Topic
Psychographic
About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.
Papers published on a yearly basis
Papers
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TL;DR: In this paper, the authors investigated the impact of cultural and psychographic factors on perceptions of travel risk, anxiety, and intentions to travel internationally, and found that the travel risk perception was a function of cultural orientation, personality, lifestyle, travel motivation, risk and safety perception, and intention to travel.
Abstract: This article investigates the impact of cultural and psychographic factors on perceptions of travel risk, anxiety, and intentions to travel internationally. The study involved 246 Australian and 336 foreign respondents who were surveyed as to their cultural orientation, personality, lifestyle, travel motivation, risk and safety perception, anxiety, and intentions to travel. The results of a path analysis showed that the travel risk perception was a function of cultural orientation and psychographic factors in both samples, and anxiety was a function of type of perceived risk. The terrorism and sociocultural risk emerged as the most significant predictors of travel anxiety. Intentions to travel internationally were determined by travel anxiety levels and level of perceived safety. Implications for future research and marketing practices are discussed.
788 citations
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09 Oct 1991
TL;DR: In this article, a master database containing demographic and psychographic information about each audience member is maintained, which is transmitted and stored in a channel selection/decoder (100) unit associated with each audience's receiver.
Abstract: A communication system capable of targeting a demographically or psychographically defined audience. A master database (20) is maintained, containing demographic and psychographic information about each audience member. This information is transmitted and stored in a channel selection/decoder (100) unit associated with each audience member's receiver. Multiple media messages are transmitted to each audience member. Accompanying the transmission is a selection profile command, which details the demographic/psychographic profile of audience members that are to receive each media message. The channel selector/decoder (100) unit associated with each member's receiver compares the selection profile with the demographic/psychographic information about the audience member and selects the appropriate media message for that audience member.
690 citations
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TL;DR: In this article, the authors construct a psychographic profile of the green consumer in terms of variables directly related to purchase behavior, such as price consciousness and general care in shopping, interest in new products, and brand loyalty.
Abstract: The authors construct a psychographic profile of the green consumer in terms of variables directly related to purchase behavior, such as price consciousness and general care in shopping, interest in new products, and brand loyalty. Additionally, they address attitudes toward advertising and media preferences. Data from 3264 respondents to the DDB Needham Life Style Study were analyzed. The results show the green consumer to be an opinion leader and a careful shopper who seeks information on products, including information from advertising, but also suggest that the green consumer is rather skeptical of advertising. The implications are that green consumers may be receptive to green marketing and advertising, but marketers should take care not to alienate them by using ambiguous or misleading messages.
688 citations
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28 Apr 2005
TL;DR: In this paper, a method of enabling anonymous Internet users to publish and manage extensive, non-identifying personal data, including demographic, psychographic, needs, wants, interests, propensities, means to purchase, credibility and other data which in turn enables a marketplace wherein such users, advertisers, websites, and other third-parties can mutually benefit from the commercial exploitation of such data.
Abstract: A method of enabling anonymous Internet users to publish and manage extensive, non-identifying personal data, including demographic, psychographic, needs, wants, interests, propensities, means to purchase, credibility and other data which in turn, enables a marketplace wherein such users, advertisers, websites, and other third-parties can mutually benefit from the commercial exploitation of such data Advertisers can directly use the data to segregate the users into highly differentiated anonymous audiences for the purposes of targeting them with individualized marketing campaigns and then monitor user responses in near real-time Websites can individualize their content to the profiles of visiting users Users can share surface and deep web links with other users having similar profiles Consumers participating in good faith are proportionately rewarded via revenue sharing, which they may withdraw from the marketplace or use to purchase and rent digital content offered in the marketplace's micropayment-enabled storefronts by other users and third-party content providers
645 citations
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TL;DR: In this paper, case histories of five somewhat different uses of psychographic research are presented, and the status of research in this field is reviewed, and a review of the state of the art is given.
Abstract: This article presents case histories of five somewhat different uses of psychographic research, and it critically reviews the status of research in this field.
487 citations