Topic
Spillover effect
About: Spillover effect is a research topic. Over the lifetime, 7869 publications have been published within this topic receiving 167367 citations.
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TL;DR: In this paper, the authors investigate and find evidence for advertising and sales promotion spillover effects for umbrella brands in frequently purchased packaged product categories, and they also capture the impact of advertising (as well as use experience) on both utility mean and variance across two categories.
Abstract: The authors investigate and find evidence for advertising and sales promotion spillover effects for umbrella brands in frequently purchased packaged product categories. The authors also capture the impact of advertising (as well as use experience) on both utility mean and variance across two categories. They show that variance of the random component of utility declines over time on the basis of advertising (and use experience) in either category. This constitutes the first empirical evidence for the uncertainty-reducing role of advertising across categories for umbrella brands.
234 citations
TL;DR: In this article, the authors investigated the effects of technological innovation within certain countries on the energy efficiency performance of neighboring countries, using data from the OECD Triadic Patent Families database for 24 innovating countries between the years 1994 and 2013.
232 citations
TL;DR: This paper examined the spillover of reputational penalties between firms in the context of financial reporting fraud, drawing from signaling and attribution theories, using financial event study methodology, and found that the spilloff of penalties among firms between firms between reporting fraud was a function of their own misbehavior.
Abstract: I examined the spillover of reputational penalties between firms in the context of financial reporting fraud. Drawing from signaling and attribution theories, I used financial event study methodolo...
232 citations
TL;DR: The knowledge spillover theory of entrepreneurship identifies new knowledge as a source of entrepreneurial opportunities, and suggests that entrepreneurs play an important role in commercializing new knowledge developed in large incumbent firms or research institutions as discussed by the authors.
Abstract: The knowledge spillover theory of entrepreneurship identifies new knowledge as a source of entrepreneurial opportunities, and suggests that entrepreneurs play an important role in commercializing new knowledge developed in large incumbent firms or research institutions. This paper argues that, knowledge spillover entrepreneurship depends not only on new knowledge but more importantly on entrepreneurial absorptive capacity that allows entrepreneurs to understand new knowledge, recognize its value, and commercialize it by creating a firm. This absorptive capacity theory of knowledge spillover entrepreneurship is tested using data based on U.S. metropolitan areas.
229 citations
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TL;DR: In this article, the direct and spillover effects of zoning control along with other growth restrictions on housing prices are investigated. But the authors focus on the effect of specific growth controls on the overall context of local land-use policy, and do not consider inter-and intra-jurisdictional effects.
Abstract: This paper estimates the direct and spillover effects of zoning controls along with other growth restrictions on housing prices. Theory leads us to expect a positive effect of land-use restrictions on the price of developed land and a negative effect on the price of undeveloped land. We consider the effects on housing prices, and hence the effects on developed land. Other studies have examined the impact of separate components of land-use controls within a locality. We show that specific growth controls must be examined in the overall context of local land-use policy, and that interjurisdictional as well as intrajurisdictionael effects must be considered.
224 citations