scispace - formally typeset
Search or ask a question
Topic

Psychographic

About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.


Papers
More filters
Journal ArticleDOI
TL;DR: It is argued that some of the Internet's indexes actually facilitate a movement through space to other sites and pages, and that this process of jumping into other spaces’ increasingly commercial domains often leads to the solicitation of users’ demographic and psychographic information.
Abstract: This article investigates the significance of the index in the process of, first, mapping and formatting the sites, spaces and words on the Internet and, second, diagnosing, tracking and soliciting users. Unlike the back‐of‐book or even hypertextual index that points to or references information to be found in a larger text, the author argues that some of the Internet's indexes actually facilitate a movement through space to other sites and pages. It is further argued that this process of jumping into other spaces’ increasingly commercial domains, facilitated by indexical technologies known as robots or spiders, often leads to the solicitation of users’ demographic and psychographic information. Lastly, it is noted that such indexical technologies are increasingly being called upon by commercial interests to automate the process of solicitation whereby the mere entry or “jump” into a site on the Internet triggers the accumulation of a user's demographic and psychographic data.

26 citations

Journal ArticleDOI
TL;DR: This article explored how UK young adults' exposure to social networking sites (SNSs) and attention to specific SNS content relate to their political practices and found that regular use of varying SNSs and an attention to certain political content have a positive weak association with off-line formal and activist participation and a considerably stronger association with online “slacktivism.
Abstract: This study explores how UK young adults’ exposure to social networking sites (SNSs) and attention to specific SNS content relate to their political practices. Data were collected from a diverse group of undergraduates during the 2015 General Election and Labour leadership campaign via a web survey designed with novel instruments (e.g., simulated Facebook and Twitter newsfeeds). Results indicate that regular use of varying SNSs and attention to certain political content—for example, newsfeeds about student-fee activism—have a positive weak association with off-line formal and activist participation and a considerably stronger association with online “slacktivism.” Moreover, exposure to SNSs was found similarly high across respondents. However, those with typical demographic and psychographic markers of participation (e.g., upper socioeconomic status, early political socialization) showed significantly greater levels of engagement with political content and off-line and online participation. Together, these...

26 citations

Journal ArticleDOI
TL;DR: In this article, the authors demonstrate links between mothers' interactions with children and general attitudes, values, and behaviors and demonstrate how knowledge of these cluster similarities and differences can be used by companies in their product and promotion strategies.
Abstract: This study demonstrates links between mothers' interactions with children and general attitudes, values, and behaviors It combines consumer socialization theory with psychographic and behavioral syndicated data and segments moms into six distinguishable and actionable clusters that explain information exchange, influence, and decision-making dynamics between mother and child in the marketplace Examples are given of how knowledge of these cluster similarities and differences can be used by companies in their product and promotion strategies

26 citations

Journal ArticleDOI
TL;DR: In this paper, the authors explored the consumer decision-making styles which are prevalent among Indian Millennials and Generation Z e-shoppers, and how significantly they differ from one another on each of those decisionmaking attributes.
Abstract: Young consumers are recognized as an important and lucrative segment for the businesses across the globe While initial steps have been taken to understand them, majority of the existing works consider both Millennials and Generation Z as a single and homogeneous market segment The purpose of this study is to explore the consumer decision-making styles which are prevalent among Indian Millennials and Generation Z e-shoppers, and how significantly they differ from one another on each of those decision-making attributes,This exploratory study used the generational cohort theory (GCT) as a framework The psychographic statements (Questionnaire items) employed were adopted from several past researches on store orientation and catalog orientation, and they were rephrased to suit to the context of Indian online shopping The principal components factor analysis with promax rotation has been used to unearth the underlying decision-styles among 503 survey participants Subsequently, the ANOVA model was run to examine the mean differences between the cohorts,The factor analysis has revealed that frugality (Price), convenience (Home) and social desirableness are the most dominant shopping orientations (decision-styles) that prevail among Indian (Millennials and Generation Z) online shoppers though in varying degrees The probing of ANOVA results suggested that, though both the cohorts favor e-shopping, Generation Z are more enthusiastic about online shopping than their Millennial counterparts do,Though Generation Z and Millennials share few characteristics between them, they exhibit different consumer behaviors Marketers need to customize their value offerings and marketing communications that resonate well with each generational cohort,Almost all the existing research works that have been conducted so far on generational cohorts are from Western and European countries and one could confidently say that those findings cannot be applied for the developing nations such as India which is a complex and diverse country in terms of its language, custom, religion and practices with troublesome pasts Moreover, this is the first empirical work to be conducted to unearth the generational differences that exist between Generation Z and Millennials to the best of authors' knowledge

26 citations


Network Information
Related Topics (5)
Competitive advantage
46.6K papers, 1.5M citations
81% related
Entrepreneurship
71.7K papers, 1.7M citations
81% related
Corporate social responsibility
45.5K papers, 1M citations
80% related
Tourism
109.5K papers, 1.6M citations
80% related
Organizational commitment
33K papers, 1.5M citations
75% related
Performance
Metrics
No. of papers in the topic in previous years
YearPapers
202350
2022121
202156
202049
201960
201866