Qualitative marketing research

About: Qualitative marketing research is a research topic. Over the lifetime, 1496 publications have been published within this topic receiving 122363 citations.

An Introduction to Qualitative Research

Abstract: PART ONE: FRAMEWORK Guide to this Book Qualitative Research: Why And How to Do It Qualitative and Quantitative Research Approaches to Qualitative Research Ethics of Qualitative Research PART TWO: THEORY IN QUALITATIVE RESEARCH Using the Existing Literature Theories Underlying Qualitative Research Texts as Data in Qualitative Research PART THREE: RESEARCH DESIGN Designing Qualitative Research The Qualitative Research Process Research Questions Entering the Field Sampling Triangulation PART FOUR: VERBAL DATA Collecting Verbal Data Interviews Focus Groups Using Narrative Data PART FIVE: DATA BEYOND TALK Collecting Data Beyond Talk Observation and Ethnography Visual Data: Photography, Film & Video Using Documents as Data PART SIX: QUALITATIVE DATA ANALYSIS Qualitative Data Analysis Transcription and Data Management Grounded Theory Coding Thematic Coding and Content Analysis Naturally Occuring Data: Conversation, Discourse, and Hermeneutic Analysis Using Software in Qualitative Data Analysis PART SEVEN: GROUNDING, WRITING AND OUTLOOK Quality of Qualitative Research: Criteria and Beyond Writing Qualitative Research State of the Art and the Future

Using the framework method for the analysis of qualitative data in multi-disciplinary health research

Abstract: The Framework Method is becoming an increasingly popular approach to the management and analysis of qualitative data in health research. However, there is confusion about its potential application and limitations. The article discusses when it is appropriate to adopt the Framework Method and explains the procedure for using it in multi-disciplinary health research teams, or those that involve clinicians, patients and lay people. The stages of the method are illustrated using examples from a published study. Used effectively, with the leadership of an experienced qualitative researcher, the Framework Method is a systematic and flexible approach to analysing qualitative data and is appropriate for use in research teams even where not all members have previous experience of conducting qualitative research.

Designing Qualitative Research

Abstract: 1. What is qualitative research? 2. From an idea to a research question 3. How to design qualitative research 4. Sampling, selecting and access 5. Resources and stumbling blocks 6. Quality in qualitative research 7. Ethics in qualitative research 8. Verbal data 9. Ethnography and visual data 10. Analyzing qualitative data 11. Beyond method: Grounded Theory, Triangulation and Mixed Methods 12. Designing qualitative research: some conclusions

Ethnography and Qualitative Design in Educational Research

Abstract: Characteristics and Origins of Qualitative and Ethnographic Research in Education. Considerations on Selecting a Research Design. Selecting and Sampling in Qualitative Research. The Role and Experience of the Researcher. The Role of Theory in the Research Process. Data Collection Strategies. Analysis and Interpretation of Qualitative Data. Personal Computers in Qualitative Research. Evaluating Qualitative Design. References. Author Index. Subject Index.

Qualitative Research from Start to Finish

Abstract: Part 1. Understanding Qualitative Research. What Is Qualitative Research-and Why Might You Consider Doing Such Research? The Allure of Qualitative Research: A Topical Panorama of Studies. The Distinctiveness of Qualitative Research. The Multifaceted World of Qualitative Research. Building Trustworthiness and Credibility into Qualitative Research. Equipping Yourself to Do Qualitative Research. Competencies in Doing Qualitative Research. Managing Field-Based Research. Practicing. Setting and Maintaining Ethical Standards of Conduct. Protecting Human Subjects: Obtaining Approval from an Institutional Review Board. How to Start a Research Study. Starting a Qualitative Study by Considering Three Features. Reviewing Research Literature. Detailing a New Qualitative Study. Part 2. Doing Qualitative Research. Choices in Designing Qualitative Research Studies. Brief Definition of Research Designs. Choice 1: Starting a Research Design at the Beginning of a Study (or Not). Choice 2: Taking Steps to Strengthen the Validity of a Study (or Not). Choice 3: Clarifying the Complexity of Data Collection Units (or Not). Choice 4: Attending to Sampling (or Not). Choice 5: Incorporating Concepts and Theories into a Study (or Not). Choice 6: Planning at an Early Stage (or Not) to Obtain Participant Feedback. Choice 7: Being Concerned with Generalizing a Study's Findings (or Not). Choice 8: Preparing a Research Protocol (or Not). Doing Fieldwork. Working in the Field. Gaining and Maintaining Access to the Field. Nurturing Field Relationships. Doing Participant-Observation. Making Site Visits. Data Collection Methods. What Are Data? Introduction to Four Types of Data Collection Activities. Interviewing. Observing. Collecting and Examining. Feelings. Desirable Practices Pertinent to All Modes of Data Collection. Recording Data. What to Record. Note-Taking Practices When Doing Fieldwork. Converting Field Notes into Fuller Notes. Recording Data through Modes Other Than Writing. Keeping a Personal Journal. Analyzing Qualitative Data, I: Compiling, Disassembling, and Reassembling. Overview of the Analytic Phases. Compiling an Orderly Set of Data. Disassembling Data. Reassembling Data. Analyzing Qualitative Data, II: Interpreting and Concluding. Interpreting. Modes of Interpreting. Concluding. Part 3. Presenting the Results from Qualitative Research. Displaying Qualitative Data. Narrative Data about the Participants in a Qualitative Study. Tabular, Graphic, and Pictorial Presentations. Creating Slides to Accompany Oral Presentations. Composing Research, to Share It with Others. Composing: General Hints. Composing Qualitative Research. Presenting Your Declarative Self. Presenting Your Reflective Self. Reworking Your Composition. Part 4. Taking Qualitative Research One Step Further. Broadening the Challenge of Doing Qualitative Research. Qualitative Research as Part of the Broader Realm of Social Science Research. An Ongoing Dialogue. The Promise and Challenge of Mixed Methods Research. Moving Onward. Appendix. A Semester- or Year-Long Project: Career Paths. A Glossary of Special Terms Used in Qualitative Research.