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Psychographic

About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.


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Journal ArticleDOI
TL;DR: In this paper, the authors investigate the effect of psychographic and demographic factors on green purchasing behavior, and examine the moderation influence of demographics on the relationship between the psychographics and green purchasing behaviour.
Abstract: This study aims to investigate the effect of psychographic and demographic factors on the green purchasing behaviour, and examine the moderation influence of demographics on the relationship between the psychographics and green purchasing behaviour. The study uses a multiple regression and PROCESS analyses for a survey conducted with a total 360 Jordanian respondents. The results revealed that the environment attitude has the strongest positive effect on green purchasing behaviour followed by social influence and personal norms. Whereas the effect of environmental concern, environmental knowledge, perceived consumer effectiveness, and skepticism is non-significant, the same results confirm for gender, age, educational level, and income level. However, the moderation influence of demographics is non-significant for most psychographics except for the interaction between age and attitude where it positively increases for people who are above 40 years old. This paper provides plausible guidelines for marketers, business, and policymakers in developing social and sustainable strategies.

2 citations

Journal ArticleDOI
TL;DR: For instance, the authors found that impulsive consumers exhibit worse budget compliance than less-impulsive consumers, but this is mainly because more impulsive individuals set lower budgets than lessimpulsive individuals, not because they spend more.
Abstract: Abstract Foundational research in marketing and behavioral economics has revealed a great deal about the psychology of budgeting. However, little is known about the extent to which budgets do (or do not) influence consumers’ real-world spending. The present research addresses this gap in the literature using naturally occurring budgeting and spending data provided by a popular personal finance app in the UK, a field experiment conducted with members of a Canadian credit union, and a financial diary study conducted with consumers in the US. Budget compliance is generally weak because budgets are wildly optimistic. However, optimistic budgets do help consumers reduce their spending. Moreover, the influence of budgets on spending is surprisingly sticky: consumers continue to reduce their spending six months after setting a budget, even though spending remains over-budget. Impulsive consumers exhibit worse budget compliance than less-impulsive consumers. However, counterintuitively, this is predominately because more impulsive consumers set lower budgets than less-impulsive consumers, not because they spend more. Finally, we provide evidence that budgets influence spending across several theory-informing psychographic variables. Taken together, these findings show that budgets can be both wildly optimistic and highly influential and that beliefs about the nature of consumers’ budgets require updating.

2 citations

Dissertation
01 Jan 2006
TL;DR: The findings indicate that it is unlikely either male or female university students will be effective market segments in term of consumer decision making and marketing focus should be on how to effectively convey positive consumer perception and attitude into the final purchasing of bottled water.
Abstract: The global bottled water market has been booming over the past five years as bottled waters have been preferred by increasingly health-conscious consumers all over the world. The UK bottled market is no exception. In fact, it has one of the highest growth rates in the world. As a common approach to establish understanding of consumer attitude and buying behaviour regarding bottled water, this research has been conducted after gaps in the relevant literature had been identified. As a lucrative and accessible segment, university students have sampled to investigate the research problem: Are psychological as well as demographic factors directly related to buying behaviour of bottled water? The literature does not investigate this research problem in any depth. However, the conceptual model has been identified from extant literature as an effective approach to test relationships between psychological and demographics factors and buying behaviour. Three research objectives were developed to answer the research problem: RO 1: How do psychographic factors affect bottled water buying behaviour? RO 2: How do demographic factors affect bottled water buying behaviour? RO 3: Will university students be an effective segment for bottled water marketers? To investigate these three research objectives, a combination of exploratory and descriptive research was used. A survey methodology using a self-administered questionnaire was justified to collect data, which sampled 120 students at University of Portsmouth for analysis. Survey data was then analysed and tested using specific hypotheses and measurements. The findings of this research have implications for the three research objectives. The results for the first research objective showed that perception has a very weak negative relationship with bottled water buying behaviour and attitude has a weak positive relationship with bottled water buying behaviour. In addition, price and availability were discovered as the most important marketing factors influence bottled water buying behaviour. The findings for the second research objective were that there is no relationship between gender, age, education level, residential status and bottled water buying behaviour. However, there is a very weak negative relationship between personal income and bottled water buying behaviour. The findings also indicate that it is unlikely either male or female university students will be effective market segments in term of consumer decision making. Therefore, it is not conclusively proven in this research that psychological as well as demographic factors are directly related to buying behaviour of bottled water. The main implication of this research is that bottled water marketers have successfully created a positive, healthy image for bottled waters. Marketing focus should be on how to effectively convey positive consumer perception and attitude into the final purchasing of bottled water.

2 citations


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Performance
Metrics
No. of papers in the topic in previous years
YearPapers
202350
2022121
202156
202049
201960
201866