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Showing papers on "Value (ethics) published in 2021"


Journal ArticleDOI
TL;DR: In this paper, the authors take into account a multidimensional view of ethical issues surrounding consumers' participation on sharing economy platforms and reveal that privacy, security, shared value, fulfillment/reliability and service recovery are the strongest determinants of consumers' ethical perceptions.
Abstract: Consumers’ participation on sharing economy platforms is crucial for the success of the products, services, and companies on those platforms. The participation of consumers enables companies to not only exist, but also to create value for consumers. The sharing economy has witnessed enormous growth in recent years and consumers’ concerns regarding the ethics surrounding these platforms have also risen considerably. The vast majority of the previous research on this topic is either conceptual and focused on organizational aspects, or only discusses privacy and security issues, thus providing a very limited scope of discussion. Therefore, drawing on the marketing and business ethics literature, the present study takes into account a multidimensional view of ethical issues surrounding consumers’ participation on sharing economy platforms. Findings reveal that privacy, security, shared value, fulfillment/reliability and service recovery are the strongest determinants of consumers’ ethical perceptions. These aspects strongly predict the consumers’ value co-creation intentions. Consumers’ participation also predicts their intention to engage in co-creating value, but this effect is stronger with the mediating role of the consumer’s ethical perceptions. The theoretical and managerial implications are also discussed.

59 citations


Journal ArticleDOI
TL;DR: In this paper, the authors propose a framework of stakeholder governance comprised of four novel mechanisms by which organizations can allocate value among their multiple principal stakeholders as part of participative processes, including what value to create and for whom, how to appropriate the value created vis-a-vis unintended value appropriators and how to distribute the value appropriated among intended stakeholders.
Abstract: In the face of intractable societal grand challenges, organizations increasingly resort to responsible innovation—that is, they pledge to create value for multiple stakeholders through developing new products or services that avoid doing harm and improve conditions for people and the planet. While the link between responsible innovation and societal improvements has been established, organizations pursuing responsible innovation lack governance mechanisms to guide the allocation of the value created—both economic and social—among heterogeneous stakeholders, in line with their responsible intent. We combine the value-based strategy and stakeholder perspectives and infuse a deliberative process to design a three-stage model of value allocation that rests on three key organizational decisions: i) what value to create and for whom, ii) how to appropriate the value created vis-a-vis unintended value appropriators, and iii) how to distribute the value appropriated among intended stakeholders. We propose a framework of stakeholder governance comprised of four novel mechanisms by which organizations can allocate value among their multiple principal stakeholders as part of participative processes. Our study contributes to responsible innovation and corporate governance research by unpacking how new value is managed to solve societal grand challenges.

55 citations


Journal ArticleDOI
TL;DR: Ecosystems as mentioned in this paper are communities of interdependent yet hierarchically independent heterogeneous participants who collectively generate an ecosystem value proposition, and they often emerge through collective action, w.r.t.

55 citations


Journal ArticleDOI
TL;DR: In this article, the authors define a business model for social innovation for sustaining the long-term growth of SI, and provide a strategic framework for SI for SMEs, to ensure that the strategy of SMEs takes into consideration the positive impact SIs can have on society, and define mechanisms to create and capture economic, social, cultural and ecological values.

53 citations


Journal ArticleDOI
TL;DR: In this paper, a scenario study presented fictional CSR actions of two brands, representing different luxury products, to 1,049 respondents from two countries (France and Tunisia) to investigate how corporate social responsibility actions directly and indirectly affect consumers' willingness to pay a premium price (WTPP) for luxury brand products.
Abstract: Sustainable luxury is a strategic issue for managers and for society, yet it remains poorly understood. This research seeks to clarify how corporate social responsibility (CSR) actions directly and indirectly (through brand value dimensions) affect consumers’ willingness to pay a premium price (WTPP) for luxury brand products, as well as how a long-term orientation (LTO) might moderate these relationships. A scenario study presents fictional CSR actions of two brands, representing different luxury products, to 1,049 respondents from two countries (France and Tunisia). The results of a structural equation modeling approach show that the luxury brands’ CSR actions negatively affect customer WTPP overall and for each brand. The luxury brands’ functional and symbolic value dimensions positively mediate the effects of CSR actions on WTPP, whereas social value does not. The effects of CSR actions and brand symbolic value on WTTP do not differ between countries. The effect of functional value on WTPP differs across countries, such that it is stronger for high-LTO than low-LTO cultures. Inversely, the effect of social on customer WTPP is stronger for low-LTO than high-LTO cultures. These findings have theoretical and practical implications for luxury brand managers.

52 citations


Journal ArticleDOI
TL;DR: A model clarifying the dual concept of consumer value and illustrating how consumer-perceived value can be transformed into consumer-generated value from a trust transfer perspective is developed, which captures consumer- generated value in terms of purchase intention and social media word of mouth.

51 citations


Journal ArticleDOI
TL;DR: A flourishing literature assesses how sustainable business models create and capture value in socio-ecological systems Nevertheless, we still know relatively little about how the organization of sustainability business models as mentioned in this paper.
Abstract: A flourishing literature assesses how sustainable business models create and capture value in socio-ecological systems Nevertheless, we still know relatively little about how the organization of s

49 citations


Journal ArticleDOI
TL;DR: In this article, a large-scale survey was conducted with 485 consumers who follow brand pages at a popular social networking site and the findings reveal that experiential value has a positive impact on consumer engagement, while consumer engagement is positively associated with brand loyalty and satisfaction, which in turn leads to value co-creation.

41 citations


Journal ArticleDOI
08 Sep 2021
TL;DR: An evidence-based study that uses machine learning algorithms to generate actionable insights of strategic value from this data-driven paradigm of social media and provides fresh perspectives and new thinking that advances social media as an emergent information asset for end-to-end open innovation and incremental value co-creation.
Abstract: Social media encapsulates one of the most prominent human information behaviours that has rapidly evolved to create a new data-driven paradigm that uses data-intensive digital environments to communicate, collaborate, express opinions and support decisions. This has established social media as a unique information asset for value co-creation as it empowers individuals to actively express opinions and sentiment on all facets of interactions with an external entity. Despite recent research on the theoretical underpinnings of social media in open service innovation, practical demonstrations of actionable insights are limited, mainly due to the voluminous and unstructured nature of social media data. We address this limitation by presenting an evidence-based study that uses machine learning algorithms to generate actionable insights of strategic value from this data-driven paradigm. These outcomes provide fresh perspectives and new thinking that advances social media as an emergent information asset for end-to-end open innovation and incremental value co-creation.

39 citations


Journal ArticleDOI
TL;DR: It is contended that the main reason why algorithms can be neither autonomous nor accountable is that they lack sentience, and algorithms are incoherent as moral agents because they lack the necessary moral understanding to be morally responsible.
Abstract: In philosophy of mind, zombies are imaginary creatures that are exact physical duplicates of conscious subjects for whom there is no first-personal experience. Zombies are meant to show that physicalism—the theory that the universe is made up entirely out of physical components—is false. In this paper, I apply the zombie thought experiment to the realm of morality to assess whether moral agency is something independent from sentience. Algorithms, I argue, are a kind of functional moral zombie, such that thinking about the latter can help us better understand and regulate the former. I contend that the main reason why algorithms can be neither autonomous nor accountable is that they lack sentience. Moral zombies and algorithms are incoherent as moral agents because they lack the necessary moral understanding to be morally responsible. To understand what it means to inflict pain on someone, it is necessary to have experiential knowledge of pain. At most, for an algorithm that feels nothing, ‘values’ will be items on a list, possibly prioritised in a certain way according to a number that represents weightiness. But entities that do not feel cannot value, and beings that do not value cannot act for moral reasons.

32 citations


Journal ArticleDOI
TL;DR: In this paper, the authors conduct a meta-analysis to investigate the effectiveness of key strategic drivers of sharing economy participation and examine their relative effectiveness across global contingencies (economic/competitive, cultural, societal, technological, regulatory, and demographic factors).
Abstract: The sharing economy (SE) is growing rapidly around the globe, but SE firms often encounter challenges and even failures when entering some countries. The authors conduct a meta-analysis to investigate the effectiveness of key strategic drivers of SE participation (utilitarian value, social value, hedonic value, sustainability value, and trust) and examine their relative effectiveness across global contingencies (economic/competitive, cultural, societal, technological, regulatory, and demographic factors). Results indicate that hedonic value generates the most cross-national benefits, whereas social and sustainability values provide the least. The results reveal a complex pattern of global contingencies that firms should consider when developing their entry strategies, designing governance mechanisms, and evaluating the most promising markets. Finally, the authors offer three tenets that establish an emerging perspective of global SE participation: (1) High levels of economic and social inequality between SE participants lessen the importance of hedonic benefits, but enhance the importance of utilitarian and social benefits; (2) consumers are most motivated by the benefits associated with the lowest level of their unsatisfied needs on the Maslow’s hierarchy of needs; and (3) consumers are more influenced by governance mechanisms that increase their trust in providers and platforms in markets with low levels of generalized trust.

Journal ArticleDOI
TL;DR: In this paper, the authors conceptualize a discursive sharing process between affected stakeholders that is oriented toward discursive justification involving multiple procedural steps, which provides procedural guidance for firms and stakeholders to create pluralistic stakeholder value through the discursive accommodation of diverging stakeholders value perspectives.
Abstract: The question of how to engage with stakeholders in situations of value conflict to create value that includes a plurality of conflicting stakeholder value perspectives represents one of the crucial current challenges of stakeholder engagement as well as of value creation stakeholder theory To address this challenge, we conceptualize a discursive sharing process between affected stakeholders that is oriented toward discursive justification involving multiple procedural steps This sharing process provides procedural guidance for firms and stakeholders to create pluralistic stakeholder value through the discursive accommodation of diverging stakeholder value perspectives The outcomes of such a discursive value-sharing process range from stakeholder value dissensus to low (agreement to disagree) and increasing levels of stakeholder value congruence (value compromise) to stakeholder value consensus (shared values) Hence, this article contributes to the emerging literature on integrative stakeholder engagement by conceptualizing a procedural framework that is neither overly oriented towards dissensus nor consensus

Journal ArticleDOI
TL;DR: In this article, the antecedents of brand loyalty in the context of fast fashion industry were examined and the role of social media (SM) marketing on value co-existence was highlighted.
Abstract: The main purpose of this study is to examine the antecedents of brand loyalty in the context of fast fashion industry. This study also highlights the role of social media (SM) marketing on value co...

Journal ArticleDOI
TL;DR: Evaluative claims and assumptions are ubiquitous in positive psychology as mentioned in this paper and some will deny this. But such disavowals are belied by the literature, and they are not supported by empirical evidence.
Abstract: Evaluative claims and assumptions are ubiquitous in positive psychology. Some will deny this. But such disavowals are belied by the literature. Some will consider the presence of evaluative claims ...

Journal ArticleDOI
TL;DR: In this article, the European Green Deal was used to analyze the intrinsic value of cultural heritage by investigating the human-centered adaptive reuse of this heritage, and the notion of complex social value was introduced to express the above integration.
Abstract: By referring to the European Green Deal, this paper analyzes the “intrinsic value” of cultural heritage by investigating the human-centered adaptive reuse of this heritage. This implies questions such as how to improve the effectiveness of reuse, restoration, and valorization interventions on cultural heritage/landscapes and how to transform a cultural asset into a place, interpreted as a living ecosystem, to be managed as a living organism. The autopoietic characteristic of the eco-bio-systems, specifically focusing on the intrinsic versus instrumental values of cultural heritage ecosystem is discussed in detail. Specifically, the notion of complex social value is introduced to express the above integration. In ecology, the notion of intrinsic value (or “primary value”) relates to the recognition of a value that “pre-exists” any exploitation by human beings. The effectiveness of transforming a heritage asset into a living ecosystem is seen to follow from an integration of these two values. In this context, the paper provides an overview of the different applications of the business model concept in the circular economy, for a better investment decision-making and management in heritage adaptive reuse. Matera case is presented as an example of a cultural heritage ecosystem. To conclude, recommendations toward an integrated approach in managing the adaptive reuse of heritage ecosystem as a living organism are proposed.

Journal ArticleDOI
TL;DR: The authors argue that value is more appropriately defined, atop pure subjectivism, as an increase in subjective satisfaction or well-being, and they develop and elaborate on this definition and explore its implications for entrepreneurship theory and policy.
Abstract: We produce a definition and argument for explicitly adopting value subjectivism in entrepreneurship research. While the field has progressively shifted toward subjectivism over the past decades, we remain saddled with positivist baggage in our theories’ definitions of key variables, including the concept of value. Although modern scholars readily admit that value is subjective, what is generally meant by this is that it is idiosyncratically determined. We argue that value is more appropriately defined, atop pure subjectivism, as an increase in subjective satisfaction or well-being. We develop and elaborate on this definition and explore its implications for entrepreneurship theory and policy.

Journal ArticleDOI
TL;DR: In this paper, the authors argue that there are several institutionalized asymmetries in the relationship between the goods used to create value and the domains in which the value is eventually appropriated.

Book
18 Oct 2021
TL;DR: This paper provided a most useful introductory survey of all the major philosophical issues relating to the social sciences at the time of the 1970s and 1970s, including the problems of the mental aspect of social life, general laws, the individual and the social, explanation, and the relation of fact to value.
Abstract: Originally published in 1974, this book provided a most useful introductory survey of all the major philosophical issues relating to the social sciences at the time. While it covers a remarkable amount of ground in a short space, it is never superficial, for its lucid and careful analysis does full justice to the complexities and controversies of the subject. Nor is it merely a survey, for, while putting all points of view with scrupulous fairness, the author never fails to make clear his own, and to support it with reasoned argument. The book’s basic framework is a comparison of physical and social science, and in this context the author examines the problems of the mental aspect of social life, general laws, the individual and the social, explanation, and the relation of fact to value. He is far from advocating (as is often done) the wholesale acceptance or rejection of the ‘physical science model’ in the social sciences – rather, he carefully considers the various elements of the model in relation to the nature of social life. A noteworthy feature of this book is the philosophical analysis of statistical correlations and tests of significance, which bulk so large in the practice of social scientists, yet are all too seldom discussed in books of this kind. Also of special interest is the penetrating and original analysis of functionalist explanation in social science. Students of the social sciences and of philosophy will find this an admirable introduction to an important aspect of their respective disciplines.

Journal ArticleDOI
TL;DR: This paper shows that such an account makes the values supposedly embedded in technology epistemically opaque and that it does not allow for values to change, and introduces the novel Affordance Account of Value Embedding as a superior alternative.
Abstract: According to some philosophers of technology, technology embodies moral values in virtue of its functional properties and the intentions of its designers. But this paper shows that such an account makes the values supposedly embedded in technology epistemically opaque and that it does not allow for values to change. Therefore, to overcome these shortcomings, the paper introduces the novel Affordance Account of Value Embedding as a superior alternative. Accordingly, artefacts bear affordances, that is, artefacts make certain actions likelier given the circumstances. Based on an interdisciplinary perspective that invokes recent moral anthropology, I conceptualize affordances as response-dependent properties. That is, they depend on intrinsic as well as extrinsic properties of the artefact. We have reason to value these properties. Therefore, artefacts embody values and are not value-neutral, which has practical implications for the design of new technologies.

Proceedings ArticleDOI
03 Mar 2021
TL;DR: Representativeness is a foundational yet slippery concept. as discussed by the authors trace the concept's history in statistics and discuss normative tensions concerning its relationship to likeness, exclusion, authority, and aspiration.
Abstract: Representativeness is a foundational yet slippery concept. Though familiar at first blush, it lacks a single precise meaning. Instead, meanings range from typical or characteristic, to a proportionate match between sample and population, to a more general sense of accuracy, generalizability, coverage, or inclusiveness. Moreover, the concept has long been contested. In statistics, debates about the merits and methods of selecting a representative sample date back to the late 19th century; in politics, debates about the value of likeness as a logic of political representation are older still. Today, as the concept crops up in the study of fairness and accountability in machine learning, we need to carefully consider the term's meanings in order to communicate clearly and account for their normative implications. In this paper, we ask what representativeness means, how it is mobilized socially, and what values and ideals it communicates or confronts. We trace the concept's history in statistics and discuss normative tensions concerning its relationship to likeness, exclusion, authority, and aspiration. We draw on these analyses to think through how representativeness is used in FAccT debates, with emphasis on data, shift, participation, and power.

Journal ArticleDOI
TL;DR: In this article, the authors examine how entrepreneurs' social value creation beliefs relate to their work-related well-being (job satisfaction, work engagement, and lack of work burnout), as well as how this process might be influenced by social concerns with respect to the common good.
Abstract: Entrepreneurs with social goals face various challenges; insights into how these entrepreneurs experience and appreciate their work remain a black box though. Drawing on identity, conservation of resources, and person–organization fit theories, this study examines how entrepreneurs’ social value creation beliefs relate to their work-related well-being (job satisfaction, work engagement, and lack of work burnout), as well as how this process might be influenced by social concerns with respect to the common good. Using data from the German Public Value Atlas 2015 and 2019 and the Swiss Public Value Atlas 2017, a three-study design analyzes three samples of entrepreneurs in Germany and Switzerland. Study 1 reveals that entrepreneurs report higher job satisfaction when they believe their organization creates social value. Study 2 indicates that these beliefs relate negatively to work burnout; entrepreneurs’ perceptions of having meaningful work mediate this relationship. Study 3 affirms and extends these results by showing that a sense of work meaningfulness mediates the relationship between social value creation beliefs and work engagement and that this mediating role is more prominent among entrepreneurs with strong social concerns. This investigation thus identifies a critical pathway—the extent to which entrepreneurs experience their work activities as important and personally meaningful—that connects social value creation beliefs with enhanced work-related well-being, as well as how this process might vary with a personal orientation that embraces the common good.

Journal ArticleDOI
TL;DR: This article argued that making people aware that others also strongly value the environment could be a critical strategy to motivate climate action, particularly for individuals that are not strongly personally motivated, and emphasized the environmental benefits of climate actions and reminded people of their past pro-environmental actions.
Abstract: Environmental values and identities, at the personal and group level, motivate individuals’ climate actions. Many individuals report having strong environmental values and self-identities, and thus appear personally motivated to support and take climate action. To achieve society-wide climate action, we argue that it is critical to fully use this personal motivational base for climate action by, for instance, emphasizing the environmental benefits of climate actions and reminding people of their past pro-environmental actions. Individuals’ perceptions of others’ endorsement of environmental values are, however, more negative, which may inhibit consistent climate action. Making people aware that others also strongly value the environment could be a critical strategy to motivate climate action, particularly for individuals that are not strongly personally motivated.

Journal ArticleDOI
TL;DR: In this paper, the concept of societal value is defined as the multiplum of societal relevance and societal impact of an individual or an organization in terms of their contribution to societal value.

Journal ArticleDOI
TL;DR: In this paper, the authors apply expectancy violation theory and confirmation bias to the corporate social responsibility context to explore how consumers respond to a corporation's CSR activities and find that consumers are more likely to support CSR than not.
Abstract: This study applies expectancy violation theory and confirmation bias to the corporate social responsibility (CSR) context to explore how consumers respond to a corporation’s CSR activities. A 2 (CS...

Journal ArticleDOI
01 Apr 2021-Voluntas
TL;DR: In this article, an interdisciplinary systematic review of the literature on donation-based and reward-based crowdfunding is presented, which reveals how the literature to date has upheld the importance of crowdfunding as a social and democratic tool, one that demonstrates wise judgment and clairvoyance in recognizing potential successes and creating value for society.
Abstract: This study presents an interdisciplinary systematic review of the literature on donation-based and reward-based crowdfunding. The literature to date has explored differences in crowd’s behavior and incentives for participating in the platform, as well as the factors governing funding and post-funding success. The authors summarize the main findings to date and synthesize the different theoretical explanations for the decision-making behavior of the crowd. The investigation reveals how the literature to date has upheld the importance of crowdfunding as a social and democratic tool, one that demonstrates wise judgment and clairvoyance in recognizing potential successes and creating value for society.

Journal ArticleDOI
TL;DR: In this article, an ethics of care lens is introduced to the literature on Transformative Services Research (TSR) to understand how service users and providers co-create transformational value and well-being.

Journal ArticleDOI
TL;DR: In this paper, a connection between customer engagement and value co-creation frameworks is proposed to ascertain and depict the internal actors' activities and factors that foster or hinder guests' cocreation and destruction of value.
Abstract: The customer as an active and engaged value co-creator raises new challenges for theory and practice, especially in the hospitality industry. However, the connection between engagement and co-creation is little studied in the hotel/tourism literature. This paper proposes a connection between customer engagement (CE) and value co-creation frameworks to ascertain and depict the internal actors' activities and factors that foster or hinder guests' co-creation and destruction of value.,The researchers used qualitative methods (35 in-depth interviews, document analysis and four observation sessions) in seven regions of Ghana to explore the customer's perspective. Data were analyzed with NVivo11 within a thematic analysis framework.,The findings suggest that positive and negative engagement fosters or hinders guests' interactions, which lead to value co-creation or destruction. The research also discovered that negative interactions occasioned by any factor or actor trigger value destruction at multiple stages of the experience journey.,Industry players can use the framework developed to assess their businesses, explore and reflect on the proposed value they aim to generate, and thus be more aware of how they can better facilitate value co-creation with their consumers and avoid value destruction.,This research proposes a novel connection between customer interactions, engagement and value co-creation to ascertain and depict the internal actors' activities and factors that foster or hinder customers' experience in the hotel/tourism industry.

Book ChapterDOI
TL;DR: In this article, the authors explore the role of institutional objects in the constitution of institutional logics, and identify four value moments through which goods are objectified: institution, the instituting of a good, a belief and an imagination of its objective goodness; production, how the good is produced, what practices are productive of the good; evaluation, how good is the good, the practices and objects through which worth in terms of that good is determined, and territorialization, the domain of reference of an object can and does refer in its instantiations.
Abstract: This paper explores the role of institutional objects in the constitution of institutional logics. Institutional objects depend for their objectivity on the goods produced through those objects, such as economic models, passports, or sacred texts. The authors theorize institutional logics as grammars of valuation that institutionalize goods through institutional objects. The authors identify four value moments through which goods are objectified: institution, the instituting of a good, a belief and an imagination of its objective goodness; production, how the good is produced, what practices are productive of the good; evaluation, how good is the good, the practices and objects through which worth in terms of that good is determined, and territorialization, the domain of reference of the good, to what objects and practices a good can and does refer in its instantiations. The authors assess the adequacy of our model through an institutional object based on the good of “market value” – i.e., an options pricing model. The authors discuss the implications of these findings for institutional logical theory and the sociology of valuation.

Journal ArticleDOI
TL;DR: This essay argues that the appellation ‘machine ethics’ does not sufficiently capture the entire project of embedding ethics into AI/S, and hence the need for computational ethics, and offers a philosophical analysis of the subject of computational ethics that is not found in the literature.
Abstract: Research into the ethics of artificial intelligence is often categorized into two subareas—robot ethics and machine ethics. Many of the definitions and classifications of the subject matter of these subfields, as found in the literature, are conflated, which I seek to rectify. In this essay, I infer that using the term ‘machine ethics’ is too broad and glosses over issues that the term computational ethics best describes. I show that the subject of inquiry of computational ethics is of great value and indeed is an important frontier in developing ethical artificial intelligence systems (AIS). I also show that computational is a distinct, often neglected field in the ethics of AI. In contrast to much of the literature, I argue that the appellation ‘machine ethics’ does not sufficiently capture the entire project of embedding ethics into AI/S, and hence the need for computational ethics. This essay is unique for two reasons; first, it offers a philosophical analysis of the subject of computational ethics that is not found in the literature. Second, it offers a finely grained analysis that shows the thematic distinction among robot ethics, machine ethics and computational ethics.

Journal ArticleDOI
23 Mar 2021
TL;DR: In this paper, the authors introduce a business ethics perspective based on the normative theory of contractualism and conceptualise ethical implications as conflicts between values of diverse stakeholders, arguing that such value conflicts can be resolved by an account of deliberative order ethics holding that stakeholders of an economic community deliberate the costs and benefits and agree on rules for acceptable trade-offs when AI systems are employed.
Abstract: Today, due to growing computing power and the increasing availability of high-quality datasets, artificial intelligence (AI) technologies are entering many areas of our everyday life. Thereby, however, significant ethical concerns arise, including issues of fairness, privacy and human autonomy. By aggregating current concerns and criticisms, we identify five crucial shortcomings of the current debate on the ethics of AI. On the threshold of a third wave of AI ethics, we find that the field eventually fails to take sufficient account of the business context and deep societal value conflicts the use of AI systems may evoke. For even a perfectly fair AI system, regardless of its feasibility, may be ethically problematic, a too narrow focus on the ethical implications of technical systems alone seems insufficient. Therefore, we introduce a business ethics perspective based on the normative theory of contractualism and conceptualise ethical implications as conflicts between values of diverse stakeholders. We argue that such value conflicts can be resolved by an account of deliberative order ethics holding that stakeholders of an economic community deliberate the costs and benefits and agree on rules for acceptable trade-offs when AI systems are employed. This allows AI ethics to consider business practices, to recognise the role of firms, and ethical AI not being at risk to provide a competitive disadvantage or in conflict with the current functioning of economic markets. By introducing deliberative order ethics, we thus seek to do justice to the fundamental normative and political dimensions at the core of AI ethics.