Showing papers on "Qualitative research published in 1976"

Business research methods

Abstract: Designed to lead readers through the entire research process from start to finish, the text is divided into three parts. Essentials of Research: this section introduces the whys of research, outlines the process and the proposal stage, and finally explores the ethics involved with all research undertakings. Research Set-Up: now readers are familiar with the research process, this section introduces the different types of research. Beginning with a chapter on qualitative research, this part also features chapters on sampling strategies, interviews, surveys, observational research, ethnography and ends with a chapter on experiments. Conducting the Research: this third section illustrates how best to conduct research, exploring the theory and practice of secondary data, measurements, field work and questionnaires. The text ends with a chapter that explains how best to write and present your research once it is complete, an essential skill for any good researcher!A fourth part of the book (which covers the Statistical Background of research) is made available to readers on a CD-ROM that comes free with every copy of "Business Research Methods". Designed to be used easily in conjunction with the text by those that need a more statistical perspective on research, the CD includes chapters on exploring, displaying and examining data, testing hypothesis, measuring association and an overview on multivariate analysis. Providing integrated coverage of advanced statistical methods, techniques and analysis, these chapters provide the perfect add-on for those that need it. Indexed and page numbered, it can be used easily in conjunction with the rest of the text.

Book Review: Qualitative Research in Marketing

Abstract: already familiar who are seeking a succinct review. The book's main virtue is clarity. The authors have succeeded in avoiding the use of esoteric language and have made their book understandable, regardless of reader orientation. This accomplishment is very unusual, even for communication specialists. As a result, communication specialists may be disappointed by the oversimplification of some concepts. (There are no long discussions of models of communication; communication is defined only as persuasion.) But such readers still may find matter to reflect upon in chapters relating organizational structure and innovativeness to communication. Finally, individuals participating in the process of communication within organizations will gain a better understanding of it. Students must be warned, however, against accepting as given all of the propositions listed in this book. The authors have made clear that all propositions are not firmly supported, even though they are more than just untested hypotheses. Many of the propositions, particularly those resulting from Chapters 4, 5, and 6, require further validation. It is perhaps because of this fact that this challenging book is most useful to students. It should provide them with hypotheses for investigating the major element of an organization: communication.

The Social Worker, the Client and the Social Anthropologist

Abstract: City Centre Project has been working with drifting and homeless young people and we considered it important to study not just the clients, but also the project workers. The discipline and methods of social anthropology appeared to offer unique advantages in this attempt. However, in the course of our fieldwork, we encountered situations which led us to question the validity of using participant observation with clients, and to explore the tensions between social workers and academic researchers. We then altered our methods for gathering data, and realized that our experience had important implications for researchers considering the use of qualitative methods in a social work setting. This article is our first attempt to generalize from our particular experience, and to raise questions about power relations among the parties to research and action.