Psychographic

About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.

The Role of Psychographic Factors in Nature-Based Tourist Expenditure

Abstract: Numerous studies have examined the relationship between tourist expenditure and observable characteristics of the individual and the trip. We add latent variables based on psychographic factors into a model of expenditure by nature-based tourists. This study models the log of per person trip expenditure by domestic and international visitors in a Norwegian alpine national park region as a function of psychographic factors as well as traditional measures of trip and demographic characteristics. In the regression models, factor scores were utilized from nature orientation, recreation experience preference (REP), a new ecological paradigm (NEP) and wilderness preference (WPS) scales. Higher scores on a NEP environmentalism factor were associated with higher expenditure, while higher scores on a REP risk seeking factor were associated with lower expenditure. Higher scores on a risk seeking, or challenge factor, from the nature orientation scale was associated with lower expenditure, while higher scores on an ...

Cross-Cultural Consumer Research in India:

Abstract: With the emergence of India as a world market, the importance of understanding its consumer activities has become critical. This paper examines current literature addressing cross-cultural consumer research. Specifically, consumer research in demographics, psychographics, decision making, and the diffusion of innovation is examined from the perspective of extending these areas of study to the Indian market. The review examines the state of cross-cultural research, identifies areas that need to be more fully addressed by marketing researchers, and discusses implications with regard to the Indian market.

Consumers' preferences for private and national brand food products

Abstract: Consumers’ choice of private brands reflects distinct differences in terms of product categories, and indications are that demographic and psychographic factors are also influential in terms of the sales of private vs. national brand foods. This study investigated the relationship between selected demographic and psychographic variables and consumers’ brand preferences for selected food products in a South African context. A mall intercept, interviewer-administered questionnaire was used to collect data (n = 620) in an urban area at prominent supermarkets. Findings revealed that consumers’ choice of private brands is probably associated with the product category. Although the present study could not expose significant relationships with psychographics for different grocery products, certain demographic factors seem noteworthy. Home language and education level seemed to be more significant indicators of brand preference, which suggests that consumers’ ability to interpret label information may be influential. This study concluded that brand preference depends on specific demographics for each product, and that psychographic factors were not significant in terms of product choice. Brand preference research therefore seems to be product and region specific and related to specific demographic variables.

Beyond Demographic Variables: Using Psychographic Research to Narrate the Story of Internet Users

Abstract: Much attention has been paid to the demographic correlates of Internet use, which show that richer and more educated individuals are more likely to use the Internet than less educated and lower income individuals. As well, the Internet user is more likely to be male than female and is typically younger than the non-user. Fewer studies have been conducted about the role of psychographics in Internet use. Based on the attitudes, interests, and opinions of individuals, psychographic variables provide insights into the lifestyle clusters that encompass a certain behavior. Innovativeness, opinion leadership, consumerism, community involvement, and health consciousness are examined in this article to construct a descriptive narrative of Internet use. Innovativeness emerged as the strongest psychographic contributor to Internet use.

Why not be “smarter”? Examining the factors that influence the behavioral intentions of non-smartphone users

Abstract: Despite the evident and dramatic increase in smartphone usage worldwide, some consumers continue to use traditional mobile phones. The purpose of this paper is to investigate the behavioral intentions of these laggard and non-smartphone users.,This current study examines the effects of consumer demographics, psychographics, and smartphone characteristics on the intentions of non-smartphone consumers to switch or resist the use of smartphones. Data were collected using a convenience sample of non-smartphone users in Taiwan. The proposed model is tested using the consistent partial least squares (PLSc) path modeling technique.,PLSc results indicate that consumer psychographics and smartphone characteristics play more important roles than consumer demographics. Specifically, price consciousness, nostalgia, and perceived ease of use are good predictors of intention to switch, whereas perceived usefulness and ease of use are strong predictors of the intention to resist smartphone adoption.,The results of this study have implications for mobile phone vendors and mobile manufacturers who target non-smartphone users or laggard adopters.,This study is among the few that focus on non-smartphone users’ perceptions of smartphones. Hence, this empirical study could contribute to the development and testing of theories related to the smartphone adoption process.