Showing papers on "Relationship marketing published in 1970"
99 citations
TL;DR: The implication that researchers pose neither important ethical nor social problems as discussed by the authors is not true, but rather, social criticisms of marketing usually spare marketing research, and the implication is that researchers do not pose any important ethical or social problems.
Abstract: Social criticisms of marketing usually spare marketing research … the implication being that researchers pose neither important ethical nor social problems. Is this true? Are there no marketing res...
96 citations
35 citations
Journal Article•
19 citations
4 citations
1 citations
TL;DR: In this article, the authors argue that marketing has a vital role in the drive to increase agricultural productivity; one of the keystones in the economic development of Africa, and that effective marketing is secured by allowing the price mechanism full play.
Abstract: Marketing has a vital role in the drive to increase agricultural productivity; one of the keystones in the economic development of Africa. J. C. Abbott(1)* has demonstrated the importance of an efective marketing system while T. W. Schultz(2) has pointed out that effective marketing is secured by allowing the price mechanism full play. Of peak relevance is his concept of efficiency prices; prices which reflect the real demand/supply relationships and so stop distortion in resource allocation.