SMS banking

About: SMS banking is a research topic. Over the lifetime, 1308 publications have been published within this topic receiving 22979 citations.

Adoption of Internet banking by Australian consumers: an empirical investigation

Abstract: Quantifies the factors affecting the adoption of Internet banking by Australian consumers. The sample for this survey was drawn from individual residents and business firms in Australia. Shows that security concerns and lack of awareness about Internet banking and its benefits stand out as being the obstacles to the adoption of Internet banking in Australia. Suggests some of the ways to address these impediments. Further suggests that delivery of financial services over the Internet should be a part of overall customer service and distribution strategy. These measures could help in rapid migration of customers to Internet banking, resulting in considerable savings in operating costs for banks.

Factors Affecting Individuals to Adopt Mobile Banking: Empirical Evidence from the Utaut Model

Abstract: Fast advances in the wireless technology and the intensive penetration of cell phones have motivated banks to spend large budget on building mobile banking systems, but the adoption rate of mobile banking is still underused than expected. Therefore, research to enrich current knowledge about what affects individuals to use mobile banking is required. Consequently, this study employs the Unified Theory of Acceptance and Use of Technology (UTAUT) to investigate what impacts people to adopt mobile banking. Through sampling 441 respondents, this study empirically concluded that individual intention to adopt mobile banking was significantly influenced by social influence, perceived financial cost, performance expectancy, and perceived credibility, in their order of influencing strength. The behavior was considerably affected by individual intention and facilitating conditions. As for moderating effects of gender and age, this study discovered that gender significantly moderated the effects of performance expectancy and perceived financial cost on behavioral intention, and the age considerably moderated the effects of facilitating conditions and perceived self-efficacy on actual adoption behavior. Keywords: mobile banking, UTAUT, wireless commerce, technology adoption 1. Introduction With the recently quick growth in the market of 3G smart mobile phones, the wireless service delivery channel becomes a promising alternative for firms to create commercial opportunities. However, despite many wireless commercial services increase quickly, the use of mobile banking service is much lower than expected [Cruz et al. 2010] and still underused [Huili & Chunfang 2011], and the market of mobile banking still remains very small in comparing to the whole banking transactions [Luarn & Lin 2005; Laukkanen 2007; Yang 2009]. That is, the widespread adoption and large usage of cell phones did not reflect on the adoption and usage of mobile banking, although mobile banking perhaps was the first commercial mobile service [Scornavacca & Hoehle 2007] and first introduced in the early 2000s through short messaging service and wireless access protocol [Dasgupta et al. 2010]. Both Internet banking and mobile banking are often considered as electronic banking [Suoranta & Mattila 2004; Laforet & Li 2005; Laukkanen 2007; Sripalawat et al. 2011], but Internet banking and mobile banking are two alternative channels for banks to deliver their services and for customers to acquire services [Scornavacca & Hoehle 2007]. That is, customers using Internet banking are through computers connected to Internet, while customers using mobile banking are through wireless devices [Riquelme & Rios 2010]. Concerning the difference between online banking and mobile banking contexts, customers considered mobility as the most valued feature of mobile banking [Suoranta & Mattila 2004] and the time-critical consumers considered the always-on functionality as the most important feature of mobile banking [Singh et al. 2010], while banking users considered that Internet banking took significant advantage in Usefulness and Purpose [Natarajan et al. 2010] and online banking was suggested as the cheapest delivery channel [Koenig-Lewis et al. 2010]. Considering the immense penetration of cell phones, Cruz et al. [2010] observed that banks has very large potential to offer mobile banking services to people living in remote villages where only few computers are connected to the Internet. Acknowledging the limitations of Internet banking as opposed to widespread mobile phone penetration, Dasgupta et al. [2011] suggested that the emerging mobile banking may give banks a good commercial opportunity providing their services to rural people who are unable to access the Internet. Hence, Dasgupta et al. [2011] pointed out that main customer segments of mobile and Internet banking were not necessarily the same, which might explain why Sadi et al. …

The key determinants of Internet banking service quality: a content analysis

Abstract: Focuses on the issues associated with Internet banking service quality. Customer anecdotes of critical incidents in Internet banking were content‐analyzed. Identified a total of 17 dimensions of Internet banking service quality, which can be classified into three broad categories – customer service quality, banking service product quality, and online systems quality. The derived dimensions include: for customer service quality, ten dimensions such as reliability, responsiveness, competence, courtesy, credibility, access, communication, understanding the customer, collaboration, and continuous improvement; for online systems quality, six dimensions such as content, accuracy, ease of use, timeliness, aesthetics, and security; and for banking service product quality, one dimension of product variety/diverse features. Also revealed that, in terms of frequency of references to the 17 dimensions, no substantial differences exist between Internet‐only banks and traditional banks offering Internet banking service. The most frequently mentioned dimensions, as the main sources of satisfaction or dissatisfaction, were reliability, responsiveness, access, and accuracy. Some suggestions and recommendations were provided to improve the Internet banking service quality and, in turn, customer satisfaction.

Changes in the banking sector – the case of Internet banking in the UK

Abstract: The Internet is gaining popularity as a delivery channel in the banking sector At the same time, customer needs are changing A total of 12 Internet banking operations in the UK are analysed under customer empowerment functions and Internet banking Web attributes Internet banking renders location and time irrelevant, and empowers customers with greater control of their accounts Banks achieve cost and efficiency gains in a large number of operational areas