Topic
Psychographic
About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.
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TL;DR: This paper developed a psychographic retail shopping typology of American teens' retail channel preferences depending on levels of self-esteem (SE), extraversion, and interpersonal communication (IC), and three distinct market segments evolve (Social butterflies, Confident Techies, and Self-Contained Shoppers) and link to channel shopping, spending, and future intentions.
39 citations
TL;DR: In this article, the authors look at the successful generational cohort segmentation from global and country-specific formative experiences in the USA, to examine the justification of the generational segmentation in South Africa.
Abstract: Purpose – The purpose of this paper is to look at the successful generational cohort segmentation from global and country-specific formative experiences in the USA, to examine the justification of cohort segmentation in South Africa. It also describes the demographic and psychographic characteristics of the latest consumer cohort – Generation Y for the interest of retailers and marketing managers. Design/methodology/approach – The study gathers secondary data by carefully scrutinizing books, journal articles, essays and dissertations. From these secondary sources, summaries of various findings and important scholarly insights into the qualifying factors for cohort formation and the important characteristics that make Generation Y an attractive consumer segment are provided. Findings – Findings show that, generational cohort segmentation is reserved for countries whose defining moments meet some qualifying conditions. South Africa can segment consumers in terms of generational cohorts because the historic ...
38 citations
TL;DR: In this article, two models are developed and tested: 1) a multidimensional model of service convenience with a formative measure of five service convenience dimensions: decision, access, search, transaction, and after-sales convenience; and 2) a moderator model, considering different customer psychographic and sociodemographic characteristics that affect the link between service convenience and satisfaction.
Abstract: Purpose: Demand for service convenience, defined as a consumer’s perception of minimized
time and effort spent to obtain a service, has increased in conjunction with certain sociocultural
and demographic changes Prior research notes the significance of service convenience, but the
importance of different dimensions of service convenience as well as the role of key moderators
affecting the link between convenience and satisfaction (like customer psychographic and
sociodemographic characteristics) remain unaddressed
Design/methodology/approach: Two models are developed and tested: 1) a multidimensional
model of service convenience with a formative measure of five service convenience dimensions:
decision, access, search, transaction, and after-sales convenience; and 2) a moderator model
hypothesizing different customer psychographic and sociodemographic characteristics (time
pressure, shopping enjoyment, age, household size, income) that affect the link between service
convenience and satisfaction
Findings: This study reveals that search convenience, followed by transaction and decision
convenience, exerts the greatest influence on the perception of overall service convenience In
addition, those who value service convenience most are high-income, time-pressed consumers in
smaller households who experience low shopping enjoyment
Originality/value: Providers have limited budgets for enhancing their services Thus it is
important to identify which dimension has the greatest influence on the perception of service
convenience as well as the customer segments for which service convenience is most critical
38 citations
TL;DR: In this article, a framework is proposed for examining innovative behavior based upon a comprehensive model of variety seeking, of which innovative behavior is one outcome, which attempts to depict the causes of, the processes involved, and the outcomes of variety-seeking, particularly as it relates to innovative behavior.
Abstract: Research on innovative behavior has persistently focused on determining the correlations between numerous demographic and psychographic variables and specific external actions. Unfortunately, such research has consistently produced unreliable results. A preferred alternative to this line of research is an analysis of the causes of innovative behavior with the objective of understanding the process underlying this activity. A framework is proposed for examining innovative behavior based upon a comprehensive model of variety seeking, of which innovative behavior is one outcome. The framework attempts to depict the causes of, the processes involved, and the outcomes of variety seeking, particularly as it relates to innovative behavior. A number of propositions are presented.
38 citations
TL;DR: The authors highlights demographic and psychographic population shifts, together with a rapid increase in the flexibility and cost-efficiency of production processes, will force marketers into more complex market segmentation and niche marketing strategies.
Abstract: This paper highlights demographic and psychographic population shifts, which, together with a rapid increase in the flexibility and cost‐efficiency of production processes, will force marketers into more complex market segmentation and niche marketing strategies. The accelerating trends in market fragmentation and “mass‐customization” of production will challenge traditional marketing thinking and strategies during the 1990s.
38 citations