Topic
Psychographic
About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.
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09 Jun 2017
TL;DR: In this article, two large samples were collected to evaluate the structure of traits in the temperament domain, and participants were administered random subsets of public-domain personality items from a larger pool of approximately 700 items.
Abstract: Two large samples were collected to evaluate the structure of traits in the temperament domain. In both samples, participants were administered random subsets of public-domain personality items from a larger pool of approximately 700 items. These data broadly cover the most widely used, public-domain measures of personality (though this breadth is not likely free of theoretical bias). When combined with a third, previously-shared dataset that used the same methodological design [4], the sample includes more than 125,000 participants from more than 220 countries and regions. Re-use potential includes many types of structural, correlational, and network analyses of personality and a wide range of demographic and psychographic constructs. The data are available in both rdata and csv formats.
16 citations
TL;DR: The insights on the characteristics and antecedents of webrooming help retailers to detect and better understand the psychology behind the webroome phenomenon from a consumer perspective in an omnichannel retailing environment.
Abstract: Although webrooming has become common practice in omnichannel consumer behavior, only a few empirical studies have managed to shed light on the phenomenon. With this research work, we aim to investigate important antecedents of webrooming. We base our conceptual framework on anticipated utility theory and expect that customers' anticipated utility from using the physical store versus the online store for purchase can be predicted by four groups of antecedents: psychographic variables, shopping motivations, channel-related variables, and product-related variables. With the help of a data set from a large cross-national online survey in which 1497 customers reconstruct their last purchase journey, we differentiate webroomers from pure online shoppers. In addition, we disentangle customers who used retailer-owned, competitor-owned, and independent touchpoints along the search and purchase phase of the customer journey in order to characterize webroomers in an omnichannel context and assess their prevalence in different countries and industries. Our insights on the characteristics and antecedents of webrooming help retailers to detect and better understand the psychology behind the webrooming phenomenon from a consumer perspective in an omnichannel retailing environment. In addition, results from our exploratory analysis on the positive association between webrooming and customer spending contribute to research and practice by providing first evidence on the economic value of webrooming.
16 citations
TL;DR: In this article, a bank will only maintain its competitive edge if all customers are considered within the same perspective; if a segment is justifiable in its uniqueness and profitabilitty then it achieves viability.
Abstract: Market segmentation is a powerful and discriminating method of grouping customers categorically so that their needs may be properly addressed. Segmentation can be devised on a geographic, demographic, sociographic or psychographic basis, but a bank will only maintain its competitive edge if all customers are considered within the same perspective. Segments must be evenly balanced so as not to systematically create a vacuum in one market area; if a segment is justifiable in its uniqueness and profitabilitty then it achieves viability. Service benefits must be considered from the customer's perspective as well as the bank's own and, segmentation being a dynamic tool, it must be well thought out and executed with care.
16 citations
TL;DR: It is found that segment membership was related to frequency of alcohol use, binge drinking, and limiting dietary fat, which indicates that identifying qualitatively different subgroups of young adults through market research may inform the development of engaging interventions and health campaigns targeting college students.
Abstract: Marketing campaigns, such as those developed by the tobacco industry, are based on market research, which defines segments of a population by assessing psychographic characteristics (i.e., attitudes, interests). This study uses a similar approach to define market segments of college smokers, to examine differences in their health behaviors (smoking, drinking, binge drinking, exercise, diet), and to determine the validity of these segments. A total of 2,265 undergraduate students aged 18–25 years completed a 108-item online survey in fall 2008 assessing demographic, psychographic (i.e., attitudes, interests), and health-related variables. Among the 753 students reporting past 30-day smoking, cluster analysis was conducted using 21 psychographic questions and identified three market segments – Stoic Individualists, Responsible Traditionalists, and Thrill-Seeking Socializers. We found that segment membership was related to frequency of alcohol use, binge drinking, and limiting dietary fat. We then developed ...
16 citations
TL;DR: The authors found that 76.8 per cent of the respondents engaged in multiple banking and the Post Office Savings Bank was the main bank to 61.3 percent of respondents, while the local full-licence banks were the main banks to 35.1 per cent.
Abstract: This study, using a sample of adult Singaporeans, established that 76.8 per cent of its respondents engaged in multiple banking. The Post Office Savings Bank was main bank to 61.3 per cent of the respondents, while the local full licence banks were main bank to 35.1 per cent of the respondents. These same banks held 27.6 per cent and 66.1 per cent respectively of subsidiary bank relationships. Multiple bank customers were typified as being people who were tertiary educated, were Chinese and were paid an income of $2,000 p.m. and above. No significant differences were found upon comparing single and multiple banking customers based on five psychographic characteristics.
16 citations