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Showing papers on "Relationship marketing published in 1979"


Journal ArticleDOI
TL;DR: Ad hoc studies on safety and on efficacy can be mounted more swiftly and economically through the maintenance of "standby" capabilities, in addition to maximal use of resources outside the actual national system.
Abstract: After marketing, drugs should be evaluated for safety and for efficacy. Present national systems are inadequate for both tasks. Safety can be evaluated by means of nonexperimental research...

60 citations


Journal ArticleDOI
TL;DR: In this paper, the authors identify possible marketing effects of a change in organizational design within the marketing function of an electrical equipment supplier on the international market and develop a theoretical framework which can, it is claimed, be used in other practical decision situations.
Abstract: Aims to identify possible marketing effects of a change in organizational design within the marketing function of an electrical equipment supplier on the international market. Develops a theoretical framework which can, it is claimed, be used in other practical decision situations.

21 citations


Journal ArticleDOI
Saul Sands1
TL;DR: In this article, the authors examine the possibilities for standardization of marketing elements within a multinational marketing strategy and examine the opportunities for and potential benefits of standardizing product, packaging, advertisting, and pricing.
Abstract: The intent of this paper is to examine the possibilities for standardization of marketing elements within a multinational marketing strategy. A majority view among international marketers is that each national is unique, and thus each must be treated as a separate and independent operation. This “localized” strategy view is examined first. A growing number of international marketers however, are finding that by standardizing various elements oftheir marketing strategy across national borders, cost savings and/or increased revenues to be realized can yield greater profits. The second, and major, part of the paper examines the opportunities for and potential benefits of standardization of product, packaging, advertisting, and pricing.

19 citations





Book
01 Jan 1979

8 citations




01 Sep 1979
TL;DR: A comprehensive examination of the current marketing practices, marketing methodologies, and decision-making processes utilized by the domestic automotive industry can be found in this article, where various marketing elements, such as products, consumer behavior, sales, promotion, distribution, advertising, and regulatory constraints are reviewed as they pertain to the automotive industry.
Abstract: The report is a comprehensive examination of the current marketing practices, marketing methodologies, and decision-making processes utilized by the domestic automotive industry. The various marketing elements, such as products, consumer behavior, sales, promotion, distribution, advertising, and regulatory constraints are reviewed as they pertain to the automotive industry. Specifically, the report's seven chapters include (1) a review of industry competitive relationships, (2) practical constraints on automotive decision-making, (3) corporate organization for decision-making, (4) understanding the consumer, (5) marketing decision-making, (6) assessment of current problems and issues, and (7) state-of-the-art summary. Four appendices focus on (1) the organization of General Motors Corporation, (2) the organization of Ford Motor Company, (3) the product and market planning process graphics, and (4) an example of a forward product strategy document. Where appropriate, the report highlights the differences in marketing approaches employed by the four automotive manufacturers and some of the adjustments and problems faced by these manufacturers in their marketing pursuits.

4 citations



Journal ArticleDOI
TL;DR: This paper reviewed the literature on the subject of multi-attribute utility models and found that much of the research in this area has been information-oriented rather than decision-oriented and, as a result, this has not been integrated successfully into the field of strategic marketing policy making.
Abstract: Looks at the marketing literature on the subject of multi‐attribute utility models. Reviews the multiple objective and multi‐dimensional preference models within the framework of multiple attribute utility theory. Suggests that much of the research in this area has been information‐ rather than decision‐oriented and, as a result, this has not been integrated successfully into the field of strategic marketing policy‐making.

01 Jan 1979



Journal ArticleDOI
TL;DR: In this paper, the authors investigate the usage of, and attitude towards marketing training in UK companies by means of survey data collated among 669 respondent firms and suggest possible future directions for training in this area.
Abstract: Investigates the usage of, and attitude towards marketing training in UK companies by means of survey data collated among 669 respondent firms. Suggests possible future directions for training in this area.



Journal ArticleDOI
TL;DR: Nonprofit marketing is an extension of the planning and management process and a necessary new skill for the community college manager as discussed by the authors, and it is an essential skill for any college manager.
Abstract: Nonprofit marketing is an extension of the planning and management process and a necessary new skill for the community college manager.