Showing papers on "Relationship marketing published in 1973"
TL;DR: In this article, the authors discuss the role of marketing as a subject serving the interest of sellers, and how it can be viewed from the perspective of helping sellers achieve their objectives.
Abstract: Marketing is widely viewed as a subject serving the interest of sellers. Buyers are typically studied from the perspective of helping sellers achieve their objectives. Earlier students of marketing...
94 citations
39 citations
TL;DR: Although many different kinds of techniques can aid in the more effective allocation of marketing effort, renewed interest has recently been shown in the possible contribution of tools developed in the USA.
Abstract: Although many different kinds of techniques can aid in the more effective allocation of marketing effort, renewed interest has recently been shown in the possible contribution of tools developed in
34 citations
5 citations
TL;DR: In this paper, the authors define comparative marketing as a type of analysis which describes and interprets the differences and similarities between varying marketing practices and systems in two or more different countries or societies.
Abstract: Defines the term “comparative marketing” as a type of analysis which describes and interprets the differences and similarities between varying marketing practices and systems in two or more different countries or societies. Looks at the growth of international marketing and then goes on to examine various models of marketing. Provides a framework for comparative analysis, suggesting that effective comparative marketing analysis extends our knowledge of the interaction between social and business values and this helps to provide a more relevant marketing concept.
5 citations
2 citations
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TL;DR: The question of "Who will control agriculture?" was first raised by Butz and Paarlberg as discussed by the authors, who used a set of leaflets entitled "Who Will Control Agriculture?" to examine the structural issues in the structural organization of agriculture.
Abstract: Issues ancient and modern in the structural organization of agriculture are newly being legitimized. As one evidence, hundreds of extension meetings this winter will utilize a new set of leaflets entitled, “Who Will Control Agriculture?”. In popular articles, speeches, and research reports various aspects of the question are being examined. Even Secretary of Agriculture Earl Butz, himself an agricultural economist, has proclaimed the relevance of the subject, not to mention his chief economist, Don Paarlberg, who has addressed the same subject frequently. Among these several sources the focus varies: optimal size of farm or feedlot; tax issues; the comparative advantage of the corporate and other forms of organization; economies of vertical coordination; the nature of contractual integration; and bargaining power for farmers and farm workers.