Psychographic

About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.

Pengaruh karakteristik psikografis terhadap permintaan telur ayam berlabel di kawasan yogyakarta

Abstract: The objective of this research were to analyze the relationships between psychographic characteristics (health consciousness, food safety concern) and other factors on demand for labelled eggs. The respondents are consumers who consumed labelled eggs regularly and consisted of 50 labelled eggs consumers who are selected by incidental sampling. The effect of psychographic characteristics and other factors were analyzed using multiple linear regression model. The result of the study indicates that consumption of labelled eggs influenced positively by consumer motivation, health consciousness and food safety concern

Structural Equation Modeling for Evaluating Employee Satisfaction

Abstract: EXECUTIVE SUMMARY This study profiles the attitudes and perceptions of a rural school district by its employees including the relationships, roles, and contributions that employees and culture play in the development of job satisfaction. Drawing on a sample of two longitudinal sets of employee data, psychographic motives, demographic attributes, and employee activities are revealed. Job satisfaction related to work environment, organizational behavior and curriculum support is empirically tested and supported using Structured Equation Modeling (SEM). The findings suggest that the job satisfaction model is relevant, that the model is relevant across the time of the longitudinal study and that there is improvement in job satisfaction between the two time periods. Keywords: Strategic Planning, Employee Satisfaction INTRODUCTION This paper assesses employee satisfaction using Structural Equation Modeling. In 2000, the school board of a school district in New York State implemented a survey to assess the level of employee satisfaction. The purpose of the first survey is to establish a benchmark for future reference as the district implemented its strategic plan. In 2003, the same survey was administered to all employees in the school district in order to assess the impact of strategic and tactical initiatives by the school board and the school's administration as well as to assess if there is a change in employee satisfaction. Findings indicate that effective strategic planning followed by implementation of appropriate tactics lead to higher employee satisfaction and improved performance. The study is motivated by three observations. First, there appears to be increasing use of strategic planning by educational institutions with no corresponding measures of the success and the effectiveness of the strategic planning process. Second, why do some educational institutions out perform others, given the same level of resources. (Barney & Arikan, 2001) Formal strategic planning, as a key factor in educational environments, has not been documented. Third, investigation and research work in strategic planning initiatives in the not-for-profit sector is still at its early stage. Existing conceptual frameworks need to be further tested, substantiated and refined. Particularly a further understanding of the relationship between the strategic planning and enterprise/employee performance would have enormous potential to benefit an organization's long-term strategic performance. This paper is a study of relationship and interaction between strategic planning and employee satisfaction with a focus on the process perspective of the implementation. It uses a case study approach and employs a fact-based principle that combines quantitative and qualitative methods. A model assessing job satisfaction has been developed based on the findings of a longitudinal study. The paper concludes with findings, implications and recommendations for the future research. METHODOLOGY In 2000 and 2003, the School Board authorized the implementation of an Employee Satisfaction Survey to assess the attitudes and perceptions of the school district by its employees. The goal of the board and administration was to gather this information without suffering the consequences of biased information. An additional goal was to establish a continuous benchmark for employee satisfaction and long range program planning within the district. The purpose of the Central School District survey is to give the school board a better understanding of the unbiased wants and needs of the district's employees. In addition the survey will provide to the board and administration not only feedback for targeted areas upon which to focus but also a benchmark for continuous improvement. The survey's composition was based upon prior surveys and upon input from the district's administrators and board members. The approved survey includes eighty-eight (88) questions using a five point Likert scale. …

A culture of involving the vox populi for evolution of workforce policy

Abstract: In this paper, we present a pilot study of software and other industries – such as research, advertising and education – designed to understand factors influencing work ethics, policy making, employee engagement and organizational culture, and to begin uncovering the interaction effects thereof. Past research reveals that these factors are highly relevant to both productivity and attrition. So we collected and analyzed data from 56 employees via a survey on self-beliefs and reports of work ethics related to both self and team. Preliminary analyses using demographics and psychographics were undertaken. Interestingly, we found that the two industries differed very little, on the variables measured. An interactionist perspective – according to which human attitude and behavior are a function of the fit between personality and the environment – and paying close heed to the voice of the employees or the vox populi are recommended.

Enhancing inclusivity and diversity among cathedral visitors: the Brecon Jazz Festival and psychographic segmentation

Abstract: A series of previous studies concerned with the psychographic segmentation of visitors to six cathedrals across England and Wales, employing psychological type theory, reported highly similar results, suggesting that cathedrals had a well-defined, but somewhat restricted appeal. Several cathedrals are attempting to widen their appeal by engaging a variety of events or exhibitions. Taking one specific example, the Brecon Jazz Festival, the present study found that 196 visitors to Brecon Cathedral during this period differed significantly from the standard psychological type profile of cathedral visitors in two ways. There were significantly more intuitive types (41% compared with 28%) and significantly more perceiving types (27% compared with 20%). These findings demonstrate that specific events have the capacity to widen the psychographic appeal of cathedrals. ARTICLE HISTORY Received 28 April 2022 Accepted 12 November 2022