Topic
Psychographic
About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.
Papers published on a yearly basis
Papers
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TL;DR: This paper examines the concept of the Internet as a virtual cultural region with its own demographics and psychographics and investigates the applicability of cultural classification schemes as exemplified by Hofstede with a view to information extant and prospective Internet involvement.
Abstract: This paper examines the concept of the Internet as a virtual cultural region with its own demographics and psychographics. Longitudinal studies of the changing make up of Internet users have been running for much of the 1990s and market intelligence companies have been applying their proprietary segmentation models to this data and also creating new models specifically for the Internet. At a more sociological level, what are the cultural norms and cutoms of the population of the Internet cultural region? This paper complements the market intelligence research by an investigation into the applicability of cultural classification schemes as exemplified by Hofstede with a view to information extant and prospective Internet involvement. Finally, practical recommendations are made in order to reduce the risk of activities likely to cause irritation of and non‐response from this burgeoning new market.
91 citations
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01 Jan 1987
TL;DR: The first edition of Market Segmentation as mentioned in this paper includes the key elements that made the first edition the resource for marketing professionals and case studies are completely updated to reflect the latest data and applications.
Abstract: This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.
90 citations
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TL;DR: In this paper, the authors examined consumer behavior in store, Internet, mobile, and social media channels across the search, purchase and after-sales buying stages in the aggregate and specific to the clothing, holiday travel and consumer electronics categories.
90 citations
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TL;DR: In this article, the influence of socioeconomic and demographic variables (age, academic level, expenditure on tourism, inter alia) on the predisposition to choose cultural tourism (the "culturophile tourist") was studied.
Abstract: As a result of globalization, the widespread use of ICTs, and advances in transport infrastructure, tourism destinations have to confront an increasingly competitive setting. When to this one adds the saturation of some of the original markets, the consolidation of traditional coastal destinations, and changes in client preferences and habits, it is not surprising that cultural tourism is being seen as having considerable growth potential over the next few years. In this context, policy-makers have been striving to better understand the cultural tourism market by attempting to segment their clients so as to adapt their offer to the client’s needs and leave the client satisfied with the experience. Unfortunately, most studies on cultural tourism segmentation have been purely psychographic. While this can help to explain attitudes, it fails to identify, access, and quantify segments, and is of little use for implementing specific strategies. The aim of the present work was to study the influence of socioeconomic and demographic variables (age, academic level, expenditure on tourism, inter alia) on the predisposition to choose cultural tourism (the “culturophile tourist”). To this end, we have developed a novel methodological approach and applied it to the results of a survey conducted by Andalusia’s Middle Towns Initiative. The approach uses the latent variables resulting from a latent class analysis to estimate log-linear models.
89 citations
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TL;DR: In this paper, the results of an exploratory study of female shoppers influenced to try new grocery products by sales promotions coupons were presented, which indicated that this consumer group represents a sizable market segment with many unique characteristics.
Abstract: This paper presents the results of an exploratory study of female shoppers influenced to try new grocery products by sales promotions coupons. The findings indicate that this consumer group represents a sizable market segment with many unique characteristics. Knowledge of the unique demographic and psychographic characteristics of this segment should facilitate development of promotional strategies to elicit early trial of new products.
89 citations