Surprise

About: Surprise is a research topic. Over the lifetime, 4371 publications have been published within this topic receiving 99386 citations.

Black Youth and Motivation

Abstract: in America spawned a new and vibrant generation of youg black people. The degree of their commitment and determination came as a surprise for most white Americans, who, if they thought of blacks to any extent, considered them to be a rather docile, acquiescent people. As the events of the early 60's moved on with inexorable force, another, still younger generation of blacks stood on the periphery watching and waiting their turn. Their intense coming-of-age has brought still more surprise and puzzlement not only to white Americans, but to some Negroes. So busy have many been in "handling" or "coping with" the complex behavior of these young blacks, that relatively little has been done in terms of examining the basis for this behavior. This paper represents an attempt

Open Letter to the DSM-5:

Abstract: In October 2011, the Open Letter to the DSM-5 was posted as an online petition at http://www.ipetitions.com/petition/dsm5/. To the surprise of its authors, the petition garnered the endorsements of...

To surprise or not to surprise your customers: The use of surprise as a marketing tool

Abstract: It has been contended that companies must move from satisfying their customers to delighting them (Rust, Zahorik and Keiningham 1996). It has also been observed that features that can be used to delight are those that are "surprisingly pleasant" (Rust and Oliver 2000: p.87). Many relationship marketing activities are being copied and therefore fail to provide for a long-term strategic advantage to the companies that originally launched them. Moreover, some of such activities do not work as originally intended. This article examines when and how surprise can be applied as a marketing tool in retaining a company's customers. A review of the existing literature on (1) the use of relationship-based marketing and emotion-based marketing and (2) the emotion of surprise suggests that it is close to impossible for a company to copy emotion-based marketing activities. Interestingly, the emotion of surprise has recently been proposed as being appropriate for emotion-based relationship marketing. This article argues that surprise can be an extremely efficient marketing tool, but that marketers need to be aware that some situations are more suited for using surprise than other situations. In order to reach this conclusion the article reviews empirical research on the emotion of surprise and its influence on marketing variables such as customer satisfaction, customer retention and trust.

Are epistemic emotions metacognitive

Abstract: This article addresses the question whether epistemic emotions (such as surprise, curiosity, uncertainty, and feelings of knowing) are in any sense inherently metacognitive. The paper begins with some critical discussion of a recent suggestion made by Joelle Proust, that these emotions might be implicitly or procedurally metacognitive. It then explores the theoretical resources that are needed to explain how such emotions arise and do their work. While there is a perennial temptation to think that epistemic emotions are somehow about the cognitive states of the person undergoing the emotion, we will see that such views can and should be resisted.