Showing papers on "Services computing published in 1984"

The Marketing of Professional Services

Abstract: The recognition by professional services firms of the need to become marketing-orientated and apply marketing techniques is of recent origin. Yet their need to identify, anticipate and satisfy client requirements profitably, rather than passively wait for clients to request their services, is overwhelming. The professional services provided by such specialists as accountants, advertising agents, banks, computer consultancies, consulting engineers, and management consultants are highly people intensive. Consequently, there is more room for individual discretion, eccentricity, delay and error. This article argues that professional services companies can systematically plan the marketing of their services so that they can provide value satisfactions that will create and keep their clients and produce profits.

Requirements of structure and resource for an adequate audiology service in the post-Griffiths health service

Abstract: Planning the development of services in audiology has been hampered by lack of an explicit set of recommendations concerning the range of services to be offered and their detailed procedural content. We provide this and bracket each service component with its resource requirements, indicating roughly what it should cost to introduce or appropriately deliver each component. We provide such a list, distinguishing between routine services requiring to be organised at health district level and those more specialised (low-patient-volume) services that are more appropriately centralised. This framework encourages explicit decisions as to what services are made available at each site, in the light of economic and other factors, and allows of contracting between districts to meet the needs of the population, rather than assuming a fixed model for a district service.

Comparison of online agricultural information services

Abstract: Online agricultural information services offer agriculturalists the opportunity to access information related to the planning, management, and operation of agricultural enterprises. Online agricultural information services are outlined, agricultural related services rendered by online networks are discussed, service comparisons are presented, and benefits of agricultural online services are also discussed.

Improving Matrix Relationships in R&D Organizations – Marketing Support Services

Abstract: This study examines the relationship between a support group (electronic fabrication) and the internal users of its services in a large government research laboratory recently converted to a matrix structure. The results reveal complex user decisions for selecting sources of support services and a frequent lack of knowledge of the support group's capabilities. Common usage of external sources of services suggests a need for more aggressive “marketing” by the internal group. Use of market research techniques reveals user decision criteria, decision-maker participation and perceptions of the support unit. It is concluded that results of the study provide management of the support group with information necessary to improve services and group image.

Managing Effective Information Services for End-Users in Academic Sci-Tech Libraries

Abstract: Effective information services support the mission of the university, invrease productivity of the library's clientle, improve credibility of the library and librarian, and produce strong advocates of library priorities within the university community. Methods of identifying user groups are described, as are examples of user-oriented services (isntructional programs, reference service, computer searching, current awareness services, provision of documents, photocopy services, intra-university delivery, and collection development). The importance of communication skills in achieving these objectives is emphasized. Such key factors as seclection and training of staff and the importance of well-informed interactions with other library staff are discussed.

Telecommunication Deregulation And Information Flow

Abstract: This paper discusses issues due to the convergence of computer and communications technology and services. The communications services grew out of national and international regulations. Whereas, the computer technology and services developed outside the regulatory domain. The new informatics and telecommunication services are rapidly expanding. They provide new opportunities and challenge by the flow of information. Information is a resource which is not used up by consumption. Besides, it can be enlarged and shared. It is playing an increasingly important role in the socio-economic life. New instruments are being developed to facilitate the flow as well as to protect the information content from misuse. Due to national diversity, an important factor for the continuation of civilization, it is difficult to harmonize the different economic, legal, political and social issues. Therefore, these different systems must work independently as well as interdependently. When selecting national and international instruments, the goal is to keep each society open and its power structure decentralized. This may be accomplished by either regulation or competition of the marketplace, depending on the ideology of the respective society. Each society may chose its own path but all need to agree on the common goal.

A new role for user services

Abstract: IN THE PAST, user services groups have effectively served the small and homogeneous university communities involved in computing, Currently, however, the movement on university campuses is toward decentralized computing because of networking, the widespread use of microcomputers, and the entry of nontraditional users into computing. Because of this decentralization, user services groups will have to view their role in a new light. The direction our user services group has chosen to take is to change from a service organization to a research and development group. In order to make this change effectively, we will have to examine the areas of tailoring the computer environment, supporting software, documenting, educating the user, consulting, and developing software.