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Sign (semiotics)

About: Sign (semiotics) is a research topic. Over the lifetime, 4080 publications have been published within this topic receiving 70333 citations. The topic is also known as: semiotic sign.


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Journal ArticleDOI
TL;DR: This paper will suggest that it is the work of the 20th century French philosopher, Gilles Deleuze, that is able to provide mental health care with a coherent determination of a 'post-modern self', and attempt to show how this ' post-modern' subjectivity challenges many of the assumptions of 'modern' mental health Care.
Abstract: Although 'modern' mental health care comprises a variety of theoretical approaches and practices, the supposed identification of 'mental illness' can be understood as being made on the basis of a specific conception of subjectivity that is characteristic of 'modernity' This is to say that any perceived 'deviation' from this characteristically 'modern self' is seen as a possible 'sign' of 'mental illness', given a 'negative determination', and conceptualized in terms of a 'deficiency' or a 'lack'; accordingly, the 'ideal''therapeutic' aim of 'modern' mental health care can be understood as the 'rectification' of that 'deficiency' through a 're-instatement' of the 'modern self' Although contemporary mental health care is increasingly becoming influenced by the so-called 'death' of the 'modern self', this paper will suggest that it is the work of the 20th century French philosopher, Gilles Deleuze, that is able to provide mental health care with a coherent determination of a 'post-modern self' However, a Deleuzian account of subjectivity stands in stark contrast to 'modernity's' conception of subjectivity and, as such, this paper will attempt to show how this 'post-modern' subjectivity challenges many of the assumptions of 'modern' mental health care Moreover, acknowledging the complexity and the perceived difficulty of Deleuze's work, this paper will provide an account of subjectivity that can be understood as 'Deleuzian' in its orientation, rather than 'Deleuze's theory of subjectivity', and therefore, this paper also seeks to stimulate further research and discussion of Deleuze's work on subjectivity, and how that work may be able to inform, and possibly even reform, the theoretical foundations and associated diagnostic and therapeutic practices of psychiatry, psychotherapy, and mental health nursing

11 citations

Journal ArticleDOI
01 Oct 2011-Cultura
TL;DR: In this paper, the authors explore the reasons behind a renewed interest in intertextual and intermedial manifestations in cross- cultural communication, which is reflected in the increasing number of disciplinary publi- cations and conferences devoted to the topic.
Abstract: Cross-cultural communication is about generating dialogical positions across cultural barriers. Communication is achieved when participants are able to construct meaning across varied sign systems. Oral communication makes use of a wide range of signs that contribute to make meaning, from eye contact to gestures and speech. In written/printed communication, together with the reproduction of visual images through painting, photography, etc., the most important resource is the textual for- mat. Texts are grounded on a cognitive deictic basis and work alongside the cause- effect relationship that links events in human working memory. This relationship fre- quently posits a hierarchical dependency between the understanding of visual images, textuality and narrativity. Although texts are vehicles of contextualized information and cultural positions are often presented in a historiographical way, culture is not just about textuality; it is also about multimodality, that is, the use of symbolic forms that employ simultaneously several material-semiotic resources to create a kind of com- mon framework of socially acceptable behaviours and customs which arise both from individual personal experiences and from shared cultural and ethical values. Signs are used to represent these values and, in turn, these representations affect their further emotional interiorization. This creates particular strong moments of remembrance and recollection in human memory. In addition, the production, distribution and re- ception of culture has always been dependent on changing material formats and tech- nologies, from manuscripts to printed books, from mural painting to photography, and from architecture to virtual recreations on a computer screen. In recent years, the interest in intertextual and intermedial configurations is mostly due to the growth of hypermedia paradigms, and is reflected in the increasing number of disciplinary publi- cations and conferences devoted to the topic. This paper shall explore the reasons behind a renewed interest in intertextual and intermedial manifestations in cross- cultural communication.

11 citations

Journal ArticleDOI
TL;DR: In this paper, it is argued that the dao of the Daodejing is neither a nonbeing nor anything transcending all senses, but a non-empty transforming unsummed totality that defies our ability to experience it, and thus dao is unnamable descriptively.
Abstract: In this essay it is argued that the dao of the Daodejing is neither a non-being nor anything transcending all senses, but a non-empty transforming unsummed totality that defies our ability to experience it, and thus dao is unnamable descriptively. For Laozi, one can grasp metaphysical insights concerning dao via the futile attempts to "force" a sign to "name" dao . Also, Laozi's views are compared with Wittgenstein's, and it is shown that Laozi has another option of holding that any sign "forced" to "name" dao must be meaningless.

11 citations

Journal ArticleDOI
TL;DR: The authors argue that misalignments that are regrettable are more likely to be corrected, where regrettable Misalignments are those that are not true to reality/experiences of profound importance to deaf individuals.
Abstract: Sign language lexicons include iconic items, where phonological form is somewhat representative of sense. As experiences of individuals change, the mapping from form to meaning may become inappropriate (as when technological or environmental changes occur) or may be considered incongruous with perceptions of reality (as when culture shifts). Many misalignments of form and sense are tolerated, with the result that a sign's original iconicity is lost. Other misalignments are obliterated; signers make sublexical changes or entire lexical substitutions. We call these (sub)lexical changes ‘corrections’. We argue that misalignments that are regrettable are more likely to be corrected, where regrettable misalignments are those that are not true to realities/experiences of profound importance to deaf individuals.While the focus here is on American Sign Language, corrections should be apparent in any sign language and might occur in those spoken languages with a high frequency of nonarbitrary relationships between form and sense. (Sign language, variation, taboo terms, euphemism, iconicity, identity)*

11 citations

Journal ArticleDOI
TL;DR: In this paper, the authors developed a critical theoretical essay on the meaning of brands in the context of language-in-use (LINU) models, and concluded that there is a semantic vision concerning brand meaning, in that, it is assumed, the possibility of attributing a prior meaning to them.
Abstract: Lately, discussions on brands have gained an outstanding space in the marketing literature, above all through the concept of brand equity. However, in spite of seeing a great effort in thinking the importance of brands for organizations, we question what is the importance of brands for persons. Reflecting on this, we developed the present critical theoretical essay. Departing from a post-modern position, in that we assume the consumer as a homo symbolicus, we approached the construction of brand meanings. For such, we discuss the problem of signification, assuming the notion of "language-in-use", that sustains that any sign acquires meaning just when it is used by speakers. After a sweeping in the state of the art brand literature, we conclude that there is a semantic vision concerning brand meaning, in that, it is assumed, the possibility of attributing a prior meaning to them. Alternatively, we propose a theory in that the significance of brands comes from consumers' as they use them in their daily lives through language. We also poised possible methodological roads for investigations of this nature.

11 citations


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Performance
Metrics
No. of papers in the topic in previous years
YearPapers
20222
2021178
2020196
2019188
2018186
2017177