gender differences in the relationship between environmental concerns and perceived benefits of sustainable consumer behavior in the adoption of e-ticketing (paperless) technology. The research was conducted on e-ticketing users in Indonesia by collecting data through an online questionnaire. 188 respondents participated in this study. Finding of this study, the impact of perceived benefit is greater for male than for female and environmental concern is higher for female than for male in pro-environmental behavior when adopting the technology.
Keywords: Gender, Perceived Benefit, Environmental Concern, Sustainable Consumer Behavior, Technology Adoption.
3 citations
TL;DR: In this paper, a study was designed to examine the demographic and psychographic profiles of the potential first-class undergraduates in a Malaysian public university, and the results reveal that more than 99% of the students have either moderate or high levels of psychographic attributes.
Abstract: Even though the discipline of psychology and education had gained its reputation all along, few studies have been conducted to determine the characteristics of the potential first-class undergraduate students. Thus, this study was designed to examine the demographic and psychographic profiles of the potential first-class undergraduates in a Malaysian public university. The selected respondents comprised of 424 undergraduates who obtained at least 3.67 cumulative grade point average (CGPA) in their academic achievement in the period of their study. This study used a self-administered questionnaire that had adapted from the standardized measures. Validity and reliability of the instruments were found to be satisfactory. The results of the study indicate that the potential first-class undergraduates have the highest level on task orientation whereas time management scores the lowest. Also, the results reveal that more than 99% of the students have either moderate or high levels of psychographic attributes. In addition, the MANOVA results indicate that there are significant differences between male and female undergraduate students in their task orientation and leisure attitude. Likewise, significant differences between ethnic groups are found in task orientation, competitiveness, and general self-efficacy. Thus, the findings of this study are able to assist the higher education providers in providing coaching and mentoring to ensure more effective strategies could be developed to improve students’ needs and desires in pursuing their further education.
2 citations
15 Dec 2010
TL;DR: The extent to which consumers engage in recycling relates to the perceived inconvenience of recycling and consumers' attitudes about the importance of recycling as discussed by the authors, and psychographics and personality variables seem to have more impact on recycling attitudes than do demographics such as age and income.
Abstract: Environmental consumer behaviors include the extent to which consumers buy environmentally friendly products, and dispose of product waste in an environmentally responsible manner. Polls have shown that a majority of consumers intend to act eco-friendly; however, their behaviors are not always consistent with their desires. Consumers' reluctance to buying green seems to relate to their perceptions of eco-friendly products. Green products are perceived as less effective and more expensive than alternatives. Furthermore, consumers are often skeptical of the claims made by environmentally friendly brands.
The extent to which consumers engage in recycling relates to the perceived inconvenience of recycling and consumers' attitudes about the importance of recycling. Research shows that psychographics and personality variables seem to have more impact on recycling attitudes than do demographics such as age and income. In particular, variables that have been shown to be related to recycling include materialism (the extent to which one attaches importance to possessions), collectivism (the extent to which one believes in the importance of the group over the individual), and locus of control (the extent to which people believe that they control their lives rather than that they are controlled by external forces).
Keywords:
eco-friendly products;
green consumer behavior;
environmentalism;
recycling;
psychographics
2 citations