Psychographic

About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.

System and method for platform-driven savings opportunity matching

Abstract: A system and method for platform-driven savings opportunity matching includes gathering transaction data from a user's financial account, wherein the user's financial account is a financial institution account that is maintained on behalf of the user and analyzing the transaction data for a psychographic inference. A savings opportunity from a database of savings opportunities is matched to the user based on the psychographic inference. The savings opportunity is displayed in association with a statement of the user's financial account.

Segmentation of the Nordic winter sun seekers market.

Abstract: This research, based on 617 residents of Ottawa, was carried out to segment the Canadian winter sun travellers market. Six segments were identified on the basis of sought product benefits. They were named Entertainment, Active Sun and Fun, Culture Patron, Value for the Money, Sun and Comfort and Achievers. The segments were described using demographic and psychographic data and their destination choice and media usage behavior were examined to provide insights into the managerial actions that tourism marketers may undertake to attract them to specific sun destinations.

Is the urban Indian consumer ready for clothing with eco-labels?

Abstract: India has witnessed rapid strides of development at sustained growth rates of more than 8% and has seen a huge spurt in consumption. Consequently, it has been estimated that the increased consumption may result in the country becoming one of the leading offenders relating to environmental pollution. The textiles industry in India is traditionally one of the worst offenders of pollution, with its small units following outdated technology processes. One opportunity to reduce the environmental impact of clothing industry in India is to concentrate textile production within environmentally certified or eco-labelled clothing. In the absence of existing research, this study investigates whether the urban Indian population would be interested in clothing with eco-labels. The results suggest the existence of a segment of consumers who are positively motivated towards eco-labelled garments. This segment profile is described in terms of demographic and psychographic variables. Managerial implications and future directions are suggested.

An empirical investigation of the impact of behavioural and psychographic consumer characteristics on car preferences: An integrated model of car type choice

Abstract: Based on the data collected from a large-scale survey research of 1622 consumers, the present paper develops a disaggregate, compensatory choice model to collectively examine the impact of under-examined factors on consumer car type choice behaviour. All existing econometric forecasting models of vehicle type choice in the literature have so far considered objective measures as determinants of vehicle type choice. The proposed choice model considers 12 car-type alternatives and is successively extended to allow for choice probability distortions resulting from individual heterogeneity across a set of 30 variables, related to objective, behavioural and psychographic consumer characteristics. The results provide clear evidence that variables such as purpose of car use, prepurchase information source used, consumer’s proneness towards buying an ecological car, consumer’s involvement with cars, and consumer’s attachment to cars, significantly affect car type choice. The results yield important implications for manufacturers, transportation planners and researchers.