Psychographic

About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.

Religious Values as a Predictor of Sustainable Consumption Behaviors: A Cross-Cultural Comparison

Abstract: Many studies have assessed the relationship among basic demographics and psychographics and sustainable purchase behaviors (e.g., McDonald et al. 2006; Tanner and Wolfing Kast 2003), but research has not adequately investigated the potential influence of core religious values on sustainable purchase and non-purchase related behaviors. Therefore, the purposes of this paper are (1) to examine the influence of religion and degree of religious belief on sustainable behaviors and (2) to investigate religion's varying influence on sustainable behaviors requiring various levels of effort, and (3) to show these effects regardless of culture through a sample from two of the most advanced countries in two continents - US consumers in North America and South Korea consumers in Asia.

Generation Y—Young Europeans' Consumer Behavior

Abstract: Generation Y is a group of young people, who draw on life to the full, with unlimited possibilities of choice. The segment of young consumers constitutes an attractive target market of many companies functioning on the Internet. The aim of paper is identification and comparison of e-consumers’ purchasing behaviors in selected European countries. The results present following aspects of online purchasing process: motives for online shopping, a way of collecting and sources of information about an offer, determinants of product selection, conditions for online shopping and commerce organizational forms on the Internet, and determinants of selection of a shopping place. The extensive objectives of report required narrowing its subject scope and spatial direct research. The subjects of the study were e-consumers aged from 18 to 25, doing online shopping. The study was conducted in 2012 in six ultimately selected European countries: France, Poland, Portugal, Romania, Slovakia, and Italy, by a random survey on a sample of 1,800 e-consumers. The thesis was made that the differences of psychographic features (resulting from a national culture) and living conditions (resulting from social-economic development of particular countries) of e-consumers do not significantly influence their purchasing behaviors on the Internet, thanks to which people may treat e-consumers from different European countries as a homogenous group of e-purchasers. However, when analyzing young consumers’ behaviors in the virtual scope (on the Internet), this paper may propose a thesis that regardless of a country and culture of origin, these behaviors are similar to each other. Young e-consumers “making a living” from the Internet on a daily basis, search for information in the same sources (www websites, in e-shops, and on Internet forum), in a similar way (e.g., using an Internet browser or a price comparer), and for the same reason (to compare prices of products).

Essential item purchases during COVID-19: A cluster analysis of psychographic traits

Abstract: ABSTRACT This research seeks to profile consumer segments formed during the COVID-19 pandemic via a set of psychographic consumption traits: Narcissism, Psychological Entitlement, Status Consumption, Fear of Embarrassment, and Fear of Missing Out. Based on a cluster analysis of 281 consumers, the data generated four distinct groups: Egalitarians, Agentic Egoists, Communal Egoists, and Conformists. Further, we compared the segments in their acquisition behavior as it pertains to importance of purchase, quantity of purchase, sharing of purchase, and willingness to pay for essential items. Our results showed that each cluster was associated with a unique set of consumer preferences. For instance, Egalitarians placed less importance on medical items. Conformists placed greater importance on acquiring disposable masks than others. Communal Egoists were interested in food-related items such as bottled waters and snacks. Agentic Egoists reported that they would spend more money on cold/cough medicines than Egalitarians and Conformists. Overall, our findings provide key insights and recommendations to retail managers. Some limitations include our sampling approach (i.e. US consumers) and determining clusters based on select psychographic traits. We acknowledge that there are other characteristics that can differentially influence consumers’ acquisition behavior during the pandemic.

E-Business Adoption and Consumer Attitude in Nigeria

Abstract: This paper seeks to investigate if there is relationship between consumer attitude and adoption of e-business The cross-sectional design was adopted in this study The researchers judgmentally, chose three commercial banks and three shopping centers in Port Harcourt, as study area The justification for this choice is that e-banking and online shopping are the most common forms of e-business that is gaining prominence in Nigeria Five staff each, from the chosen organizations were randomly selected giving a sample size of 30 Structured questionnaire was employed to gather data from respondents Likert scale designed in the form of: Very high rate (4), High rate (3), Moderate rate (2) and Low rate (1) were used to measure the dependent variable (e-business adoption) and independent variable (consumer attitude) It is hypothesized that consumer attitude has no relationship with adoption of e-business Qualitative and quantitative data analysis was carried out; the data were organized, presented and analyzed using simple percentages Pearson Product Moment Correlation statistical tool was employed to test the hypothesis Result shows that there is relationship between the measured variables; e-business adoption and consumer attitude Following the result of our findings, we conclude that there is relationship between e-business adoption and consumer attitude Apart from psychological, social, technological and situational factors, literature review indicates that other externalities such as; early or late adoptors, early or late majority, experiencers, filfilleds and laggards influences consumer attitude and were found to play significant role in e-business adoption Thus, the result of this study signifies the scenario of e-business adoption in Nigeria today Keywords: E-business, Adoption , Consumers, Attitude , Mental budgeting, Psychographic, Technophobia,

The Stochastic Modeling of Purchase Intentions and Behavior

Abstract: A common objective of social science and business research is the modeling of the relationship between demographic/psychographic characteristics of individuals and the likelihood of certain behaviors for these same individuals. Frequently, data on actual behavior are unavailable; rather, one has available only the self-reported intentions of the individual. If the reported intentions imperfectly predict actual behavior, then any model of behavior based on the intention data should account for the associated measurement error, or else the resulting predictions will be biased. In this paper, we provide a method for analyzing intentions data that explicitly models the discrepancy between reported intention and behavior, thus facilitating a less biased assessment of the impact of designated covariates on actual behavior. The application examined here relates to modeling relationships between demographic characteristics and actual purchase behavior among consumers. A new Bayesian approach employing the Gibbs sampler is developed and compared to alternative models. We show, through simulated and real data, that, relative to methods that implicitly equate intentions and behavior, the proposed method can increase the accuracy with which purchase response models are estimated.