Topic
Social marketing
About: Social marketing is a research topic. Over the lifetime, 4886 publications have been published within this topic receiving 99105 citations.
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TL;DR: Can marketing concepts and techniques be effectively applied to the promotion of social objectives such as brotherhood, safe driving, and family planning? The applicability of marketing concepts to... as mentioned in this paper.
Abstract: Can marketing concepts and techniques be effectively applied to the promotion of social objectives such as brotherhood, safe driving, and family planning? The applicability of marketing concepts to...
2,060 citations
Book•
29 Jun 1999TL;DR: In this paper, a process, community-based social marketing, that attempts to make psychological knowledge relevant and accessible to those who design environmental programs has been presented, and case studies in which program planners have utilized this approach to deliver their initiatives.
Abstract: Most programs to foster sustainable behavior continue to be based upon modelsof behavior change that psychological research has found to be limited. Although psychology has much to contribute to the design of effective programs to foster sustainable behavior, little attention has been paid to ensuring that psychological knowledge is accessible to those who design environmental programs. This article presents a process, community-based social marketing, that attempts to make psychological knowledge relevant and accessible to theseindividuals. Further, it provides two case studies in which program planners have utilized this approach to deliver their initiatives. Finally, it reflects on the obstacles that exist to incorporating psychological expertise into programs to promote sustainable behavior.
1,756 citations
Book•
01 Jan 2004
TL;DR: A marketing approach to winning corporate funding and support for social initiatives is discussed in this paper, along with five best practices for doing at least some good for the company and the cause.
Abstract: Acknowledgments. Introduction. 1. The Case for Doing at Least Some Good. 2. Corporate Social Initiatives: Six Options for Doing Good. 3. Corporate Cause Promotions: Increasing Awareness and Concern for Social Causes. 4. Cause-Related Marketing: Making Contributions to Causes Based on Product Sales. 5. Corporate Social Marketing: Supporting Behavior Change Campaigns. 6. Corporate Philanthropy: Making a Direct Contribution to a Cause. 7. Community Volunteering: Employees Donating Their Time and Talents. 8. Socially Responsible Business Practices: Discretionary Business Practices and Investments to Support Causes. 9. Twenty-five Best Practices for Doing the Most Good for the Company and the Cause. 10. A Marketing Approach to Winning Corporate Funding and Support for Social Initiatives: Ten Recommendations. Notes. Index.
1,512 citations
TL;DR: In this article, a systematic way of understanding and conceptualizing online social media, as an ecosystem of related elements involving both digital and traditional media, is presented, highlighting a best-practice case study of an organization's successful efforts to leverage social media in reaching an important audience of young consumers.
1,450 citations
TL;DR: This article specifies how the ideas, behaviors, identities, and social capital that flow from receiving- to sending- country communities are remolded in receiving countries, the mechanisms by which they are sent back to sending communities, and the role they play in transforming sending-country social and political life.
Abstract: Many studies highlight the macro-level dissemination of global culture and institutions. This article focuses on social remittances--a local-level migration-driven form of cultural diffusion. Social remittances are the ideas behaviors identities and social capital that flow from receiving- to sending-country communities. The role that these resources play in promoting immigrant entrepreneurship community and family formation and political integration is widely acknowledged. This article specifies how these same ideas and practices are remolded in receiving countries the mechanisms by which they are sent back to sending communities and the role they play in transforming sending-country social and political life. The data concern migrants from the Dominican Republic to the Boston area of the United States. (EXCERPT)
1,300 citations