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Topic

Psychographic

About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.


Papers
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Journal ArticleDOI
TL;DR: In this article, the individual-difference antecedents of attitude toward advertising have been investigated in the context of consumer purchasing behavior and the freedom of the advertising industry in placing its messages in media outlets.
Abstract: Attitude toward advertising has been widely researched in the last few decades. Its ubiquitous effect on the advertising industry manifests itself in the domain of consumer purchasing behavior and in the freedom of the industry in placing its messages in media outlets. Although the relationship of demographic variables with attitude toward advertising has been explored in past research, psychographic variables have not been looked at in the context of their effect on the construct. This article studies the individual-difference antecedents of attitude toward advertising. In addition to the traditional demographic variables, psychographic antecedents are suggested based on past theory.

88 citations

Journal ArticleDOI
TL;DR: In this article, the authors examine the responses of 100 investors given a detailed Myers-Briggs Type Indicator® personality test and a questionnaire designed to reveal investor biases, and find that personality types and genders are differentially susceptible to numerous investor biases.
Abstract: The authors believe that the next phase in the practical application of behavioral finance is to correlate established investor biases with the psychographic and gender profiles of specific investors. They ask, “Are certain personality types or genders susceptible to biases identified in the behavioral finance literature? If so, can this information be helpful to investors and advisors?” Their study examines the responses of 100 investors given a detailed Myers-Briggs Type Indicator® personality test and a questionnaire designed to reveal investor biases. They find that personality types and genders are differentially susceptible to numerous investor biases; accordingly, they introduce a new paradigm of practical application of behavioral finance that leverages their findings.

88 citations

Journal ArticleDOI
TL;DR: This explorative paper develops customer segmentation on relevant metrics from the perspective of network operators, handset manufacturers, and application developers using latent class analysis and finds that several service clusters can be defined from the perspectives of the usage of the network.

88 citations

Journal ArticleDOI
TL;DR: In this article, the authors investigated the various factors affecting consumer complaint behavior in Indonesia and found that consumers were more likely to make a complaint when the unsatisfactory product was expensive, and used frequently and over a long time.
Abstract: This paper investigates the various factors affecting consumer complaint behaviour in Indonesia. The main objective is to determine the various demographic variables and to profile complainers and non‐complainers with regard to psychographic variables, attitudes towards businesses in general, product attributes and attribution of blame. It provides a comprehensive comparison with the other studies in the literature which were mainly conducted in Northern America and Europe. The research suggests that complainers in Indonesia had a higher level of income and education. Complainers tended to exhibit greater self‐confidence and individualistic characters. They were more willing to take risk and had a positive attitude toward complaining. Consumers were more likely to complain when the unsatisfactory product was expensive, and used frequently and over a long time. In addition, complainers were more inclined to make a complaint when they blamed sellers and manufacturers for their bad purchase experiences. It was also noted that both complainers and non‐complainers possessed poor attitudes towards businesses in general. Managerial implications are discussed.

87 citations


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Performance
Metrics
No. of papers in the topic in previous years
YearPapers
202350
2022121
202156
202049
201960
201866