Topic
Psychographic
About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.
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TL;DR: In this paper, psychographic segmentation solutions developed for 17 different cities were compared and the findings indicate that psychographic segments which were developed for markets in one geographic location ar....
Abstract: Psychographic segmentation solutions developed for 17 different cities were compared. The findings indicate that psychographic segments which are developed for markets in one geographic location ar...
103 citations
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TL;DR: In this article, the authors used discriminant analysis to predict heavy and low rupee volume purchasers for a city of interest, where currently there are no malls, in eight cities of India and 3026 shoppers.
103 citations
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TL;DR: In this article, the authors examined whether promoted brands and private labels attract different or similar consumers through psychographics and store image that drive purchase attitudes for these brands, and they concluded that the impacts of demographics on the two types of purchase attitudes are weakly funneled through psychographic.
Abstract: This work examines whether promoted brands and private labels attract different or similar consumers through psychographics and store image that drive purchase attitudes for these brands. The results using regression analysis demonstrate that these attitudes are driven by differences in psychographics and store image. Attitude toward promoted brands is characterised by positive store image, smart shopper self-perception, need for affiliation, and money attitude regarding power-prestige and anxiety. Private label attitude is characterised by more positive store image, and money attitude regarding retention and distrust. Noticeably, the conclusion of Ailawadi et al. (2001) regarding the indirect effect of demographics on the feasibility of using store brands and national brand promotions via psychographics appears weak, since we conclude that the impacts of demographics on the two types of purchase attitudes are weakly funneled through psychographics.
101 citations
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TL;DR: In this article, a personal survey has been conducted with a sample of 425 individuals who regularly buy package food and cleaning products and three kinds of deal-proneness are differentiated: proneness towards store flyers, proneness toward coupons and proneness for in-store promotions.
100 citations
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TL;DR: In this article, life-style data was used to profile the tourists to Massachusetts and the tourism market was further segmented on the basis of purpose of trip and type of destination.
Abstract: Life-style data are used to profile the tourists to Massachusetts. Only slight differences are found by season and by year. The tourism market is further segment ed on the basis of purpose of trip and type of destination. Psychographic and demographic differences in segments are noted and advertising strategies suggested for the different target markets.
99 citations