Psychographic

About: Psychographic is a research topic. Over the lifetime, 1307 publications have been published within this topic receiving 39696 citations.

French nature-based tourist potentials to Norway: Who are they?

Abstract: Nature-based tourism is perceived as a substantial and growing market for many countries such as Australia, New Zealand, and Norway However, despite detailed research into the analysis of motivations and activity preferences of tourists after a tourist experience, little research has been conducted into identifying potential nature-based tourists' destination choice prior to visitation Knowledge of these previsitation perceptions of a country's nature-based tourism offerings as perceived by these possible tourists is important for market segmentation and targeting purposes and subsequent marketing campaigns The present study outlines a sequential procedure to reveal nature-based tourism potentials to norway followed by an online questionnaire of French residence A two-step cluster analysis is run to segment tourists by their prechoice motivational preferences (psychographics), number of activities sought (behavioral), age, education, employment, gender, household income, household size, marital status (demographic), and region (geographic) A total of 2,010 French residents who exhibit an interest in nature-based vacations and visiting Norway are segmented into three valid groups according to their variations It is concluded that these segments differ based on the 10 identified variables As a result of the findings, recommendations are made including utilizing all four segmentation bases to target the three segments Future research opportunities are also outlined

Realizing marketplace opportunity: How research on the black consumer market influenced mainstream marketers, 1920-1970

Abstract: Purpose – The influence of research on decisions concerning black consumers by mainstream marketers between 1920 and 1970 is to be examined. Market opportunity analysis provides a theoretical foundation. The paper aims to discuss these issues. Design/methodology/approach – This study is based on examination of rare books, archival and proprietary documents housed at the Hartman Center for Sales, Advertising and Marketing History at Duke University; the Schomburg Center for Research in Black Culture at the New York Public Library; the Museum of Public Relations and relevant literature concerning research on black consumers. Findings – Mainstream companies were motivated to pursue black consumers on the basis of attractive consumption habits, demographic and psychographic characteristics revealed by informal and formal research available as early as the 1920s. During and after the Second World War, research on black consumers became widely available to corporate executives through the trade press, trade ass...

Demographic and psychographic associations of consumer intentions to purchase healthier food products.

Abstract: Objective This study investigated the associations of nutrition concerns, demographics, universalism (community oriented) values, perceived control over personal health and food buying, and perceived influence over the food system with intentions to purchase low fat, sugar and salt (LFSS) food products

Demographics, psychographics, price searching and recall in retail shopping

Abstract: Retailing environments have gone through physical changes and the Internet revolution which intensifies price search and comparison behaviour, however, what customer characteristics – demographics or psychographics – affect price searching and recall? Further, what changes the relationship between the price-searching tendency and price recall? This research develops a framework that integrates the views of the economics of information and psychosocial returns to address these questions. Through point-of-purchase surveys, this study finds that psychographics affect the price-searching tendency directly while demographics do so indirectly through psychographics. In addition, the price-searching tendency has a positive effect on price recall and this relationship is stronger when consumers buy discounted products. Finally, in contrast to previous research, consumers' high tendency to search for price and price recall accuracy and confidence are found.