Psychographic

About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.

A study of determinants impacting consumers food choice with reference to the fast food consumption in India

Abstract: Purpose – The purpose of this case study is to explore and study the determinants (demographics and psychographics) impacting consumers food choice towards fast food in India.Design/methodology/approach – Food choice variables have been explored using literature reviews and exploratory survey of young consumers in the age group of 20‐40. Data obtained from the reliable sources (e.g. the World Health Organisation, Euromonitor International and Datamonitor International) have been used to study the implications of consumer food choice and growing trend towards organic food.Findings – Based on literature reviews and exploratory surveys, the key determinants impacting consumers food choice are passion for eating out, socialize, ambience and taste for school and college goers and convenience for dual‐income families in urban India. Findings indicate that fast food companies can no longer rely on convenience as USP in India, unless the implications of same on consumers health is given equal importance in the ye...

Possibilities of blitz-psychograms as a tool for human resource management in the supporting system of hardiness of company

Abstract: The article describes the psychogram method as a tool for human resource management. The article describes the psychogram method as a tool for human resource management, the use of which is provided by the availability of platform technologies in the modern digital economy. The presence in the market space of firms that provide platform services for complex psychological diagnosis enables the manager to adequately assess the required behavioral competencies of the applicant, using as a standard the system of basic parameters corresponding to this position. The system of basic parameters is formed on the basis of the method of blitz-psychogram after passing by professional employees of this firm professional tests based on platform technologies. This allows the company to identify the character traits, motivation, preferred activities and role in the team with efficient employees with minimal own expenses. Applicants who meet the parameters of a psychographic portrait will be internally motivated for this type of activity. This will further reduce the risk of staff turnover, increase the effectiveness of training and the effectiveness of other actions of human resources management by activating the employee's internal motivation in this type of activity.

Describing Volunteerism: The Theory of Unified Responsibility

Abstract: In recent years, nonprofit organizations have faced an increasing challenge in recruiting volunteers. Building on the theory of unified responsibility, this article argues that a sense of responsibility emanates across the personal and social domains of individuals who volunteer. Drawing a psychographic profile of the volunteer, this study explores the role of exercising, smoking, consumerism, and environmental consciousness. Strategic applications for recruiting volunteers are suggested based on the formative research presented.

The influence of vehicle body type in shaping behavioural intention to acquire electric vehicles: A multi-group structural equation approach

Abstract: The study presents a multi-group structural equation modelling exercise to identify differences in the mindset of individuals towards electric vehicles (EVs) across seven vehicle body types in Canada. The study utilizes a sample of 15,392 households and grounds the psychographic orientation of potential EV adopters on an extended version of the Theory of Planned Behaviour. Specifically, the study measures the impact of five latent constructs; environmental concerns, attitude, subjective norm, personal moral norm, and perceived behavioural control on the intention to adopt EVs along with socio-economic-demographic (SED) variables. The results highlight that both attitude and perceived behaviour control are the strongest factors influencing individual intention to adopt EVs. However, the multi-group invariance analysis indicates that the psychographic orientation and the SED traits of potential adopters of different EV body types are significantly different, with particular standouts in the luxury and pickup truck classes. We follow this up with an analysis of mindshare towards EVs over the seven vehicle types. Insights derived from the analysis can help define potential submarkets for EVs and accelerate their adoption.

Methodological issues in using Kahle's list of values scale for Japanese tourism behaviour

Abstract: The literature clearly provides support and empirical evidence linking personal values and consumption, and acknowledges cross-cultural differences in these values. Personal values have been shown to be efficient, measurable sets of variables that are less numerous, more centrally held and more closely related to motivations than demographic and psychographic measures. The list of values (LOV) is a widely used scale for the measurement of values in a variety of consumer behaviour contexts. It has been used for the purposes of cross-cultural comparison and in tourism behaviour research. Kahle has suggested the instrument is a viable candidate as a widely accepted measure for cross-cultural comparison of values. This paper examines the reliability and validity of the LOV in the context of Japanese tourism behaviour. Results suggest several problems with the scale in this context, and the paper discusses some philosophical and methodological issues in cross-cultural values research in tourism.