Sign (semiotics)

About: Sign (semiotics) is a research topic. Over the lifetime, 4080 publications have been published within this topic receiving 70333 citations. The topic is also known as: semiotic sign.

On the Idea of the Mandala as a Governing Device in Indian Architectural Tradition

Abstract: This paper is an attempt to reconsider our current understanding of the role accorded to the mandala within traditional Indian architecture. It is generally held that the mandala-in particular the Vāstupuruṣamaṇḍala, the mandala associated with vāstu (inhabited or built site)-has played a determining role in the genesis of architectural form in India. Within more popular, and less circumspect, writings, this influence is held to be directly formal; the Vāstupuruṣamaṇḍala is traditionally drawn within a square grid, and any sign of an orthogonal planning or a grid-like layout is taken to be a sign that the form in question was based upon the mandala. In investigating the foundations of such a belief, this paper reviews two bodies of literature. The first is modern art-historical scholarship, an examination of which shows that the idea of a morphogenetic mandala emerged only recently, and that it was not so much culled from the traditional writing as constructed afresh by art historians such as Kramrisch. The other body of literature examined is that of the traditional writings on architecture, many of which are cited as key sources of evidence for this idea. Here it is argued that there is almost no direct evidence for the use of mandalas in laying out complexes or designing buildings, and that such ideas of the use of mandalas rest on several assumptions that must themselves be questioned.

Ecologocentrism: Unworking Animals

Abstract: . . . with a glance toward those who, in a society from which I do not exclude myself, turn their eyes away when faced by the as yet unnamable which is proclaiming itself and which can do so, as is necessary whenever a birth is in the offing, only under the species of the nonspecies, in the formless, mute, infant, and terrifying form of monstrosity. — Jacques Derrida, “Structure, Sign, and Play in the Discourse of the Human Sciences” (293) Whoever is the wisest among you is also just a conflict and a cross between plant and ghost. — Friedrich Nietzsche, Thus Spoke Zarathustra (6)

Organizational Differentiation through Badging: Investors in People and the Value of the Sign

Abstract: This paper explores the meaning of the state-sponsored initiative for people management, Investors in People (IiP), through deconstruction of the signifiers that represent its articulation. Semiotic analysis is employed in order to consider the sign-value that is associated with IiP and to explore the symbolic meaning of cultural artefacts, such as 'the badge' and 'the flag', which feature in the experience of managers and employees in six case study organizations. This post-structuralist approach enables us to focus on the discursive construction of textual meaning surrounding IiP as a 'readerly' as well as a writerly project. It is suggested that organizations are subject to a process of image production and consumption. This process requires them to seek differentiation from other organizations by acquiring quality initiatives that constitute a system of objects. In particular, the meaning of IiP signifiers as emblems of achievement is explored and the extent to which these become simulacra is considered. It is argued that there is a significant gap between writerly intentions as to what quality initiatives ought to signify and their organizational, context-bound, indeterminate meanings. By elucidating the conditions of IiP's signification it is shown that this discourse has the potential to undermine the very philosophy it asserts. Finally, drawing on this analysis, we outline the way that badge acquisition develops over time through processes of accumulation and adaptation.

The Cybersemiotic Model of Communication: An Evolutionary View on the Threshold between Semiosis and Informational Exchange

Abstract: This paper discusses various suggestions for a philosophical framework for a trans-disciplinary information science or a semiotic doctrine. These are: the mechanical materialistic, the pan-informational, the Luhmanian second order cybernetic approach, Peircian biosemiotics and finally the pan-semiotic approach. The limitations of each are analysed. The conclusion is that we will not have to choose between either a cybernetic-informational or a semiotic approach. A combination of a Peircian-based biosemiotics with autopoiesis theory, second order cybernetics and information science is suggested in a five-levelled cybersemiotic framework. The five levels are 1) a level of Firstness, 2) a level of mechanical matter, energy and force as Secondness, 3) a cybernetic and thermodynamic level of information, 4) a level of sign games and 5) a level of conscious language games. These levels are then used to differentiate levels of information systems, sign and language games in human communication. In our model Maturana and Varela’s description of the logic of the living as autopoietic is accepted and expanded with Luhmann’s generalization of the concept of autopoiesis, to cover also to psychological and socio-communicative systems. Adding a Peircian concept of semiosis to Luhmann’s theory in the framework of biosemiotics enables us to view the interplay of mind and body as a sign play. I have in a previous publication (see list of references) suggested the term “sign play” pertaining to exosemiotics processes between animals in the same species by stretching Wittgenstein's language concept into the animal world of signs. The new concept of intrasemiotics designates the semiosis of the interpenetration between biological and psychological autopoietic systems as Luhmann defines them in his theory. One could therefore view intrasemiotics as the interplay between Lorenz' biological defined motivations and Freud's Id, understood as the psychological aspect of many of the natural drives. In the last years of the development of his theory, Lorenz worked with the idea of how emotional feedback introduced just a little learning through pleasurable feelings into instinctive systems because, as he reasoned, there must be some kind of reward of going through instinctive movements, thus making possible the appetitive searching behaviour for sign stimuli. But he never found an acceptable way of modelling motivation in biological science. I am suggesting a cybersemiotic model to combine these approaches, defining various concepts like thought-semiotics, phenosemiotic and intrasemiotics, combining them with the already known concepts of exosemiotics, ecosemiotics, and endosemiotics into a new view of self-organizing semiotic processes in living systems. Thus a new semiotic level of description is generated, where mind-body interactions can be understood on the same description level.