Psychographic

About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.

Market Segmentation: A Review

Abstract: It is important to remain creative when conducting segmentation research, as many different ways to segment a market can exist. Five main bases are discussed: geographic, demographic, psychographic, behaviouristic and image. This is followed by an overview of the main techniques used to establish and verify segments, including automatic interaction detector, conjoint analysis, multidimensional scaling and canonical analysis.

Age, Sex, and Attitude toward the past as Predictors of Consumers’ Aesthetic Tastes for Cultural Products:

Abstract: New data pertaining to tastes for popular culture support and extend the previous finding that consumers tend to form enduring preferences during a sensitive period in their lives. A psychographic ...

Shades of green: A psychographic segmentation of the green consumer in Kuwait using self-organizing maps

Abstract: This study uses self-organizing maps (SOM) to examine the effect of various psychographic and cognitive factors on green consumption in Kuwait. SOM is a machine learning method that can be used to explore patterns in large and complex datasets for linear and non-linear patterns. The results show that major variables affecting green consumption are related to altruistic values, environmental concern, environmental knowledge, skepticism towards environmental claims, attitudes toward green consumption, and intention to buy green products. The study also shows that SOM models are capable of improving clustering quality while extracting valuable information from multidimensional data.

System, method and apparatus for an integrated marketing vehicle platform

Abstract: A system, method and computer program product for an integrated multiple vehicle platform (IMVP) permits advertisers, ad agencies, broadcasters, sponsors, and any other entities desiring to manage and modify consumer behavior. These brand entities are enabled to properly gather and use consumer information, using demographics, psychographics, previous purchasing habits, and based on the desires of brand entities. Consumer demands are gauged and cross promotion is performed on a variety of push and pull platforms, including marketing traditional fronts, technologies, networks, protocols, and interest groups. Real-time consumer responses and interests are elicited in a way that is measurable, dynamic, and interactive. Consumer participation and experience is enhanced, to effect long term product sales, through loyalty, redemption and incentive programs.

Consumer Behavior: In Fashion

Abstract: Table of Contents I. INTRODUCTION 1. Introduction to Fashion Concepts, Theories and Consumer Behavior 2. Cultural Influences on Consumer Behavior 3. Creation and Diffusion of Fashion and Consumer Culture II. CONSUMER CHARACTERISTICS AND FASHION IMPLICATIONS 4. Individual Consumer Dynamics: Motivations and Values 5. Individual Consumer Dynamics: The Self 6. Demographic Subcultures: Age, Race, and Ethnicity 7. Demographic Subcultures: Income and Social Class 8. Psychographics: Personality, Attitudes, and Lifestyle 9. Consumer Perceptions. III. FASHION COMMUNICATION AND DECISION MAKING 10. Fashion Communication 11. Individual and Household Decision Making 12. Group Influence and Fashion Opinion Leadership 13. Buying and Disposing IV. ETHICS AND CONSUMER PROTECTION 14. Ethics, Social Responsibility, and Environmental Issues 15. The Role of Government and Business in Consumer Protection