Psychographic

About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.

The Influence of Consumers’ Cognitive and Psychographic Traits on Perceived Deception: A Comparison Between Online and Offline Retailing Contexts

Abstract: In this article, we examine the role of several consumers’ cognitive and psychographic traits in their perceptions of retailers’ deceptive practices (perceived deception) and the different effects on perceived deception associated with online vis-a-vis in-store shopping. Building on theoretical models of persuasion in consumer behavior, we hypothesize that the antecedents of perceived deception in traditional settings are the same as those on the Internet, while the intensity of the impact of these antecedents differs between the online and the offline environment. Results suggest that the effects of individual’s cognitive traits (Internet-based information search and perceived Internet usefulness) and risk aversion on perceived deception are more relevant when consumers shop online than when they purchase from traditional stores. Conversely, psychographic traits (shopping enjoyment and materialism) play a more important role in explaining perceived deception in the traditional shopping context as compared to the online channel. Several theoretical and managerial implications are derived from these findings.

Segmenting customers in online stores based on factors that affect the customer's intention to purchase

Abstract: This study has proposed an approach that enables online stores to offer customized marketing by segmenting their customers based on customers' psychographic data Online stores can concentrate on more profitable activities by identifying customers' value as they segment their customers into a few groups of customers with similar intentions to purchase To segment online customers, based on previous research that explains the behavior of online customers regarding purchasing, the approach has employed the factors that affect the customers' intention to purchase on the Web We integrated the clustering results of SOM (self-organized map) and the k-means algorithm into a single model Online stores can develop promotional marketing and offer personalized service for e-customers, who are more valuable and more promising, according to the market segments presented by our approach

Targeting of Fund‐raising Appeals — How to Identify Donors

Abstract: How the application of multivariate analysis can aid charities in improving their fund raising appeals is demonstrated. Using a major UK charity as an example and analysing the socio‐demographic, awareness and psychographic profiles of nearly 500 respondents, the scope for market segmentation and a priori identification of potential donors is explored.

Systems and Methods Related to Delivering Targeted Advertising to Consumers

Abstract: In embodiments of the present invention improved capabilities are described for delivering targeted advertising to users. A digital ad targeting system is adapted to operate with respect to expressly provided profiles of and relating to consumers. The expressly provided profiles may include psychographic information of and relating to consumers. The system may include an application, a database, and/or an interface. Related methods are disclosed.